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Award-winning marketing / advertising Executive with more than 25 years of expertise in paid digital media, digital creative and digital strategy. I have exceptional success at driving full-funnel performance across digital, search, and social channels, as well as growing new business for agencies and building inspired teams of digital experts. At Ketchum, I currently oversee our "innovation" practice, which includes, but is not limited to social, search, paid, and influence. Prior to Ketchum, I served as the leader of Reprise, the digital media arm of IPG Mediabrands. There, I oversaw more than $1B in media investment and teams of experts across 7 U.S. offices (500+ employees). I led disciplines that include e-commerce, analytics, strategy, paid social, paid search, SEO, mobile and creative/production and consulted directly with executive leadership / C-Suite for many of our top clients including Coca-Cola, Amazon, Estée Lauder, Hulu, Johnson & Johnson, Hershey's, CVS, AstraZeneca, Sony Pictures and American Express. And prior to IPG, I worked at WWE, where I built the media company's award-winning digital practice, including its YouTube Channel, which stands as the 2nd Most Viewed of All Time. It's why I'm as comfortable streaming videos in the game room with my four kids as I am leading a global pitch in the boardroom.When I'm not working, I love competing in road races, watching my kids play ice hockey, and jumping into the online gaming fray. Halo anyone? Areas of Expertise:Social Media Marketing (Performance & Content), Digital Advertising, Search Engine Optimization, Search Engine Marketing, Cross-Channel Digital Activation (Paid, Owned, & Shared), Business Development & Executive Business Leadership, P&L Management, Talent Management & Development, Regulations & Compliance Requirements (CCPA & GDPR)
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Chief Innovation OfficerKetchum Feb 2023 - PresentNew York City, New York, Us -
Managing Director, Digital, Creative & Global Commercial StrategiesKetchum Feb 2020 - Feb 2023New York City, New York, UsLead the agency's digital, strategy, creative, paid, influencer, social, sports, and talent specialties in support of our global communication and consulting offerings. -
Evp, Managing DirectorReprise Digital Jul 2017 - Feb 2020New York, Ny, UsOversaw more than 500+ U.S. performance, social, search, SEO, strategy, analytics, product and content specialists for IPG’s full-service digital agency (7 U.S. offices). Managed $1Bn+ in client digital media billings and $100M+ in annualized agency revenue. Negotiated JBPs with key platform partners, sponsored agency D&I program and high-potential employee initiatives, and managed the industry’s first Amazon-certified media capability within a holding company. Led the merger of IPG’s search, social and mobile practices into a single agency, and rolled out global rebranding and standards. Streamlined operations to achieve aggressive margins, while ensuring excellence in execution. -
Evp, Managing DirectorIpg Mediabrands Jul 2015 - Jul 2017New York, Ny, UsFounded, launched and managed "Society,” IPG’s global full-service social media agency in NA, which offers expertise in content strategy, creative, production, community management, paid social, influencer marketing and social analytics. Oversaw North American team of 160+ digital and social media specialists spanning offices in New York, Detroit and Los Angeles, with ownership of forward plans, annual budgets, P&Ls and new business pipelines. Developed market differentiating “emotional” listening product, called “HEART”; Society’s proprietary tool runs on a semantic- and ontology-powered data stack to target audiences based on real-time surges in feelings. Built all-new newsroom, analytics and paid social capabilities for IPG Mediabrands. Served as senior digital leadership in high-stakes cross-agency chemistry sessions and RFI/RFP pitches. -
