Robb Henshaw Email and Phone Number
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I'm a startup guy at heart (with a habit of getting acquired by big brands), and I've spent my career making sure Marketing & Communications work hand-in-hand to drive clear, measurable outcomes in terms of generating awareness, pipeline, and attributable revenue. Prior to joining Google, I was the Co-Founder & CMO at Cameyo, the pioneer in Virtual App Delivery that enables organizations to access any app on any device while eliminating the need for virtual desktops. We grew Cameyo from zero to adoption by hundreds of enterprises, including multiple Fortune 500s. We partnered with Google to help unlock the ability for enterprises to adopt ChromeOS devices while still maintaining access to all of their legacy Windows apps, and in May of 2024, Google acquired Cameyo and we joined the ChromeOS team. Previously I was the Head of Global Communications for the IoT business unit at Cisco, which I joined when Cisco acquired my previous company - Jasper, the global Internet of Things (IoT) platform leader - for $1.4B. At Jasper I was the VP of Communications and I drove the comms strategy that established Jasper as the worldwide leader in IoT platforms, in preparation for our planned IPO (though we were acquired prior to IPO).I've had the pleasure of building many other emerging brands. I've served as CMO, VP, or Director of Marketing for startups that established market leadership and were then acquired (by Google, Cisco, Symantec, McAfee, F5, J2 Global and BCD Travel), and have also served as VP of Marketing for a public company (Proxim Wireless).I love connecting people, so drop me a line or connect with me here and let me know how I can help.Specialties: messaging, marketing, content marketing, product marketing, marketing automation, media relations, analyst relations, strategic messaging, company/product positioning, competitive analysis, thought leadership, lead generation, lead nurturing, public relations, SEO, demand generation, category creation
- Website:
- goo.gle/3DLEokh
- Employees:
- 315106
- Company phone:
- 916.253.7820
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Acquired Co-Founder; Now Product Marketing And Gtm Enablement Lead For Virtualization SolutionsGoogleCalifornia, United States
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Marketing, ChromeosGoogle May 2024 - PresentMountain View, Ca, Us
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Founder & PresidentDigital Workspace Ecosystem Alliance Apr 2021 - PresentGlobal, UsThe Digital Workspace Ecosystem Alliance (DWEA) is a 501(c)(6) not-for-profit organization dedicated to market education and helping organizations enable secure productivity for all of their people – including remote, in-office, and hybrid workers. Together we are committed to providing the vendor-neutral education and resources needed to empower organizations of all sizes to develop the Digital Workspace strategy that makes sense for their business. -
Co-Founder & Cmo (Acquired By Google)Cameyo Nov 2018 - Jun 2024Cary, North Carolina, UsCameyo (acquired by Google in May 2024) is the Virtual App Delivery (VAD) platform that enables people to use any application on any device. By enabling organizations to provide their people with access to the business-critical apps they need to stay productive from anywhere, Cameyo helps make remote & hybrid work, work. Hundreds of enterprises and organizations of all sizes utilize Cameyo’s Virtual App Delivery (VAD) solution to deliver applications to hundreds of thousands of users worldwide. -
Chief Marketing OfficerReserve Nov 2018 - Nov 2019Remote, UsReserve is a stablecoin project focused on providing a stable digital currency for the world's most hyper-inflationary economies. As the company's first CMO I helped develop and execute the brand strategy & launch and oversaw all global marketing & communications. Key to this role was the education of the market on the need for stablecoins, their strategic value in the economic ecosystem, and the establishment of Reserve as a key thought leader on the topic. -
Director Of Communications, Iot Business UnitCisco Nov 2014 - Nov 2018San Jose, Ca, UsI ran global communications & social marketing - including PR, AR, corporate communications, social media, and events - for the IoT business unit of Cisco (which I joined through Cisco's $1.4B acquisition of Jasper in March 2016). -
Vp Of Communications (Acquired By Cisco)Jasper (Acquired By Cisco) Nov 2014 - Mar 2016Managed global communications for Jasper, the Internet of Things (IoT) management platform. This included managing all public relations, analyst relations, messaging & positioning, content marketing, social marketing, and internal communications. Built out the communications team in the lead-up to and throughout the prep for our planned IPO, and then through our $1.4B acquisition by Cisco (which happened prior to the IPO). Joined Cisco as part of the acquisition and ran global comms for Cisco's IoT business unit.
