• Owner and Operator of Baja Infused Food Truck in Tampa, Florida.• Developed and executed a unique menu blending traditional Baja California flavors with innovative twists.• Managed daily operations, including inventory, staffing, and customer service.• Ensured high-quality ingredients and exceptional customer service, leading to a loyal customer base.• Collaborated with my son and daughter to create a family-friendly and inviting atmosphere.• Specialized in diverse offerings, from fresh seafood tacos to vibrant vegetarian options.• Built a strong local presence, making Baja Infused a beloved community favorite.

• Lead development of custom headless website using Shopify's Hydrogen framework alongside Shopify Plus.• Spearheaded the implementation of custom 3PL integrations using ShipHero and Celigo, enabling synchronization with Shopify Plus, NetSuite and integration of multiple 3PLs worldwide.• Architected tech stack to automate business processes for multiple brands, facilitating easy integration for future brands within Solo Brands portfolio.• Developed custom Shopify Plus Apps to enhance product merchandising, promotions, conversion rates, and average order values.

• Expertly manage day-to-day operations on Amazon, Website, and eBay with revenue in excess of $35 million a year.• Manage advertising channels (Google Ads, Bing, Amazon Seller Central, and Amazon Marketing Services (DSP, and Video in Search); during the busy season, our advertising budgets exceeded $250k/month.• Migrated server to Google Cloud, managed NetSuite implementation; provided custom API integration to several 3PL’s throughout the US; expertly integrated Amazon Multi Channel Fulfillment into NetSuite.• Automated the entire order lifecycle, preventing users from having to manually enter hundreds of orders each day into their warehouse management system; worked with freight providers to ensure inventory made it from China to all our warehouses around the USA, including 20+ Amazon warehouses.

• Coordinated with other departments in the relaunching of wide range of brands to get out of the MMA industry and into a broader sports gear and apparel brand. • Planned and implemented the launch of Europe website including 2 custom API integrations to third party warehouses and launched Amazon in UK, France, Germany, and Spain.• Created and developed a centralized dedicated server by margining several websites from different servers to increase performance, speed, and efficiency.• Provided outstanding leadership and management to Amazon and eBay strategy leading to increase in revenue by 600% within 90 days.• Strategically linked Magneto and Shopify; involved in the development of international licensee program for each country with spinoff Shopify sites using the same theme and sub-domains.• Liaised with agencies such as professional athletes and reality stars to develop initiative to increase brand awareness and implement an affiliate program.• Ensured a high level of customer retention and acquisition by developing a French and Spanish version of the Europe website to make it more user-friendly.

• Involved in the development of innovative WordPress website, which was launched in two phases; a static HTML site, and then the full WordPress website.• Migrated from Microsoft Azure server to WP Engine cloud server to increase website performance to support• 40k+ visits in one day due to national TV show airing on Dr. Oz; launched Shopify website using subdomain; collaborated with the marketing team to define marketing program requirements. • Provided outstanding team leadership to outside developers in managing website redesign process and fixing problems caused by original theme developers.

• Analyzed performance of all marketing programs and campaign to identify the best opportunity for E-commerce website, EBay, Amazon (Vendor Central), Google AdWords, Referral Candy, Facebook and more.• Identified, developed and implemented intellectual property rights on EBay, Amazon, Alibaba, AliExpress and various website hosting companies.• Identified brand identity opportunities and developed creative marketing strategies to coincide with QVC airings to maximize brand awareness.• Hired and trained 2 of the top 5 Ebay power sellers as dealers and professionally managed refurbished product strategy resulting in an ongoing liquidation of refurbished inventory.

• Managed multiple brands including Gobies h2o, Bliss Lights, Neo Car Audio and more.• Expertly oversaw advertising campaigns on Google AdWords, Google Shopping, Ad Roll, Amazon.• Prepared and implemented marketing strategies and campaigns in social media for Facebook, Twitter, and YouTube.• Assisted in the integration of software systems such as Stone Edge, Fishbowl, 3PL, Six bit, Blackthorne, and Desk.com to streamline operations and decreased overhead.

• Managed and operated online retail portal specializing in major brand and third-party cell phone accessories.• Oversaw day-to-day operational activities including managing web presence, site and content, evaluating and selecting product, and managing SEO oversight activities and established e-commerce sales portal.• Coordinated daily sale fulfillment processes, exercise oversight of shipping and receiving, customer services, inventory control, product procurement, and returned/damaged good authorizations.• Managed all business processes including client relationship management, inventory control, P&L, shipping and receiving, RMA management, and purchase orders in a Stone Edge™ environment.• Organized and coordinated marketing events and promotion including community events, swap meets, flea markets and farmers markets.

• Oversaw the management two company brands: NeoCarAudio.com, a pricier, brand aware, controlled pricing and ensuring a consistently high standards of customer services and support; and icarkits.com: a low-priced third-party OEM and manufacturer’s discount website.• Created technical plans outlining the structure and integration of Google AdWords program to increase sales over 300% and site traffic over 500%.• Created and deployed alternate eBay store generating third revenue stream of over $20,000 monthly.

• E-Commerce Platform Launch: Played a pivotal role in launching Lifeproof’s inaugural website on Magento, enhancing the brand’s online presence.• Pre-Order Strategy & ERP Integration: Devised and implemented a pre-order strategy, coupled with setting up and linking an ERP system to streamline pre-order processing.• Logistics & Fulfillment Optimization: Facilitated the integration of Magento with 3PL logistics to efficiently process and dispatch orders.• Amazon Vendor Central Management: Contributed to the launch on Amazon Vendor Central, establishing brand exclusivity by restricting third-party seller access.• CRM Implementation: Aided in the deployment of a CRM system, ensuring seamless customer service operations and support.

• Five years or progressive success, promotions and responsibilities with publisher specializing in real estate brochures printing and distribution.• Initially hired as an Appointment Setter; promoted to Appointment Setter Trainer and later to Collections.• Promoted to Sales Manager provided leadership over regional sales efforts traveling throughout the U.S. recruiting, interviewing and training both front end and back end sales representatives.