Svp, Digital MediaWwe Feb 2011 - Jun 2015Stamford, Ct, UsManaged WWE’s global team of multimedia editors, video producers, graphic designers, photo editors, content project managers and content analysts for WWE.com (25MM MUVs), WWE Middle East, WWE Espanol, WWE Germany and WWE France.Built strategic blueprints for in-market and in-language digital products, with a focus on key expansion markets: Brazil, India and Japan. Oversaw $4MM+ content budget, managed $25MM+ P&L, defined editorial agendas, set KPIs for growth in audience and monetization of assets, measured success and articulated future strategic initiatives to executive team. Supervised WWE's flagship app (18MM downloads) and its leading-edge OTT video experience (WWE Network), plus WWE’s mobile games for iPad, iPhone and Android.Leveraged creative platforms to support WWE’s sales team and its integrated advertising partnerships across digital and television. Created and executed on seven-figure digital campaigns for key clients including Microsoft, General Mills, Dominos and Pepsi. Launched all-new revenue-generating content verticals (Gaming, Fitness, Women’s Lifestyle) across key digital platforms – with a focus on the MCN YouTube model. -
Vp, Digital MediaWwe 2006 - Jan 2011Stamford, Ct, UsManaged 50-member team of multimedia editors, video producers, graphic designers, photo editors, content project managers and content analysts for WWE.com and WWE's cross-platform digital properties. Programmed WWE's award-winning YouTube channel and its short-form video partnerships. Governed content for the company's core Facebook and Twitter brand accounts as well as outposts on Snapchat and Tumblr. Maintained key points of contact at top social channels, managed brand messaging and grew social audience.Analyzed site content trends and informed decisions based on data culled from Google Analytics, ChartBeat, Sysomos and Visual Revenue.Developed integrated in-arena and on-air digital promotions for the company's live events and cable shows, Raw and SmackDown. -
Deputy Editor, Ziff DavisZiff Davis Media Sep 2004 - Sep 2006New York, New York, UsLed national newsstand technology-lifestyle publication and its companion site inside the ZDNET and PC Magazine digital network. Managed $3MM P&L and a staff of 10 full-time editors, as well as a stable of more than 20 offsite freelance writers.Represented the technology-lifestyle magazine on television, in print and on radio through regularly slotted appearances on such shows as Good Morning America, CBS Evening News, CNN Daybreak, and Access Hollywood. -
Senior Editor, Maxim MagazineDennis Publishing 2001 - 2004London, London, GbOversaw swat team of technology and men’s lifestyle editors, developing features in such wide-ranging areas as Technology, Travel, Fitness, Entertainment, Shopping, Education, and Sports, and oversaw several of the publication’s monthly departments.Managed $1MM monthly budget allocated to features, columns, and department stories.Reformatted magazine content for publication on MaximOnline.com, the publication’s Web companion. Represented the publication on weekly and monthly television and radio programs. -
Senior Editor, Yahoo! Internet LifeZiff Davis Media 1996 - 2001New York, New York, UsActed as lead editor for the publication’s technology and entertainment columns, helping grow the magazine to a 1MM+ paid circulation. Produced long-form features, edited monthly departments, conducted celebrity interviews, and managed the magazine’s companion site in conjunction with Yahoo!.Recruited and edited the contributions of prestigious tech luminaries and media icons, including William Gibson, Ben Stein, and Orson Scott Card, who penned features for the magazine. -
Senior Editor, Sendai MediaSendai Media 1994 - 1996Editor of Internet Underground, one of the earliest Internet-focused newsstand magazines that documented the rise of the digital medium. Also contributed to console gaming magazine EGM.
Rob Bernstein Skills
Rob Bernstein Education Details
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Amherst CollegeEnglish
Frequently Asked Questions about Rob Bernstein
What company does Rob Bernstein work for?
Rob Bernstein works for Ketchum
What is Rob Bernstein's role at the current company?
Rob Bernstein's current role is Chief Innovation Officer.
What is Rob Bernstein's email address?
Rob Bernstein's email address is rl****@****hoo.com
What is Rob Bernstein's direct phone number?
Rob Bernstein's direct phone number is +120335*****
What schools did Rob Bernstein attend?
Rob Bernstein attended Amherst College.
What skills is Rob Bernstein known for?
Rob Bernstein has skills like Digital Media, Digital Strategy, Editorial, Content Strategy, Web Content, Publishing, Advertising, Social Media, Magazines, New Media, Social Media Marketing, Content Development.
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