Robben Roesler Email and Phone Number
I am a seasoned leader with extensive experience in creative direction, brand development, and marketing strategy. Known for crafting award-winning work and insightful marketing campaigns, I have a proven track record of driving teams to achieve creative excellence and significant business growth.My creative acumen is evidenced by a portfolio of breakthrough advertising, branding, and digital experiences for top-tier clients. I focus on ideas and concepts that are strategic, inventive, innovative, and effective. I excel in developing brand narratives and using brand storytelling to connect with consumers and audiences. As a leader, I aim to set the bar for creative excellence while solving marketing challenges with smart, insight-driven solutions that deliver results and exceed expectations.With over two decades of experience, my expertise spans conceptual thinking, brand experiences, art direction, design, and creative strategy. I have successfully led large-scale projects and high-performing teams, delivering innovative solutions that amplify brand presence, grow market share, and foster a culture of innovation and inclusivity.I am committed to nurturing talent, assembling high-performing teams, and translating strategic insights into compelling brand stories. My unique blend of analytical and creative thinking allows me to develop campaigns that resonate with audiences and drive business profitability. My leadership is characterized by a passionate drive to ignite creativity, encourage team development, and align brand efforts with overarching business objectives.View my website at: www.robbenroesler.comYou can reach me at robben.roesler@gmail.comSkills:Creative DirectionDesign DirectionBrand StrategyDigital StrategyArt DirectionGraphic DesignWeb/Digital DesignUser ExperienceAdvertisingMarketingBrand IdentityBrand Development Integrated Marketing CampaignsProduct LaunchesExhibit/Experiential DesignManagementLeadership
Bluescope Buildings North America, Inc.
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Creative DirectorBluescope Buildings North America, Inc. Jun 2024 - PresentKansas City, Missouri, UsLead the creative vision and strategic design direction for a portfolio of brands, including Butler Manufacturing, Varco Pruden, BlueScope Construction, and BlueScope Properties Group.Oversee brand strategies, the development of marketing materials and brand systems.Partner with executive leadership and marketing leaders to ensure alignment of creative content with corporate priorities and business goals.Collaborate on the enhancement of digital experiences and the creation of impactful ideas across all channels.Provide direction for multi-channel, multi-disciplinary creative design work, including brand campaigns, content creation, event graphics, and digital design.Ensure consistent and relevant brand expressions across 2D, 3D, digital, and experiential touchpoints.Develop and implement long- and short-term creative strategies to strengthen brand value and drive sales.Build and lead a multi-disciplinary in house creative team.Oversee external strategic partnerships and agencies to ensure on-brand delivery of creative work.Foster a vibrant creative culture where innovative ideas thrive.
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Brand Builder | Brand Strategist | CreativeArtistic Intelligence Nov 2022 - PresentA unique blend of analytical and problem-solving skills enables me to think strategically and creatively, crafting intelligent branding, marketing, and advertising solutions that drive business performance. This fusion of 'Artistic Intelligence' allows me to see through the business lens while delivering engaging, innovative work that resonates with consumers and boosts profitability.AI branding harnesses the capabilities of the left brain to offer vision and oversight, effectively translating strategy into brand-enhancing and revenue-generating omnichannel initiatives. These encompass packaging, digital platforms, websites, sales materials, events, and in-store customer experiences. Employing the power of the right brain, AI branding provides exceptional, high-performing, breakthrough creative solutions for top-tier clients. My focus centers on delivering conceptual thinking and flawless execution, coupled with impeccable aesthetic sensibilities and compelling brand storytelling. This approach ensures alignment with strategies, offering insights that are relevant, refreshing, innovative, original, and ultimately effective.
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Senior CreativeTh48 Jul 2023 - Jun 2024A curated community of the country’s Top 48 creatives, account directors, project managers, media planners, producers, and strategists. The48 is a modular agency assembling teams and/or sourcing individuals within the hand picked collective of talent selected to be included in the elite group of 48.https://www.gimmesheltr.com/the48
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Sr. Director, Brand And CreativeStorable Jul 2020 - Nov 2022Austin, Texas, UsResponsible for leading an internal agency comprised of associate creative directors, art directors, designers, copywriters, a web developer, content strategist, videographer and motion graphic artist. Brought business savvy and ability to prioritize both high standards for world class creative alongside growth and revenue acceleration.Daily interactions with company leadership and executive team members, participating in planning and vision meetings, reporting on marketing performance and making pivots on strategies to increase results and successfully achieve business goals. -
Director, CreativeStorable May 2019 - Jul 2020Austin, Texas, UsArchitected the Storable brand from scratch. Developed the product strategy and brand strategy that successfully took 10 well known companies and consolidated them into a single brand with a simple, cohesive and compelling narrative. Executed a comprehensive, scalable, brand identity system and brought it to life through every customer and employee touchpoint. Defined campaign objectives, identified growth strategies for new customer acquisition, and orchestrated integrated campaigns to drive lead generation and connect marketing efforts across every brand touch point.Took this new brand from unknown to high brand recognition and brand recall – becoming the most recognized and respected brand in the industry within its first year of existence. Led the execution of B2B marketing campaigns, thought leadership, event branding and tradeshow experiences that resulted in record breaking business growth and recognition as exceptional, award winning work, by the American Advertising Federation, Telly Awards, and American Institute of Graphic Arts. Recruited, managed and mentored world-class creative talent.
