Having spent the the first 30 years of my career in financial sales and sales management, I then decided to use my experience to develop my own retail company in the corporate gift industry. Being responsible for all aspects of the business, from developing a company from scratch, dealing with import/export rules, accounting, VAT, procurement, production and through to sales, gave me a great experience in business development. I sold this business after 15 years and concentrated on client management and business development. Working for P4 has really given me the opportunity to expand these skills working with all areas of industry, both in the public and private sector. I am now skilled in email marketing, web interrogation for sales opportunity development and sales lead generation.