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Vp Of Marketing & CommunicationsInpowered Nov 2013 - Nov 2014San Francisco, California, UsAt inPowered, we enabled marketers to discover and promote the top expert opinions about their brands. The platform found all the great articles and opinions that the most credible experts were writing about companies and their products, then enabled brands to promote those expert opinions to inform and inspire potential customers to action. I was the global head of communications, responsible for strategic messaging, PR & AR, social media, influencer marketing, and events. -
Vp Of Marketing & CommunicationsGetgoing, Inc (Acquired By Bcd Travel) Jan 2013 - Nov 2013GetGoing was a startup focused on making travel easier and more affordable for everyone, which was then acquired by BCD Travel. We introduced a unique "Pick Two, Get One" system to help save flexible leisure travelers up to 40 percent off their flights while helping airlines sell distressed inventory (while still protecting their yield). We also introduced our FlightFinder technology, which helped find affordable trips for people based on the travel experience they were interested in. I ran our global communications and was responsible for strategic messaging/positioning, PR & AR, influencer relations, and acted as a primary company spokesperson. I secured strategic media coverage in USA Today, New York Times, NPR, TIME Magazine, ABC News, NBC News, FOX News, TechCrunch, Mashable, VentureBeat, and hundreds of other publications worldwide.
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Director Of Corporate CommunicationsSugarsync (Acquired By Ziff Davis) Jan 2011 - Jan 2013We established SugarSync as one of the top 3 cloud sync and file sharing services, leading to its acquisition by J2 Global. I oversaw SugarSync's global brand management and strategic positioning, including acting as the company's primary spokesperson and managing public relations, social media, and events. Drove consistent quarter-over-quarter increase in press coverage, social media following & engagement, and head-to-head product review wins for 2 years, leading to consistent growth in site traffic and exponential growth in app downloads (from 500K to 27M in 2 years) and paid subscribers.
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Vp Of Marketing & CommunicationsProxim Wireless May 2008 - Jan 2011San Jose, California, UsManaged all global communications (including PR and AR), channel marketing, and product marketing for Proxim Wireless, a leading provider of end-to-end broadband wireless solutions (from WLANs/Wi-Fi Mesh, to WiMAX, to Point-to-Point backhaul technologies).I served as the primary media/analyst spokesperson for the company, both in North America and internationally. Over 3 years, we increased media coverage by 18x (1800 percent), with consistent quarter-over-quarter increases. Our channel marketing efforts helped triple revenue from the channel. And our SEO and growth marketing strategies increased site traffic by 10x (1000 percent) and incoming sales leads by 8x (800 percent). -
Account SupervisorHorn Group, Inc. Apr 2007 - May 2008San Francisco, Ca, UsManaged PR initiatives for Motorola's Good Technology Group, Vontu (acquired by Symantec), and Riverbed Technology (NASDAQ: RVBD). -
AssociateBurson-Marsteller Apr 2006 - Apr 2007New York, Ny, UsLed media/PR initiatives for three divisions of Hewlett-Packard (HP) -- HP BladeSystems, ProCurve Networking by HP and HP Software (formerly HP OpenView). Most recently, applied my media relations expertise and messaging/strategy development to ProCurve (the world's second largest enterprise networking vendor) and HP Software (the world's sixth largest software company after the acquisition/integration of Mercury Interactive). -
Account ExecutiveEngage Pr Aug 2002 - Apr 2006Pleasanton, California, UsLed PR initiatives for emerging tech startups such as: Airespace (acquired by Cisco), Reconnex (acquired by McAfee), Swan Labs (acquired by F5), Network Chemistry (acquired by Aruba Networks), MetroFi, Strix Systems, Divitas Networks, Network Chemistry, Inkra Networks, Infoblox, Vernier Networks, and Megisto Systems. -
Media/Analyst Relations CoordinatorPeoplesoft, Inc. May 2001 - Sep 2002Pleasanton, Ca, UsHelped organize and coordinate PeopleSoft's media and analyst conferences throughout the country.
Robb Henshaw Education Details
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Biola UniversityJournalism/Pr
Frequently Asked Questions about Robb Henshaw
What company does Robb Henshaw work for?
Robb Henshaw works for Google
What is Robb Henshaw's role at the current company?
Robb Henshaw's current role is Acquired Co-Founder; now Product Marketing and GTM Enablement Lead for Virtualization Solutions.
What is Robb Henshaw's email address?
Robb Henshaw's email address is ro****@****per.com
What is Robb Henshaw's direct phone number?
Robb Henshaw's direct phone number is +165081*****
What schools did Robb Henshaw attend?
Robb Henshaw attended Biola University.
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