Robbie Collins Email & Phone Number

Accomplished leader with an extensive background in marketing, sales, operations, and customer relationship management. Demonstrated track record of developing strategies based on business objectives, executing programs and events that deliver measurable business results. Proven ability to maximize investments through integration, efficiency and consistency. Effective communication and influencing skills, with focus on building a culture of cross-functional teamwork and accountability.AREAS OF IMPACT• Strategic Planning• Program and Project Management• Experiential Marketing • Leadership & Performance Management • Operations & Efficiency Improvement• Financial Measurement & EvaluationHIGHLIGHTS• Spearheaded the planning and execution of channel marketing programs and launch events, ensuring that strategies were aligned with the brand, corporate objectives, and programs – resulted in improved program ROO/ROI.• Developed and led global event marketing council to ensure alignment of over 250 events to business priorities and govern investments and participation which resulted in a 26% reduction in overall spending and improved ROI.• Led cross-functional team in the design and implementation of 60 pre-launch events to foster advocacy, build brand awareness, and positively influence recommendation rates of iconic wireless devices among OEMs.• Directed supplier strategy plan in collaboration with global procurement to maximize agency performance and mitigate risks, which led to $2M in cost savings.• Aligned existing and developed new global processes to gain consistency, maximize effectiveness, and eliminate redundancy across all regions, yielding a 40% savings in operational costs.

Listed skills include Go To Market Strategy, Management, Marketing, Marketing Communications, and 20 others.

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  Texas Woman'S University