Robbie Lockie, originally from Zimbabwe, is a visionary entrepreneur, digital media expert, and a driving force in the global vegan movement. As the Founder and CEO of The Freedom Food Alliance, Robbie spearheads initiatives to combat misinformation in the food system. Through the Allianceās flagship platform, foodfacts.org, the volunteer-led team empowers consumers with fact-checked insights on nutrition, environmental sustainability, and ethics, countering deceptive narratives in both social and mainstream media.Robbie is also widely recognized as the co-founder of Plant Based News (PBN), one of the most influential platforms for plant-based and sustainable living. Since its inception in 2017, PBN has built a community of nearly 4 million followers across social platforms and achieved a staggering monthly reach of 85 million people. Motivated by personal health challenges and an awakening to the injustices of factory farming, Robbieās journey to veganism became the catalyst for their advocacy, sparking a lifelong mission to promote conscious, sustainable living.In addition to their leadership roles, Robbie founded World Plant Milk Day yearlyĀ on August 22nd and has also collaborated with organizations like Viva! to produce impactful campaigns and documentaries. Their work amplifies the interconnected benefits of plant-based livingāimproving human health, protecting the environment, and reducing animal suffering.Robbie frequently shares insights as a speaker at global events, contributes to thought leadership platforms like Sentient Media, and hosted over 100 episodes of the Plant Based News Podcast, with some of the biggest names in the vegan community, such as luminaries like Jane Goodall, actors Paul Wesley (Vampire Diaries, Star Trek Discovery), Tabitha Brown, Alicia Silverstone and Singer Song WriterĀ Jessie J to name a few, the podcast aims to inspire individuals to take informed action for a better future. With deep expertise in digital campaigning, Robbieās career reflects an unyielding commitment to reshaping public narratives around food, fostering systemic change, and empowering people to make ethical choices for themselves and the planet.
Listed skills include Art Direction, Web Design, User Interface Design, Digital Media, and 21 others.