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Design DirectorThe Sandbox Agency Apr 2017 - Apr 2019Chicago, Il, UsTasked with creating and leading the agency’s first design team. Directed a team of 9 designers across 5 offices in the U.S. and Canada while supplying career development, coaching and mentorship.Defined the team’s vision, purpose and value for clients and internal stakeholders.Set the standard and inspired award-winning, best-in-class work for all branding and design projects.Transformed processes, managed workflow, defined project milestones and guided work to achieve strategic goals while delivering projects on time and on budget.Created complex brand design systems, directed large scale brand refreshes and brought new brands to life.Strategically approached design solutions to engineer scalable brands able to accommodate growth and adapt to changing needs and shifting personas. -
Creative DirectorThe Sandbox Agency Apr 2017 - Apr 2019Chicago, Il, UsDirected a multidisciplinary creative team of art directors, designers, writers and illustrators serving multiple clients across various industries. Healthcare clients include Boston Scientific, Molina Health Insurance, Highmark Health – each with $1-2million+ budgets.Facilitated ideation and implementation of consumer insights into deliverables across advertising campaigns, activations and digital experiences, ensuring alignment with objectives and strategy.Provided fresh directions and new approaches for existing campaigns that had been running for years.Developed a deep understanding of client’s business needs and goals, their industry, their products and customers.Translated brand research and performance data points into unique creative solutions that delivered measurable results.Worked closely with project managers and account service leads to scope projects accurately, prioritize based on business needs, plan creative resourcing, establish project milestones and monitor the budget.
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Associate Creative DirectorTwo West (The Sandbox Agency) Jan 2014 - Apr 2017Built a contagious culture, inspired award-winning work and led successful new business pitches.Facilitated and participated in brainstorming, ideation sessions and creative development.Proactively identified and addressed inefficiencies in the work process and provided successful solutions.Actively inspired bold, unexpected, breakthrough creative solutions and drove innovation on the cutting edge of technology and trends that resonated with target audiences.Refreshed the Two West brand, raised the creative bar, breathed new life into the work and contributed to the success that helped position the agency for acquisition.
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Sr Art DirectorVmly&R Nov 2011 - Jan 2014New York, New York, UsWorked with strategists and user experience experts to bring digital experiences to life for Fortune 100 companies in accordance with brand guidelines.Led design efforts for large enterprise clients by developing thoughtfully crafted, modern and user-friendly websites.Created complex layouts for flexible webpage templates managed by robust content management systems.Studied best practices and current digital design trends and applied them in my day-to-day work.Took wireframes and interpreted them into award-winning digital design solutions.Created digital display ad campaigns with rich media that surpassed client goals for conversion.Participated in successful new business pitches, built complex presentations that showcased the agency’s solutions and presented them to the clients.Concepted and executed fully integrated traditional marketing campaigns across all media channels. -
Sr Art DirectorMuller Bressler Brown Mar 2008 - Nov 2011Overland Park, Kansas, Us -
Sr Art DirectorMmgy Global Jan 2007 - Mar 2008Overland Park, Kansas, Us -
Sr Art DirectorCallahan Creek Dec 2004 - Jan 2007Lawrence, Ks, Us -
Art DirectorEr Marketing Aug 2002 - Dec 2004Kansas City, Mo, Us -
DesignerSmith-Lamar Advertising, Inc. 2000 - 2001
Robben Roesler Education Details
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Kansas State UniversityRadio-Tv -
Kansas State UniversityLandscape Architecture
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Kansas City Art InstituteGraphic Design
Frequently Asked Questions about Robben Roesler
What company does Robben Roesler work for?
Robben Roesler works for Bluescope Buildings North America, Inc.
What is Robben Roesler's role at the current company?
Robben Roesler's current role is Sr Creative Director | Brand Builder | Design Director | Art Director | Strategist | Leader.
What schools did Robben Roesler attend?
Robben Roesler attended Kansas State University, Kansas State University, Kansas City Art Institute.
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