Marketing holds the enormous promise of adding value for both commercial and not-for-profit organizations. If organized and executed properly, it combines superior customer value creation with solid business performance and a positive social impact. Market-driven, customer centric organizations make customers, employees, stakeholders and shareholders happier. I help organizations deliver on that promise. I’ve done so in different roles throughout the 20+ years I’ve been a marketeer. I’ve consulted, coached, audited, managed and inspired people and organizations in the hospitality industry, healthcare sector, education, media & entertainment, financial services, real estate, (semi-)government and charitable organizations.H3ROES is an organization I co-founded in 2013 to increase the overal level of customer centricity in The Netherlands. It is a cooperative network organization, uniting seasoned professionals across the fields of Marketing, Sales, Hospitality, Research, Leadership, IT, Data & Privacy, etc.