Robbert Trapman Email & Phone Number

Soest, Ut, Nl

Utrecht Area, Netherlands

Responsible for web shop implementation, market and business analysis in its widest sense (marketing, sales, P&L, logistics) as well as product launch, (product) sales forecasting and product price positioning.Support identifying changes required to improve supply chain efficiency, OTD improvement, inventory reduction, customer satisfaction and managing related activities through to implementation.

Utrecht Area, Netherlands

Responsible for market and business analysis in its widest sense (marketing, sales, P&L, logistics) as well as (product) sales forecasting. Supported in defining the marketing- and overall business strategy, set up business cases, supported in product launch and product marketing activities and defined the price positioning for most of our products. Involved in the implementation of a new CRM system. Managed one Business Intelligence and Data Analyst.Mgt. Representative ISO 13485 between April 2006 and May 2010. Focused in this additional role on creating ownership for quality improvement amongst all teams resulting into zero non-conformities during all external audits.Managed in 2014 team responsible for logistical processes as well as the customer service and training regarding all Ormco digital products.

Utrecht Area, Netherlands

Responsible in its widest sense for the client-oriented development, positioning and implementation of new marketing and product formulas like the new ’Interliner’, ’Dalkaartje’, ’MéérMaandkaart’ and specific tariff systems. The formulas stimulate initial demand, generate additional use of the bus and improve the marginal profit of public transport. Dealt with (political sensitive) strategic questions, the composition of price-offers and negotiated with public authorities. Defined in 2003 the policy for accessible transport.

Amsterdam Area, Netherlands

Responsible for the sales and positioning of light commercial vehicles and compact passenger cars (since December 1995) as well as for the operational margin. Defined the additional product and pricing policy. Supported the communication department in composing and implementing the communication plan and coordinated all commercial activities concerning my products. Guided besides the launch of several facelifts and successful action models, the launch of a new Renault Clio and a complete new product line of light commercial vehicles in 1998. Was member of the European Project Group responsible for the development and introduction of the new Renault Trafic. Managed as senior since 1999 a junior product manager reporting to the director Marketing, Publicity and Distribution.

Amsterdam Area, Netherlands

Responsible for the collection and analysis of market data in its widest sense, as well as for the reporting of it, based on market research and branch available statistical material. Assisted in planning and forecasting and dealt with product and competition analyses. Implemented a management information system. Made a start with product management light commercial vehicles in November 1993.

Amsterdam Area, Netherlands

Assisted in all activities related to product and pricing policy. Successfully implemented an automated exchange system for second hand cars.

Nijmegen Area, Netherlands

Created the new and highly profitable product group "Business Graphics".

Nima-C1 & Srm C1, Strategic Marketing, Master Degree In Marketing

Ce, Bachelor Degree In Marketing, Commercial Economics

Vwo, Secondary Modern School