Robbie is a sales and operations leader with over 23 years of experience in selling and scaling companies. As the first employee at Launchcode, I built and scaled the sales and marketing organization, driving 20-30% year-over-year revenue and customer growth. I led the development of new product offerings and sales channels, with partner sales contributing to 30% of annual revenue. Additionally, I managed business operations, expanded Latin American teams, and implemented scalable processes, including a client success model while supporting enterprise client acquisition at our sister company, Patronscan. My efforts have consistently driven revenue growth, operational efficiency, and successful project delivery.
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Vp Of GrowthBlackbook.AiCalgary, Ab, Ca -
PartnerLaunchcode Jan 2021 - PresentCalgary, Alberta, Canada -
Chief Revenue Officer (Cro)Launchcode Jan 2018 - PresentCalgary, Canada AreaGrowth (Sales & Marketing):- Joined as first employee to build and scale the sales & marketing organization from the ground up, developing GTM & ABM strategy, achieving 20-30% YoY revenue and customer growth.- Developed and launched new product offerings and revenue streams, increasing our prospect pipeline and driving increase client lifetime value (LTV) and account expansion.- Developed multiple sales channels, including a partner sales channel contributing to 30% of annual revenues. - Developed and implemented Revenue Operations with key success metrics, enabling accurate revenue forecasting and driving consistent goal/quota achievement. - Developed and implemented scalable sales processes to support growth, successfully selling into B2B sectors including energy, fintech, healthcare, and retail.- Developed and implemented sales enablement team and methodologies which encouraged and supported multi-level selling Operations & Management: - Created and managed business operations, overseeing development, design, product ownership, project management, and QA.- Maintained P&L and balance sheet for operational management.- Developed and expanded Latin American operations team and onboarded nearshore development teams.- Developed processes, team structure and key metrics to enable scalability for business growth.- Developed and executed delivery team to support and scale multiple different service offerings within the business.- Developed a client success model with SLA metrics with supporting processes and system implementation.- Developed and implemented a partner strategy for the delivery system to augment the in house team. -
Vp Of SalesPatronscan Apr 2024 - PresentCalgary, Alberta, CanadaGrowth (Sales & Marketing):- Responsible for enhancing go to market strategies including ABM, lead generation and growth marketing initiative.- Responsible for creation of partner sales channel. - Developed and assisted in closing strategic enterprise clientele.- Responsible for creation and support of enterprise client success & support model. -
Senior Business Development ManagerRicoh Canada Inc. Oct 2009 - Dec 2017Calgary, Alberta, CanadaI help clients improve the way their organization operates, collaborates and shares information. From core infrastructure to tools people use, the way you and your clients communicate to capture and manage information. This is accomplished by providing today’s changing workforce with the right information, at the right time, in the right form, no matter where they are. - Managed strategic accounts across North America.- Achieved Presidents Club 7 out of 9 years, consistently meeting and exceeding plan on multi-million dollar quotas.- Named Account Representative of the Year after the first year.- Assisted go to market efforts through strategic client onboarding.- Development of new opportunities within target accounts through solution based selling approach.- Developed as a leader in the team coaching new team members.- Sold multiple product offerings to strategic clients including software, hardware and services. -
Senior Communications ConsultantTac Mobility Aug 2002 - Sep 2009
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Channel CareTelus Mobility Sep 1998 - Jul 2002
Robbie Butchart Education Details
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Business/Commerce, General
Frequently Asked Questions about Robbie Butchart
What company does Robbie Butchart work for?
Robbie Butchart works for Blackbook.ai
What is Robbie Butchart's role at the current company?
Robbie Butchart's current role is VP of Growth.
What schools did Robbie Butchart attend?
Robbie Butchart attended Southern Alberta Institute Of Technology.
Who are Robbie Butchart's colleagues?
Robbie Butchart's colleagues are Línoly Flores Serrano, Jade-Bianca Thomas, Xavier Malt, Ritz Caba, Keaton Dines, Joel Mark Cabreros, James Payne.
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