Robbie Lockie
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Robbie Lockie Email & Phone Number

Impact Media Director & CEO of The Freedom Food Alliance šŸ”¹ Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.šŸ”¹ Generative Ai Expert šŸ”¹ Cofounder of Plant Based News at The Freedom Food Alliance
Location: London, England, United Kingdom 19 work roles
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Impact Media Director & CEO of The Freedom Food Alliance šŸ”¹ Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.šŸ”¹ Generative Ai Expert šŸ”¹ Cofounder of Plant Based News
Location
London, England, United Kingdom

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Robbie Lockie is listed as Impact Media Director & CEO of The Freedom Food Alliance šŸ”¹ Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.šŸ”¹ Generative Ai Expert šŸ”¹ Cofounder of Plant Based News at The Freedom Food Alliance, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Robbie Lockie.

Robbie Lockie previously worked as CEO & Founder at The Freedom Food Alliance and Director of Technology at Generation Vegan.

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The Freedom Food Alliance

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About Robbie Lockie

Robbie Lockie, originally from Zimbabwe, is a visionary entrepreneur, digital media expert, and a driving force in the global vegan movement. As the Founder and CEO of The Freedom Food Alliance, Robbie spearheads initiatives to combat misinformation in the food system. Through the Alliance’s flagship platform, foodfacts.org, the volunteer-led team empowers consumers with fact-checked insights on nutrition, environmental sustainability, and ethics, countering deceptive narratives in both social and mainstream media.Robbie is also widely recognized as the co-founder of Plant Based News (PBN), one of the most influential platforms for plant-based and sustainable living. Since its inception in 2017, PBN has built a community of nearly 4 million followers across social platforms and achieved a staggering monthly reach of 85 million people. Motivated by personal health challenges and an awakening to the injustices of factory farming, Robbie’s journey to veganism became the catalyst for their advocacy, sparking a lifelong mission to promote conscious, sustainable living.In addition to their leadership roles, Robbie founded World Plant Milk Day yearlyĀ on August 22nd and has also collaborated with organizations like Viva! to produce impactful campaigns and documentaries. Their work amplifies the interconnected benefits of plant-based living—improving human health, protecting the environment, and reducing animal suffering.Robbie frequently shares insights as a speaker at global events, contributes to thought leadership platforms like Sentient Media, and hosted over 100 episodes of the Plant Based News Podcast, with some of the biggest names in the vegan community, such as luminaries like Jane Goodall, actors Paul Wesley (Vampire Diaries, Star Trek Discovery), Tabitha Brown, Alicia Silverstone and Singer Song WriterĀ Jessie J to name a few, the podcast aims to inspire individuals to take informed action for a better future. With deep expertise in digital campaigning, Robbie’s career reflects an unyielding commitment to reshaping public narratives around food, fostering systemic change, and empowering people to make ethical choices for themselves and the planet.

Listed skills include Art Direction, Web Design, User Interface Design, Digital Media, and 21 others.

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The Freedom Food Alliance
The Freedom Food Alliance
Impact Media Director & CEO of The Freedom Food Alliance šŸ”¹ Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.šŸ”¹ Generative Ai Expert šŸ”¹ Cofounder of Plant Based News
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19 roles · 23 years

Robbie Lockie work experience

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Ceo & Founder

Current

London

As the CEO and Founder of The Freedom Food Alliance, I define and drive the organization’s mission to transform the way people understand and interact with food systems. My role encompasses high-level strategy, partnership building, and advocacy, with a focus on making transparency a non-negotiable standard within the industry. From overseeing campaigns that debunk food myths to developing innovative tech solutions for information transparency, I am responsible for aligning our goals with impactful actions, reaching broad audiences, and fostering trust and accountability across the food ecosystem.

Oct 2023 - Present

Director Of Technology

Current

London

As the Director of Technology, I am responsible for developing and executing a tech strategy that drives real change. This role calls for me to use my expertise to design, manage, and optimize digital platforms that support public understanding, transparency, and engagement with food systems. I work closely with our teams and partners to ensure our digital outreach is both effective and impactful, helping people connect with the benefits of a plant-based lifestyle on a deeper level.

