As CTO at CartBooster I'm leading a skilled team in developing on-site tools that keep visitors on your site, make them convert and turn them into ambassadors.

Target Circle is the first ever user acquisition (UA) automation platform powered by AI and focused on everything outside of social and search.The platform consists of the following:1) Our flagship product, UA Command Center (for your mobile UA optimization),2) MarketPlace (a fraud-scrubbed network of 450+ ad channels)3) Private Label (a full service publisher management solution)Everything you need is provided in one easy-to-use SaaS platform via one simple contract and one invoice. We have helped leading mobile advertisers such as Disruptor Beam leverage our cutting-edge AI at a fraction of traditional costs to realize a ROAS of 145% while generating an unprecedented 22.5 million LTV models AND eliminating 40 hours per month per UA manager. We were recognized as leaders in AI innovation by being awarded a BIA grant by the Norwegian government in 2019.

Managing technical development of e-commerce projects and involved with the developement and implementation of online marketing strategy for several clients.

Graduation project aiming to enhance the customer loyalty of the B2C channel. Final goal: increasing the customer lifetime value (CLV).

As a night auditor I am responsible for the hotel during the night. The work includes the duties of the front desk as well as some of the duties of the accounting department.

As a trainee at Laurens Simonse Group I fulfilled the position of brand marketer of their sub-brand 'StudentenBureau'. I was responsible for all the marketing activities and reported directly to the marketing manager. Next to this I did research on how to optimize the cross-selling between the sub-brands.

As SBM my goal was to bring the Red Bull brand to life in the world of college. This was done by a variety of marketing and sales activities, from providing Red Bull for a Student party to organizing a national event.