Driven by cutting edge research, Shield T3 bypasses the RNA isolation step and leverages saliva samples instead of intrusive swabs to detect the presence of Covid-19, eliminating the need for health care professionals to administer testing. This allows for lower cost testing and more rapid results without sacrificing accuracy.

Led all sales and marketing efforts for a biotech start-up, bringing a new, trailblazing pathogen testing service to market that revolutionized the way medical professionals identify infections. Managed all aspects of PR and digital marketing efforts. Wrote and/or revised all press releases.• Increased company revenues from $20K in total sales to over a $1.6M annualized revenue run rate in just 2 years (2017-2019)• Increased sales accounts from 12 to over 400, despite extremely limited sales & marketing budget and resources (2017-2019)• Instrumental in creating company’s logo, website design and digital marketing content

Provided sales and marketing consultancy services with various companies where my skills and experience helped those companies grow and prosper.• Instrumental in creating a small business for events company to help young adults with special needs develop social skills in public settings. (Built website, named company, logos, set up social media pages, wrote content, guided owner on what she needs to do in terms of licensing, copyrights, taxation, business processes, etc).• Acquired, cultivated and managed a brand new client base for DC area record label/media & entertainment start-up company. Created presentations, sales and marketing materials. Developed and initiated insight and strategy recommendations to a new website and mobile app platform. Increased overall company revenues over 210% and grew the number of digital advertisers by 120%• Consulted high school athletic departments on how best to promote their sports programs through a SaaS-based sports information technology website software platform.• Managed and closed enterprise and SMB SaaS leads generated through outbound prospecting, mining of existing client base and referrals from small business team for SaaS-based ERP software company.• Sold integration services to convert merchant’s websites to mobile optimized e-commerce sites for smartphones and tablets as well as iPhone and Android apps for additional sales/marketing channels.• Primary leadership role in all aspects of sales, business development, product/service demonstrations and revenue generation of nationwide deal site that brings local businesses and customers together to establish “know, like and trust.” Prepared business for acquisition.• Led market research efforts to support OEM Universe Project

Cultivated and maintained sales of Sage’s fixed assets software products to the CPA/Accounting Firms. Responsible for all sales efforts in that vertical to increase market share.• Secured crucial large enterprise annual contracts in excess of $1M+ for all four of the “Big Four” accounting firms (PWC, KPMG, E&Y and Deloitte).• Negotiated the first price increase to Ernst & Young’s annual software contract in 11 years.

Ranked #1 in company sales during my tenureResponsible for sales of Excel-based BI reporting and automation software throughout North America. Handled all phases of sales cycle (lead generation, qualification process, opportunity maturation, product demonstrations, license negotiations, proposal writing, closing and post-sales relationship management). Conceived and executed sales and marketing strategies.• Hold ApeSoft records for largest deal size and most deals closed in North America• Increased ApeSoft’s legitimacy and market consciousness by closing sales with recognizable customers such as Qualcomm and L-3 Communications.

Sold web-based business intelligence and reporting software to large corporations and SMB market nationwide. Exceeded sales quotas through all aspects of business development. Trained new employees to improve sales skills, industry and product knowledge.• Ranked #1 with $1.8M+ in sales for company’s direct sales team (’08-‘09).• Ranked #1 for quarterly sales five times (Q1,Q2,Q4-’08, Q2,Q3-’09).• Increased company profile and visibility by closing sales with such customers as Cisco Systems & Air Canada.• Championed the creation of a new BI & reporting product • Set and hold record for highest direct sales achieved in a single quarter.

Supported outbound telemarketing AOL for Broadband and Get Connected programs by working with internal resources and TM call center vendors to implement marketing strategies and report on TM sales data from vendors. Analyzed data to determine direction vendors should take to increase sales. Authored and revised scripts TSR’s use when calling members.

Responsible for selling IP and data solutions (including T1 services, VPN, Co-location, Private Line, Frame, Corporate Dial, et al.) to business customers through effective prospecting and cold-calling. Oversaw circuit installation and assisted with any technical or billing issues.

Increased sales revenue by developing sales relationships with new and existing customers. Negotiated and closed large contracts with national accounts that had never before implemented storage management software. Increased company profitability by helping resellers position the software correctly through channel sales.