Nov 2024 - Present

Co-Founder & Board Member

Current

London

I am the co-founder and co director of Plant Based News, an award winning conscious living and plant-based, vegan news platform which reaches over 60 million people every month.It’s not uncommon for people who learn about plant-based living and veganism to ask, ā€œWhy have I never heard of any of this before?ā€ It’s because they’ve been conditioned to believe the conventional narrative: Meat, dairy and eggs are a necessary part of the diet. Indeed, the stories we have been told for decades by the meat, dairy and egg industries are often false. As a result, many of the practices we have been habituated into by our cultures are unnecessary. The status-quo attitudes pervade our society and perpetuate animal exploitation. This also undermines the health of our planet and its people. The mainstream media rarely address these issues and when they do it seems to follow an agenda that is to confuse or distract. But there is hope. The animal agricultural industries and mainstream media no longer control the messages. As a result, veganism is breaking growth and sales records around the world. More people—everywhere—are becoming vegan. This is reflected in burgeoning industries in all sectors including food, fashion, medicine and climate change technologies.Veganism is no longer on the fringes but influencing big business to change lanes to follow this strong trending movement. Plant Based News wants to document the movement reporting on the development of it and the conflict it poses to stakeholders unwilling to adjust to its building momentum. There is a growing audience that want to be informed and educated which will attract businesses wanting to gain their attention.

Jan 2016 - Present

Co-Owner

Current

I'm proud to be a new co-owner at Positive News, the world's first positive newspaper. I joined as part of the innovative #OwnTheMedia campaign, after investing in community shares. If successful, we will become the world's first global media cooperative financed by crowdfunding.

Jun 2015 - Present

Strategic Advisor & Media Ambassador

Current

London

The Plant Based Treaty is a landmark international treaty and the first of its kind to put food systems at the heart of combating the climate crisis, I will be supporting the organisation as a strategic media advisor

Nov 2022 - Present

Editor & Founder

People Of London

London

People of London is an ongoing community project I am running with my partner. We are producing short films and interviews about exceptional people who live in London.

Jan 2014 - Jan 2017

Creative Director

La Verita Studios

London

I am responsible for overseeing projects, mentoring junior designers and project managing client projects. New business development is part of my role.Clients include: Donal Skehan, Getty Images, Move your Money, LOVE146, European Youth Forum, European Movement International, Little Angel Theatre.

Nov 2011 - Jan 2017

Digital Creative Director

London, United Kingdom

Working as Digital Creative Director, working with the sales team to delivery creative concepts and digital strategy in the areas of UX and interface design.Key focus:- Improving process (Project Management & Time tracking) within the teams- Enhancing collaboration between teams- Developing pitch design techniques and processes- Overseeing digital output for the central team- Digital Brand development, User Experience Consultations and web site UI. Client work has included: Google Android, AXA Global Health Protect, BMW UK Mobile web design, Walkers, Subway, OneFamily Foundation, KPMG, 3M and RIAS Insurance.

Jan 2015 - Dec 2015

Senior Digital Designer [Contract]

London, United Kingdom

- Information Architecture.- Brand development, web site UI.- User Experience development.- Working directly with the heads of department to develop new information products- Working with developers to translate concepts in to complex product tools for BNEF clients.

Nov 2012 - Nov 2014

Creative Director

East London

Creative Director and New Business overseeing most projects in the business. Achievements and clients include: * New Business Sales of £51 000 in first 4 months* Donal Skehan - Celebrity TV Chef - http://www.donalskehan.com (Design, Art Direction)* Stuart O'Keeffe - Celebrity TV Chef - http://stuartokeeffe.com/ (Art Direction)* Susan Caplan - http://www.susancaplan.co.uk/ (Design, Art Direction)* European Youth Forum - An entire campaign for the European Parliment event in Brussels. T-shirts, Badges, Video and Animations. (Design, Art Direction, Production)* Getty Images * Barradoro International * Open Technology UK - http://www.opentechnologyuk.com/ (Design, Art Direction)* Corporate Edge - Corporate Brand communictions - Clients (EDF, SHELL)* Purcell Millor Tritton - http://www.purcellmillertritton.com/ (Popup and model making)* Getty Images sub Brand - Double By Getty - http://www.doublebygettyimages.comPersonal, Charity and Social Enterprise Work and involvement in this period:* Global Change Makers (British Council) - http://www.global-changemakers.net/* Love146 - http://love146.org/ Fund raising, Posters, Websites, Branding, Flyers, PR, Social Media* SGI Buddhist Lay Organisation Promoting Peace and Education - http://www.sgi.org/ - Social Media, Advocate.

