Virayo is a trusted search marketing partner for high-growth B2B SaaS companies. We use a proven 5-step system that combines organic search, paid campaigns (Google, Bing and LinkedIn) and conversion optimization to drive more qualified traffic, trials, demos and MRR for our clients. Virayo's SaaS client portfolio spans multiple continents, including brands such as Truckstop.com, Ziflow, SnapApp (acquired), Placester, JitBit, Spotio, Brandfolder, LexShares, Cedreo and dozens of other brands. 𝐒𝐨𝐦𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐫𝐞𝐜𝐞𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:• SEO strategy helped a B2B SaaS marketing company increase organic traffic 162% year-over-year (from 93,868 to 246,192).• PPC campaign helped a healthcare SaaS company generate over $1.1M in sales pipeline, and close out almost $500,000 in new revenue at a 2.5:1 ROI. • SEO strategy increased a SaaS company's organic traffic by 100% in 4 months and took it from 130 to over 220 new monthly trial sign ups.• SEO strategy took a SaaS sales platform from ~6,500 organic visits/mo to over 60,000 organic visits/mo in less than a year.•SEO and paid search campaigns helped a SaaS client in the finance industry increase monthly qualified inbound leads by 50%.

I founded robbierichards.com in 2014. I was already running SEO campaigns for clients, but wanted to build a platform to test and share what I learned via in-depth SEO case studies and tutorials. The site has since grown into a popular resource for intermediate to advanced SEOs. My content is read by over 30,000 people every month, and has been featured on publications such as Forbes, Search Engine Land, Search Engine Journal, Moz, SEMrush, Ahrefs, WordStream and more. Over 30,000 people have subscribed to the blog's email list over the past few years. In 2018, I launched The SEO Playbook (TSP) training program. The course teaches step-by-step processes to scale organic traffic and conversions across any website. TSP currently has over 600 students from companies and agencies such as TrustRadius, Core dna, Big Leap, and Sleeknote. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐨𝐭𝐡𝐞𝐫𝐬 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐬𝐚𝐲 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 𝐛𝐥𝐨𝐠 𝐚𝐧𝐝 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠:"After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!" - 𝐎𝐥𝐠𝐚 𝐑𝐞𝐳𝐧𝐢𝐤𝐨𝐯𝐚, 𝐒𝐄𝐎 𝐋𝐞𝐚𝐝 𝐚𝐭 𝐖𝐞𝐝𝐝𝐢𝐧𝐠 𝐅𝐨𝐫𝐰𝐚𝐫𝐝 "I've been following Robbie's work for over 4 years and every piece of content he produces is always packed with tons of value. Robbie is a marketing practitioner who runs his own agency. He knows his stuff really well, and, most importantly, he's great at teaching it!" - 𝐓𝐢𝐦 𝐒𝐨𝐮𝐥𝐨, 𝐂𝐌𝐎 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 𝐚𝐭 𝐀𝐡𝐫𝐞𝐟𝐬

- Experience using eCRM tools to execute the loyalty rewards program of a large national company.- Experience using online management systems to facilitate project management and team communications.- Managed online social properties for a number of large national companies.- Experience editing HTML code to execute email campaigns.- Generated reports for social media analytics and email testing and segmentation results for clients.- Proficient at using various social media monitoring and analytics tools to collect research used to generate digital marketing strategies.- Experience using data visualization tools to generate dashboards for various reporting metrics.- Experience building, implementing and reporting on surveys included in eCRM email communications.

- Experience using social media monitoring tools such as SM2 and Radian 6 to create profile insights that generated actionable results for two large national businesses.- Delivered a formal presentation using research and strategic insights gathered from the Radian 6 social media monitoring platform to guide corporate marketing strategy.- Ability to formulate social media insights and develop actionable reports and presentations using a variety of monitoring and analytics platforms.- Experience administering and monitoring community management projects for two national businesses.- Conducted research that aided in the development of a social media metrics best practices document for an international company.- Created an employee social media starter guide that educated employees on how to use Twitter and blogs as a form of social engagement.- Experience using Excel to create simplified data representations for social media reports. - Utilized various social media monitoring tools such Radian 6 and SM2 to conduct competitor analysis. - Experienced using analytics tools such as SocialMention, Compete, Twitalyzer and Google Analytics.- Experience hosting and participating in conferences using ReadyTalk software. - Experience formulating social media optimization strategies.

- Assisted in the development and design of fundraising and promotional marketing strategies.- Developed weekly schedules and itinerary for team practices and tournament travel.- Experience analyzing and tabulating team travel and equipment expenses.

- Assisted the development of brochures and online flash banner advertisements for three local businesses.- Generated unique, creative ideas for promotional campaigns for GRG solar energy company- Formulated marketing and promotional campaigns for Japanese Food Company.- Experience monitoring market trends, performing competitive analysis and identifying market opportunities and threats.- Worked and collaborated with a team of graphics designers, marketing managers, and marketing directors on client marketing campaigns. - Developed marketing communications plans that increased brand awareness for two local businesses.- Submitted a business and market analysis report to the Australian government that aided a local company in gaining product distribution in the United States pet industry.- Developed artwork briefs for promotional magazine placements for a local food company.