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As the Head of Licensing & Distribution Partnerships at Relatable, I lead the company's efforts to translate consumer brands and entertainment IP into games and trend products for Gen Z, Millennial, and family audiences. I also partner with game manufacturers and creators to expand their retail distribution and footprint in North America and international territories. With 20+ years of experience in the entertainment and toy industry, I have a proven track record of developing and executing successful franchise strategies, licensing programs, digital strategies, and content distribution plans for various properties and platforms.In addition to my role at Relatable, I am also the co-founder of Cookbook Media, a consultancy that helps creators, studios, and brand owners monetize their IP through multi-platform content distribution and consumer product licensing. Some of our clients include Relatable, IOM Media, Mint Road, Great Wolf Lodge, and Alvin Ailey Dance Company. I also had a 13-year career at Mattel in various roles from product development, brand management, international marketing, licensing, content strategy, content sales, and corporate development. Furthermore, I am an adjunct professor at the Fashion Institute of Technology, where I teach marketing, licensing, and general business courses to aspiring fashion business and toy industry professionals. My mission is to share my knowledge and passion for the media and entertainment industry and to help others create and grow their IP and franchises.
Cookbook Media
View- Website:
- cookbook-media.com
- Employees:
- 4
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Partner, Cookbook MediaCookbook MediaNew York, Ny, Us
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Head Of Licensing & Distribution PartnershipsRelatable (Previously What Do You Meme?) Aug 2023 - PresentNew York, New York, United StatesLeading distribution & licensing partnerships for Relatable, the market leader in the adult party & family game space and makers of the popular What Do You Meme? party game. Working with leading consumer brands and entertainment IP owners to translate their properties into games & trend products targeting Gen Z and Millennial consumers. Partnering with game manufacturers and IP owners to expand their retail distribution and footprint in North America and international territories. -
Co-Founder, Cookbook MediaCookbook Media Dec 2019 - PresentNew York, United StatesHelping creators, studios & brand owners develop their franchise strategy and execute a go-to-market plan IP to further monetize their IP through multi-platform content distribution and consumer products licensing. Licensing and content partnership clients include: Relatable, IOM Media, Mint Road, Great Wolf Lodge, Digital Dimension, Always Imagine, For Heros Only, AmuseSpaceman, Slim Goodbody and more
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Adjunct ProfessorFashion Institute Of Technology Feb 2008 - PresentNew York, United StatesAdjunct Professor in the Fashion Business & Merchandising department specializing in marketing, licensing, and general business courses. -
Vp Business Development, Branded Content & EntertainmentTongal Aug 2017 - Dec 2018New York, New YorkLed business development for the entertainment vertical for a community content creation platform. Building relationships and securing engagements with studios, IP owners, CPGs and entertainment companies. -
Sr. Director, Corporate Development, Media & EntertainmentMattel, Inc. Aug 2004 - Aug 2017New York, New YorkLed corporate development and strategic partnerships with media and entertainment companies to drive new revenue streams for Mattel's portfolio of brands, including Barbie, Hot Wheels, American Girl, Thomas & Friends and Fisher-Price. -
Director, Content Strategy & Distribution, AmericasMattel, Inc. 2014 - 2016New York, New YorkLed content marketing, cross-platform strategy and distribution for Mattel's portfolio of brands across SVOD, AVOD, broadcast and home entertainment. Partnered with companies such as ViacomCBS, NBC Universal, Netflix, Amazon, YouTube and PBS to launch new content and grow revenue streams for core brands including Barbie, Hot Wheels, American Girl, Thomas & Friends and Fisher-Price.
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Director, International MarketingMattel, Inc. 2010 - 2013New York, New YorkOversaw International Marketing team for Fisher-Price's pre-school entertainment partners, such as Disney, Nickelodeon and DreamWorks. Managed Latin American regional business for the HiT Entertainment division including consumer brand marketing, consumer products, digital and broadcast content distribution, digital marketing and home entertainment.
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Director, Global Brand MarketingMattel, Inc. 2007 - 2010New York, New YorkManaged cross-functional team across all phases of product development and marketing for Fisher-Price's preschool entertainment division, including Disney, Nickelodeon and DreamWorks partnerships.
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Sr. Manager, Brand MarketingMattel, Inc. 2004 - 2007New York, New York
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Director, Product MarketingKids2 May 2003 - Aug 2004Atlanta, Georgia, United States -
Director, MarketingHasbro Mar 2000 - Jan 2003Chicago, Illinois, United StatesTiger Electronics division -
Marketing ManagerEmpire Industries, Inc 1998 - 2000Delray Beach, Florida, United StatesOwner of famous toy brands including Buddy L, Grand Champions, and the Big Wheel
Rob Bencal Skills
Rob Bencal Education Details
Frequently Asked Questions about Rob Bencal
What company does Rob Bencal work for?
Rob Bencal works for Cookbook Media
What is Rob Bencal's role at the current company?
Rob Bencal's current role is Partner, Cookbook Media.
What is Rob Bencal's email address?
Rob Bencal's email address is ro****@****tel.com
What is Rob Bencal's direct phone number?
Rob Bencal's direct phone number is +121262*****
What schools did Rob Bencal attend?
Rob Bencal attended Ithaca College.
What skills is Rob Bencal known for?
Rob Bencal has skills like Product Marketing, Consumer Products, Product Development, Brand Development, Brand Management, Marketing Strategy, Marketing, Management, Integrated Marketing, Digital Marketing, Content Strategy, Retail.
Who are Rob Bencal's colleagues?
Rob Bencal's colleagues are Md Jivrail, Claudia Balzer Scott-Hansen.
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