Robbert West Email & Phone Number

Africa

At Robbert West Consulting, I focus on providing strategic consulting services designed to help businesses achieve sustainable growth, optimize operations, and succeed in competitive markets. My expertise includes strategy development, market penetration, and operational efficiency, tailored to meet the unique needs of each client.Through Robbert West Academy, I develop and deliver highly specialized training programs and micro-courses aimed at empowering individuals and teams to master essential skills. The Academy's goal is to equip professionals with the tools and knowledge they need to excel in a rapidly evolving business environment.My work emphasizes innovation, growth, and measurable results, ensuring that businesses and individuals are well-positioned to navigate challenges and seize opportunities.For more details, visit my portfolio: https://robbertwestpremium.notion.site/Robbert-West-Academy-Robbert-West-Consulting-14d096d5327a806da482c1a54f5a8522

Nairobi, Kenya

Driving growth and innovation in KIL’s current Confectionery markets in Kenya, Tanzania, Malawi, Uganda, Congo, and Rwanda - contributing to KIL’s legacy as an Industry Leader, and leading our Teams to new heights of success as we strengthen our position in our current markets, while driving Pan-African expansion.

Lusaka, Zambia

Mbeya, Tanzania

Responsible for the General Management of the overall Operation of Mbeya Plant & Territory, Coca-Cola Kwanza Ltd, a subsidiary of Coca-Cola Beverages Africa. Reporting to the MD of Coca-Cola Kwanza Ltd, I am challenged to deliver both Top and Bottom line through best practice Process and People management.Excited and Inspired to be part of the Coca-Cola Beverages Africa team, bringing my A-game back to Africa, my home!

Bangladesh

Led the Operation of Abdul Monem Coca-Cola Beverages for 2 years, and proud that AML Beverage was recognized for outstanding performance for this period.- Achieved and awarded for the highest 2yr CAGR for Brand Coke in the World 2018 & 2019!- Bangladesh as a country was in top 5 highest Coca-Cola growth markets, securing the number 3 spot worldwide! And within the Bangladesh Coca-Cola operations AM Beverages proudly led the growth for 3 of 4 quarters in 2019!Congratulations and I remain proud of AM Beverages achievements, and wishing the Company and whole Team only more success in the future!

Asia Pacific And Africa

C - Suite Commercial Professional with extensive experience across Africa, Asia and Middle East, spanning across Developed and Emerging Markets in both the FMCG and Telecom industries.Specialties: Design, Coach and Implementation of Distribution Solutions / Route to Market strategies and tactics for all Fast Moving Consumable Goods

Myanmar

Executed and completed a key Strategic Project for CEO office

Palestinian Territory

During my tenure Wataniya (Ooredoo) Mobile made major fundamental changes in the business which resulted in a major impact on the actual performance:- Reduced churn from 6% to 3.2%- Launched 2G Data Bundles (and worked on the foundation of 3G services which were finally launched in 2018 after years of preparation)- Subs base increased 628k to 693k- ARPU increased 10%- Share increase of 2.1% pointsVery proud of the Wataniya (now Ooredoo) Mobile team to see sustaining growth to date for Palestine, Commercial launch of 3G Data services as well the long anticipated launch of commercial operations in Gaza

South Sudan

This period was signified by an environment dominated by conflict and the outbreak of civil conflict at the time. Despite losing 1/3 of our network infrastructure due to the civil conflict:- Maintained market share in the face of aggressive competition investment- Grew revenue 5% and sustained ARPUAmid the difficulty we were recognized by the South Sudan Chamber of Commerce as:Winner of the Best Telecom Company 2014;Most Innovative Campaign 2014;Best Internet Provider 2014; and received Recognition for our contribution to CSR

South Sudan

After completing my tenure with Sudatel, I returned to my Telecom roots in Zain - directing the Commercial operations in South Sudan- Grew subs base from 668k to 812k maintaining ARPU- Increased market share 5% points- Reduced churn from 21% to 6%

South Sudan

Deployed by Sudatel Group, I was tasked to direct the separation of the Sudani Business in South Sudan from the company in Republic of Sudan, as an independent stand-alone companyReporting directly to the Executive President of Sudatel, negotiating a complicated and challenging environment delivered full independent cut-over by December 2011

Returning to Vietnam for a 6 month time-out from Telecoms, Central Vietnam delivered 41% volume growth, recorded as the best performing Region in North Division of CCSABCO, and achieved a 5% increased market share

Bahrain

Designed and directed the implementation of a sustainable Route To Market model for Zain's African Operations, which resulted in accelerated Sales Revenue growth and Acquisition.This also gave me the privilege to Coach and Mentor several up-and-coming African Talent - whose careers I am actively tracking to witness their growth and achievements

BevServ (subsidiary of Sabco) was approached by Celtel Nigeria to assist with resolving a significant challenge in their distribution. BevServ deployed me to Nigeria in 2007, during which time I designed and implemented a successful Route To Market Solution for Celtel Nigeria (later Zain). The RTM solution made a significant contribution to the 75% Revenue Growth recorded by Celtel Nigeria in 2007, and subsequently Zain Group Africa appointed me to lead the Design and Implementation of a sustainable Route To Market Model for their African Operations

Receiving an assignment from Bottlers Nepal (Sabco Operation), I relocated to Kathmandu Q2 of 2006. During a period which became known as a very turbulent time in Nepal's history, working closely with the Country Management Team, I designed and implemented Performance Management Routines which resulted in the Route to Market Model (MDC's) turning from declining non-profitable businesses to being professionally managed and profitable.

As part of a Sabco team seconded from African Markets, from July to September 2004 I participated in a project in Ho Chi Minh City, Vietnam. Our objective was to implement a sustainable MDC Model (Manual Distribution Center) for Coca-Cola Bottlers Vietnam (CCBVL), with the aim of National Roll OutUpon completion of the MDC Project in HCM City, CCBVL gave me the opportunity to venture into General Management by giving me a permanent assignment in Danang - covering 10 Central Provinces of Vietnam . In this role I had overall responsibility for Regional targets on Volume, Profit & Market Share, as well as the development of the Regional Management team (Sales & Distribution, HR, Production, Marketing, Finance), while focusing on the expanded roll out of the MDC ModelIt was my privilege to be part of the foundation of Sabco in Vietnam - using the opportunity to accelerate my own development

The advent of Alternative Beverages (Non-Carbonated Soft Drinks) driven by Health and Wellness awareness, gave me the opportunity to take the lead of the newly launched Alternative Beverages Portfolio in the Northern Region of South Africa.

After the accelerated implementation of the RRD Model, I was given responsibility for overall soft drinks portfolio in the Emerging Rural Market of Polokwane, Northern Region. My results were awarded with expansion of my responsibilities to include the Developed Market in Polokwane coverage area

Expanded the roll out of the RRD (Remote Rural Distribution) model in Northern Region, and received a Best Practise Recognition for RRD Management

Having resolved a distribution issue in a specific very challenging Northern area, I was given the opportunity to try my hand at identifying gaps in Coca-Cola Distribution network across the Northern Region - with the aim of increasing numeric distribution and design a sustainable Rural Route To Market Model. This resulted in the design of the RRD Model for Coca-Cola Sabco (RRD = Remote Rural Distribution)

Pre-selling Coca-Cola products in rural areas of South Africa's far Northern Region, using the opportunity to find a distribution solution for a very challenging area