Robb Cohen Email & Phone Number

Responsible for promoting and selling the company's diverse line of real estate consulting services. Developed and conducted point of sale presentations for companies and key executives in the homebuilding industry. Developed and pro-actively maintained relationships with key decision-makers within the industry and among clients. Conceived, developed, and implemented a comprehensive sales and marketing plan for Powell's Landing, a 550 unit planned community; Winner of the 'project of the year award' for the fastest selling community in Virginia. Was chief consultant to The National Association of Homebuilders (NAHB) for the development of a curriculum leading to a certified national sales designation (CSP) for new home sales agents. Conceived and developed a comprehensive marketing "wellness check-up report" that became an industry standard for use in evaluating the effectiveness of a project's sales and marketing plan. Recognized as one of the top sales trainers in the housing industry having trained over 2000 new home sales agents. Conducted comprehensive "Feasibility Studies" for raw ground to determine the "highest and best use" of a site and assess its potential for success. Worked closely with builders and developers to design comprehensive sales and marketing plans for new home communities. Provided consultative solutions and turn-around strategies for financial institutions, builders and developers holding failing or underperforming real estate investments. Worked effectively with the internal staffs of builders, including sales staffs, management and operations, to identify and remove bottlenecks which were preventing the companies from being more successful and profitable.

Conceived and developed the homebuilding industry's first automated, lead-tracking, prospect management and e-marketing system. Developed corporate growth strategies, prepared the annual corporate business plan, including the establishment of budgets, revenue goals and projections. Created sales pipelines and implemented corporate marketing plans and initiatives. Responsible for developing new business channels, and selling the company's software system to large scale- users throughout the United States, Europe and Mexico.Wrote job descriptions and was responsible for the hiring and firing of department heads. Maintained investor relations, reported to Board of Directors and organized and ran quarterly board meetings. Developed numerous "Strategic Partnerships" with related companies to assist in broad-scale sales and marketing initiatives throughout the U.S. Represented the company at industry trade shows, conducted seminars and webinars and served as a speaker at numerous conferences.Major Accomplishments: The Be Home Wise System was the winner of the annual Innovative Housing Technology Award (IHTA) for the Best Automated Sales, Marketing and Customer Service Product. It was also the winner of the prestigious TECH Home Magazine High Impact Product of the Year Award. Developed the homebuilding industry's first automated system for On-Line Sales Counselors (OSC) that automated the lead follow-up process for people responsible for fielding and following-up with web leads. At one time the system was used by 8 out of 10 of the homebuilding industry's largest national building firms.

Developed the housing Industry's first system for collecting and analyzing home shopper data in near-real time. Within 3 years the company had active new home communities in 40 states. The company's data gathering process and its impact on the industry was recognized when the company was retained by the National Association of Homebuilders (NAHB) to collect shopper and buyer data from active new home communities around the U.S. to assist with the design of the annual "New American Home" project over a period of 3 years.Responsible for the development of all corporate sales and marketing programs. Responsible for all corporate sales and the development of strategic sales "Partnerships" with allied businesses within the homebuilding industry. Maintained relationships with the company's key investor, a large, Mid-Atlantic regional bank, as well as the preparation of the quarterly reports, and the planning and organizing of the annual Board Meeting. Developed the annual corporate business and strategic marketing plans. Attended and manned a booth at corporate trade shows and presented at many industry seminars.

Retained as chief consultant to the largest new home sales agency in the Mid-Atlantic States to help develop and implement sales and marketing strategies necessary to maintain market share in a highly competitive market. Helped develop strategies that enabled the company to exceed revenue projections by more than 50% in the first year. Consulted with the company's largest developer and builder clients on ways to increase sales and grow market share. Also worked with them on ways to streamline their business processes and implement new and innovative programs to help them sustain profitability.

Recruited by a large real estate investment company to develop a full-service real estate company. Starting with 3 employees, the company grew to become the largest new home sales agency, in terms of gross sales volume, on the east coast by the end of its first year of operations. Created the first department in the new homes industry devoted exclusively to conducting market research for the purpose of identifying shopper and buyer profiles to assist the sales force in making sales. Opened 3 full-service general brokerage offices in the Washington D.C. metropolitan area. Became the first company in the DC Metro area to create an exclusive sales department for condominiums.