Jun 2010 - Nov 2011

Art Director

London, United Kingdom

Role• Web content and design for global PR and marketing.• Campaign development for Jupiter Images, Photos.com, Thinkstock Photos and Getty Images • Internal client presentations• Site Design, Flash Animation, Banners• Mentoring Junior DesignersAchievements: • Developing and creating a poster campaign for Cannes Young Lions Advertising Festival 2010• Working on the Launch of www.thinkstockphotos.com• Developing global banner campaigns for Jupiter Images & Thinkstock Photos• Developing and deploying emails for all major awards ceremonies; Oscars, Grammies etc

Nov 2009 - Jun 2010

Lead Digital Designer

London, United Kingdom

Working as lead designer on www.jamieoliver.comCampaigns and graphic developments.Helping to build the brand Jme online.Developing Recipease Online.Improving Jamie Oliver's social networking exposure.

Oct 2008 - Nov 2009

Senior Interactive Designer

Bd-Ntwk

BD is a specialist promotion agency, with high profile clients such as Cocacola, CCE, InBev, Peugeot, Nintendo ...I work as a senior interactive designer, reporting to an art director and creative head of BD-Digital.Clients include; Coca-cola, Nintendo, InBev

Jun 2008 - Sep 2008

Senior Creative

Twentysix London

London, United Kingdom

twentysix London is a full service digital agency.Clients include; The Royal Navy and Marines, Waitrose, RBS, The Post Office, Abercrombie and Kent, Travelodge, Haven Holidays, Shell International

Jan 2007 - Jun 2008

Senior Creative & Conceptual Designer

Twentysix London

London, United Kingdom

Senior Designer working as part of an award wining digital team.

Jan 2007 - Jun 2008

Freelance Interactive Designer

Sector Light

London, United Kingdom

Role• Corporate design and branding• Building Flash based websites• Building CSS based sites• Creating interactive Flash presentations for St George PLC• Working with international property developers such as Tishman Spyeres (Chrysler Building, New York)ō€‚ƒ Visual Design, creating web comps for client sites, developing visual concepts with the Art Directorō€‚ƒ Consulting on SEO and PPC

Dec 2006 - Jan 2007

Senior Designer

Achievements:• Working with clients such as Glaxo-Smith Klein, Bayer, ROXAR, Speedel, Nikon for web based marketing, web design, Micro Sites, Flash Banners, Corporate Branding.• Design and development as well as search engine optimization consultation

Jun 2005 - Nov 2006

Senior Web Designer And Seo

Blue Chilli Internet

Achievements:• Developed marketing and websites for Pride London 2004 – London Mardi Gras Celebrations. 2004.• Developed advanced code to enhance search engine listings.Role:ō€‚ƒ Developing new strategies for Search engine marketingō€‚ƒ Web designer and usabilityō€‚ƒ Graphic designer – Logo and print design development, direct marketingō€‚ƒ Client facing

Sep 2003 - Jun 2005

Search Engine Optimser

Greenlight

Web Designer and Junior Search Engine Optimiser

2004 - 2005 ~1 yr
FAQ

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What company does Robbie Lockie work for?

Robbie Lockie works for The Freedom Food Alliance.

What is Robbie Lockie's role at The Freedom Food Alliance?

Robbie Lockie is listed as Impact Media Director & CEO of The Freedom Food Alliance šŸ”¹ Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.šŸ”¹ Generative Ai Expert šŸ”¹ Cofounder of Plant Based News at The Freedom Food Alliance.

Where is Robbie Lockie based?

Robbie Lockie is based in London, England, United Kingdom while working with The Freedom Food Alliance.

What companies has Robbie Lockie worked for?

Robbie Lockie has worked for The Freedom Food Alliance, Generation Vegan, Plant Based News, Positive News, and Plant Based Treaty.

How can I contact Robbie Lockie?

You can use AeroLeads to view verified contact signals for Robbie Lockie at The Freedom Food Alliance, including work email, phone, and LinkedIn data when available.

What skills is Robbie Lockie known for?

Robbie Lockie is listed with skills including Art Direction, Web Design, User Interface Design, Digital Media, Graphic Design, Logo Design, Digital Strategy, and Creative Direction.

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