Rob Bayuk Email & Phone Number

Seattle, Wa, Us

Leading marketing efforts for ISTE+ASCD's new professional learning platform, professional services and certification programs targeting K-12 teachers and district leaders. Focus: engaging GTM activities that educate and lead to high-quality partnerships with schools and districts. Responsible for all core product marketing activities: marketing planning, messaging, persona development, sales enablement,

Oakland, California, Us

Developed and executed company strategy, content, and marketing outreach to K-12 and higher ed educators. Led the creation and development of a rapidly growing global educator community (+2K in <18 months) and certified teacher program that deepened customer commitment to Prezi products while driving active product use. Key contributor to growth marketing efforts that increased organic product growth (i.e., new signups) by +25%. Collaborated with outside PR agency to secure top-tier national and local media coverage across national TV and trade press (e.g., NBC, Bloomberg Tech TV, GMA, and more) while earning multiple edtech industry product awards.

Thousand Oaks, California, Us

Built and led a cross-functional product team to develop and launch a new business focused on online learning for K-12 educator professional development. Direct responsibility for leading the overall business strategy, P&L, online course development, accreditation partnership strategy, and GTM planning for this new product and business.

Redmond, Washington, Us

Helped to establish STEM and Comp Sci curriculum and certification programs (Microsoft Imagine Academy) in K-12 and HED to provide students with college & career-ready skills. Provided strategic account and sales enablement support to ensure customer success, renewal, and net new growth for this $17M business.

Advised a new edtech app startup emerging from stealth mode to launch. The Earshot app supports teachers in developing student critical thinking and increases student engagement through deeper questioning strategies. Led the creation of the value prop, messaging framework and product/market fit validation through buyer persona market research.

Eagan, Minnesota, Us

Responsible for launching and leading a new software-as-a-service (SaaS) business focused on teacher professional learning in K-12 & HED. Grew product and services business to +$1M in year one with steady +30% YOY growth and +95% renewals. Responsible for overall business, team management and P&L, product strategy, sales management, marketing, channel development, strategic partnerships, and insuring post-sales implementation success. Broader management responsibilities included creating and leading a new team to define the strategy and go-to-market approach for new advertising and video licensing revenue streams. Advertising and video licensing revenue exceeded +$500k in its first six months.Management Team member, reported to the CEO. Teaching Channel was acquired by Learners Edge in 2018.

Redmond, Washington, Us

Provided cross education team guidance on program development, integrated marketing strategy and execution on marketing programs aimed at K-12 including teacher professional development and educator recognition programs while developing and executing creative ways to engage educators through integrated content and social media marketing and community building. *This role evolved from my FTE position noted below (Sr. Educator Audience Marketing Manager). - Collaborated and created Microsoft's flagship teacher professional development program (the Microsoft Innovative Educator Program); the program grew from US-only to global reaching over 1M educators ultimately creating a group of engaged teacher evangelists/influencers - Led planning and execution for integrated marketing, content development and social media engagement targeting K-12 and HED educators. Drove educator engagement in teacher recognition program by over 400% over 2 years - Increased social media reach and engagement with educators combining Twitter, Facebook, YouTube and blog. Highlight: Grew Twitter reach by +500% over a 3 years and blog received recognition - Executed the social media launch of new student-focused online problem-solving game that developed a Twitter following from zero to over 4,000 in less than 6 months

Seattle, Wa, Us

Led a new project for the U.S. Program's College-Ready Team developing from concept the value proposition, vision and market requirements for a new web product in support of the Foundation's goal of improving teacher effectiveness. This web property concept would provide education and professional development leaders at state, district and school levels with an online marketplace for guiding decisions around products, services and tools that support the evolution of teacher evaluation systems that lead to improved teacher practice.This included a comprehensive plan assessing the market landscape, competitive analysis, developing target user personas, scoping features and functionality and project risk analysis for developing this new web product from concept to delivery, in addition to marketing and social media strategies, budget planning and visual design/UX concepts.

Redmond, Washington, Us

Overall responsibility for developing and executing the marketing strategy to reach K-12 educators in the U.S. for Microsoft. Developed an integrated marketing strategy which included defining and building a new teacher professional development program (the Microsoft Innovative Educator Program) and educator influencer community. Developed an innovative content marketing strategy including e-books, video and curriculum content delivered through integrated social media marketing campaigns to engage the educator community.- Created Microsoft's flagship teacher professional development program (the Microsoft Innovative Educator (MIE) Program) reaching over 1,000 teacher leaders in the first 6 months; the program continues (as of 2024) reaching 1M educators worldwide - Developed an integrated, educator-focused social media strategy rapidly growing a Twitter following by 200+% in less than one year while building a loyal Facebook fan base of over 500; established a respected education blog noted as a “Top Technology Blog for Teachers.”- Produced innovative content marketing strategy including e-books (the first from Microsoft for educators), webinars, curriculum, and video content providing educators with relevant tools to integrate technology in the classroom. The Digital Storytelling e-book was downloaded ~20,000 times in less than a year.

Redmond, Washington, Us

Led product planning on incubation product team focused on developing and delivering new software education solutions and business models aimed at K-12 in emerging markets.- Developed the market requirements and value proposition for a new classroom product targeting K-12 schools and teachers, executing global market research, developing the product definition and evolving this into a comprehensive product vision and strategy aimed at a new market for Microsoft- Developed a global education partner strategy for a new product offering, including segmentation, go-to-market approach and direct channel partner engagement

Taught high school Social Studies, English, and Integrated Humanities BlockTechnology Committee Member

Redmond, Washington, Us

During my tenure held multiple product management and marketing roles. Select highlights:- Member of a 4-person team selected to develop Microsoft’s e-commerce strategy that created a new market for Microsoft enabling companies such as Dell, Barnes & Noble, Starbucks and Office Depot to begin selling products online (circa 1998-99) - Primary liaison with e-commerce product development on full life-cycle product planning; customer segmentation; competitive analysis - Executed product launch activities for more than 10 products (Windows and server products) within a 5 year timeframe which included: sales tools development, digital launch strategies, delivering strategic customers, case studies, and press support- Worked directly with executives on strategy presentations; product demonstrations (MGX Keynote demos, analyst events)- One of the first at Microsoft to develop a comprehensive web marketing strategy and presence (circa 1995) at the beginning of www.microsoft.com and the web - Recognized throughout Microsoft as a leader in digital marketing providing subject matter expertise to marketing leaders across the company - Developed/managed from inception the web presence for one the largest web sites within www.microsoft.com (for Microsoft Windows and server products) managing a $1.8 million budget

Product Marketing Certification Program

Master In Teaching, Education

B.A., Communication Minor: Marketing

Transferred, Communication