Robb Collins Email and Phone Number
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As a seasoned e-commerce leader, I specialize in transforming digital customer experiences and driving growth at scale. With a proven track record in managing cross-functional teams and optimizing digital ecosystems, I have successfully led initiatives in conversion rate optimization, CRM implementation, and MarTech integration. My leadership has resulted in significant revenue growth, reduced costs, improved customer satisfaction, and elevated brand performance across industries. I thrive in roles that require strategic vision, collaboration, and a customer-centric approach to achieve measurable business outcomes.
Goodmorning.Com
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Manager Of E-CommerceGoodmorning.Com Jan 2022 - PresentEdmonton, Ab, Ca- E-commerce leader for one of Canada's largest DTC e-commerce companies in the highly competitive mattress industry - Leads strategy and operation of nine branded e-commerce websites as well as a digital publication- Manages marketing operations including content management, landing page creation, e-mail/SMS marketing, new product integration, and conversion rate optimization- Identifies optimization opportunities including merchandising, SEO, and other site elements to maximize Conversion Rate and revenue growth - Conducts experiments to test hypotheses about what works best for customers, capturing key insights, and integrating them into workflow to continuously improve performance- Analyzes data to identify, develop, and ensure rigorous adherence to best practices - Develops strategies that drive growth by obsessing over customer needs, generating social proof, providing valuable content, and delivering a world-class experience - Builds a team culture that thinks deeply, questions assumptions, tests hypotheses, captures key learnings, and acts on them to relentlessly improve execution - Identifies priorities and roadmaps for the team, working closely with Brand Managers and other cross-functional stakeholders, and delivering projects on time, efficiently, and in a manner that delights internal and external customers - Executes online promotions to drive conversions and complementary purchases - Mentors and measures workflow and performance of eCommerce team members to drive continuous improvement and world-class execution
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Head Of Digital, E-Commerce And TransformationThe Conference Board Of Canada Mar 2021 - Jan 2022Ottawa, Ontario, CaAs part of the Conference Board Senior Leadership team I was responsible for building and implementing a clear enterprise digital transformation strategy. I created new value through the smart use of digital tools, platforms, technologies, services, and transforming business processes. My responsibilities included:- Leading the overall roadmap and strategy for the experience and platforms that empower the Conference Board’s digital platform.- The digital leader and subject matter expert within the organization, who leads a team of product managers, designers, UX specialists and programmers to align the digital roadmaps and their results to the business priorities and customer needs.- Responsible for taking a customer from a marketing qualified lead through to a customer using WordPress, WooCommerce, Microsoft D365 (CRM+ERP) and Adobe Marketo.- Ultimately responsible for strategy, planning, development, integration, optimization, migrations, deployments, and maintenance of critical business applications. - Drives architectural, organizational, and process maturation that matches the growth of the business and supports the future-state vision.- Defines, approves, and enforces best practices, standards and methodology across groups to improve quality, repeatability, and on-time delivery of marketing outcomes- Competitive Intelligence: Understanding market threats and opportunities, market trends, customer insights and strengths/weaknesses of the competition.- Expanding the innovation ecosystem- Building systems of customer engagement and feedback- Leading experiments around new business models and revenue streams -
Director Of Marketing, Digital And EcommerceThe Conference Board Of Canada Jan 2019 - Mar 2021Ottawa, Ontario, Ca- Marketing Strategy- Brand Marketing- Customer Experience- Advertising- Digital Experience
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Director Of Ecommerce And Information TechnologyThe Conference Board Of Canada Aug 2018 - Jan 2019Ottawa, Ontario, Ca- Built revenue generating customer focused digital experiences using the latest evidence-based design techniques supported by best in class digital marketing and IT infrastructure.- Focused on 7 key areas: Design, Usability and CX; People; Technology; Digital Analytics; Governance and Process; Demand Generation; and Operational Reliability.- Drove a full capabilities assessment, gap analysis and 5-year digital roadmap.- Championed the voice of the customer through brand, data, research and agile development.- Motivated and coached multidisciplinary direct reports across e-commerce, creative and IT.
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Senior Manager E-Commerce & Digital MarketingRoyal Canadian Mint 2012 - Jul 2018Ottawa, On, Ca– Led overall corporate online strategy and governance inclusive of e-commerce, customer experience, usability, branding, social media, search engine optimization (SEO), SEM, programmatic display, affiliate sales and corporate information for Canada's 14th largest B2C e-commerce site– Responsible for the creation and execution of an omnichannel strategy for E-commerce, mobile, retail stores, outbound and inbound call centers to meet and exceed the business line's revenue and customer experience objectives – Led and coordinated the efforts of multidisciplinary direct reports that included e-Commerce and outbound call center and an extended team of 20+ people– Maintained and managed relationships with business critical technology providers, vendors and creative agencies -
Manager Of E-Commerce And Business OptimizationRoyal Canadian Mint 2009 - 2012Ottawa, On, Ca
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System Analyst E-Commerce (Project Manager)Royal Canadian Mint 2008 - 2008Ottawa, On, Ca
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Web Analyst E-CommerceRoyal Canadian Mint 2004 - 2008Ottawa, On, Ca
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Senior Software DeveloperMarketaccess 2002 - 2004Us -
Web DeveloperTelepix 2001 - 2002
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Technical Systems Analyst (E-Systems)Rbc Royal Bank 1998 - 2001Toronto, Ontario, Ca
Robb Collins Skills
Robb Collins Education Details
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Memorial University, Newfoundland And LabradorBachelor Of Science -
Carleton UniversityCommerce
Frequently Asked Questions about Robb Collins
What company does Robb Collins work for?
Robb Collins works for Goodmorning.com
What is Robb Collins's role at the current company?
Robb Collins's current role is E-commerce Leader | Digital Marketing | Digital Transformation | Customer Experience.
What is Robb Collins's email address?
Robb Collins's email address is co****@****mint.ca
What is Robb Collins's direct phone number?
Robb Collins's direct phone number is +161399*****
What schools did Robb Collins attend?
Robb Collins attended Memorial University, Newfoundland And Labrador, Carleton University.
What skills is Robb Collins known for?
Robb Collins has skills like E Commerce, Online Marketing, Analytics, Strategy, Seo, Social Media Marketing, Management, Email Marketing, Web Analytics, Digital Marketing, Cross Functional Team Leadership, Marketing Strategy.
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