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Rob Bencal Email & Phone Number
Partner, Cookbook Media
at
Cookbook Media
1 work email found
@cookbook-media.com
3 phones found area 212 and 310
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Partner, Cookbook Media
Location
New York, New York, United States
Company size
Who is Rob Bencal? Overview
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Quick answer
Rob Bencal is listed as Partner, Cookbook Media at Cookbook Media, a company with 4 employees, based in New York, New York, United States. AeroLeads shows a work email signal at cookbook-media.com, phone signal with area code 212, 310, and a matched LinkedIn profile for Rob Bencal.
Rob Bencal previously worked as Head of Licensing & Distribution Partnerships at Relatable (Previously What Do You Meme?) and Co-Founder, Cookbook Media at Cookbook Media. Rob Bencal studied at Ithaca College.
Company email context
Email format at Cookbook Media
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{first}.{last}@cookbook-media.com
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AeroLeads found 1 current-domain work email signal for Rob Bencal. Compare company email patterns before reaching out.
Profile bio
About Rob Bencal
As the Head of Licensing & Distribution Partnerships at Relatable, I lead the company's efforts to translate consumer brands and entertainment IP into games and trend products for Gen Z, Millennial, and family audiences. I also partner with game manufacturers and creators to expand their retail distribution and footprint in North America and international territories. With 20+ years of experience in the entertainment and toy industry, I have a proven track record of developing and executing successful franchise strategies, licensing programs, digital strategies, and content distribution plans for various properties and platforms.In addition to my role at Relatable, I am also the co-founder of Cookbook Media, a consultancy that helps creators, studios, and brand owners monetize their IP through multi-platform content distribution and consumer product licensing. Some of our clients include Relatable, IOM Media, Mint Road, Great Wolf Lodge, and Alvin Ailey Dance Company. I also had a 13-year career at Mattel in various roles from product development, brand management, international marketing, licensing, content strategy, content sales, and corporate development. Furthermore, I am an adjunct professor at the Fashion Institute of Technology, where I teach marketing, licensing, and general business courses to aspiring fashion business and toy industry professionals. My mission is to share my knowledge and passion for the media and entertainment industry and to help others create and grow their IP and franchises.
Listed skills include Product Marketing, Consumer Products, Product Development, Brand Development, and 30 others.
Current workplace
Rob Bencal's current company
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Cookbook Media
13 roles · 28 years
Rob Bencal work experience
A career timeline built from the work history available for this profile.
Head Of Licensing & Distribution Partnerships
CurrentLeading distribution & licensing partnerships for Relatable, the market leader in the adult party & family game space and makers of the popular What Do You Meme? party game. Working with leading consumer brands and entertainment IP owners to translate their properties into games & trend products targeting Gen Z and Millennial consumers. Partnering with.
Aug 2023 - Present
Co-Founder, Cookbook Media
CurrentHelping creators, studios & brand owners develop their franchise strategy and execute a go-to-market plan IP to further monetize their IP through multi-platform content distribution and consumer products licensing. Licensing and content partnership clients include: Relatable, IOM Media, Mint Road, Great Wolf Lodge, Digital Dimension, Always Imagine, For.
Dec 2019 - Present
Adjunct Professor
CurrentAdjunct Professor in the Fashion Business & Merchandising department specializing in marketing, licensing, and general business courses.
Feb 2008 - Present
Vp Business Development, Branded Content & Entertainment
Led business development for the entertainment vertical for a community content creation platform. Building relationships and securing engagements with studios, IP owners, CPGs and entertainment companies.
Aug 2017 - Dec 2018
Sr. Director, Corporate Development, Media & Entertainment
Led corporate development and strategic partnerships with media and entertainment companies to drive new revenue streams for Mattel's portfolio of brands, including Barbie, Hot Wheels, American Girl, Thomas & Friends and Fisher-Price.
Aug 2004 - Aug 2017
Director, Content Strategy & Distribution, Americas
Led content marketing, cross-platform strategy and distribution for Mattel's portfolio of brands across SVOD, AVOD, broadcast and home entertainment. Partnered with companies such as ViacomCBS, NBC Universal, Netflix, Amazon, YouTube and PBS to launch new content and grow revenue streams for core brands including Barbie, Hot Wheels, American Girl, Thomas &.
2014 - 2016
~2 yrs
Director, International Marketing
Oversaw International Marketing team for Fisher-Price's pre-school entertainment partners, such as Disney, Nickelodeon and DreamWorks. Managed Latin American regional business for the HiT Entertainment division including consumer brand marketing, consumer products, digital and broadcast content distribution, digital marketing and home entertainment.
2010 - 2013
~3 yrs
Director, Global Brand Marketing
Managed cross-functional team across all phases of product development and marketing for Fisher-Price's preschool entertainment division, including Disney, Nickelodeon and DreamWorks partnerships.
2007 - 2010
~3 yrs
Sr. Manager, Brand Marketing
2004 - 2007
~3 yrs
Director, Product Marketing
May 2003 - Aug 2004
Mar 2000 - Jan 2003
Marketing Manager
Empire Industries, Inc
Owner of famous toy brands including Buddy L, Grand Champions, and the Big Wheel
1998 - 2000
~2 yrs
1 education record
Rob Bencal education
FAQ
Frequently asked questions about Rob Bencal
Quick answers generated from the profile data available on this page.
What company does Rob Bencal work for?
Rob Bencal works for Cookbook Media.
What is Rob Bencal's role at Cookbook Media?
Rob Bencal is listed as Partner, Cookbook Media at Cookbook Media.
What is Rob Bencal's email address?
AeroLeads has found 1 work email signal at @cookbook-media.com for Rob Bencal at Cookbook Media.
What is Rob Bencal's phone number?
AeroLeads has found 3 phone signal(s) with area code 212, 310 for Rob Bencal at Cookbook Media.
Where is Rob Bencal based?
Rob Bencal is based in New York, New York, United States while working with Cookbook Media.
What companies has Rob Bencal worked for?
Rob Bencal has worked for Cookbook Media, Relatable (Previously What Do You Meme?), Fashion Institute Of Technology, Tongal, and Mattel, Inc..
Who are Rob Bencal's colleagues at Cookbook Media?
Rob Bencal's colleagues at Cookbook Media include Claudia Balzer Scott-Hansen and Md Jivrail.
How can I contact Rob Bencal?
You can use AeroLeads to view verified contact signals for Rob Bencal at Cookbook Media, including work email, phone, and LinkedIn data when available.
What schools did Rob Bencal attend?
Rob Bencal studied at Ithaca College.
What skills is Rob Bencal known for?
Rob Bencal is listed with skills including Product Marketing, Consumer Products, Product Development, Brand Development, Brand Management, Marketing Strategy, Marketing, and Management.
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