Robbie Vitrano

Robbie Vitrano Email and Phone Number

Co-Founder @ Nieux Society
Boulder, CO, US
Robbie Vitrano's Location
Boulder, Colorado, United States, United States
About Robbie Vitrano

75% of a company's footprint is in its supply chain. More accurate—supply and value ecosystem. That we are ALL a part of. “Eating is an agricultural act.”Roughly 2 billion people malnourished—stuffed on unhealthy food while a billion are starved for basic nutrition.The promise of regenerative agriculture to heal the soil, support biodiversity, conserve water, sequester carbon, strengthen justice/equity/sovereignty/community, and restore balance and connection.Things that cannot be unseen. Let's get to work.I am fundamentally a designer. My hometown of New Orleans taught me how to see the world as a complex place and creative problem in which to participate ("...the flowering of creative intelligence"). Boulder has been generous, sharing its abundance of intellect, intention, consciousness, and accomplishment. I put that to work in projects like Good Spread, an organic food brand helping to eradicate severe acute malnutrition, the leading cause of death among children under 5; Trumpet, a purpose-focused brand studio; Idea Village, the world's leading place-based entrepreneurship ecosystem; I.E. Mills; a vertically integrated agriculture/food system demonstrating the social, cultural, economic, and environmental potential of heirloom grains; Tulane's Goldring Center for Culinary Medicine, linking the medical health community with food systems and nutrition; Uncanny Wellness; educating people on the benefits of water-soluble, full spectrum cbd and bridging access; and Natch, a media company using digital to level the playing field for purpose-driven natural food/product brand. Let's collaborate and use it all to inspire and implement solutions that align values, practical needs, and financial incentive to promote justice and inclusion; to do meaningful work and solve big problems. Today. The best time to plant a tree is 20 years ago. The second best time is now.

Robbie Vitrano's Current Company Details
Nieux Society

Nieux Society

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Co-Founder
Boulder, CO, US
Robbie Vitrano Work Experience Details
  • Nieux Society
    Co-Founder
    Nieux Society
    Boulder, Co, Us
  • Mad Agriculture
    Board Chair
    Mad Agriculture Jun 2022 - Present
    Boulder, Co, Us
    Mad Ag is catalyzing the regenerative revolution, supporting farmers leading the transition from conventional agriculture to regenerative practices. Our organizational ecosystem includes Mad Capital, Mad Markets, Mad Land & Business, and Mad Media.
  • Ecority
    Co-Founder/Board Member
    Ecority Nov 2022 - Present
    San Antonio, Texas, Us
    Ecority is a nonprofit established to mobilize a national network of credit unions and CDFIs to leverage the $27B Greenhouse Gas Reduction Fund and its environmental/social justice impact, with priority to low income and disadvantaged communities (as informed by the EPA and the Justice40 objectives).
  • Nieux Society
    Co-Founder
    Nieux Society May 2022 - Present
    New Orleans, Louisiana, Us
    Nieux is an experiment in utilizing #Web3 tools and platform to create projects that benefit New Orleans. The 504 founders are committed to inclusive, diverse, equitable participation with priority to the culture creators and creative economy of New Orleans.
  • Colorado Grain Chain
    Board Of Directors
    Colorado Grain Chain Jun 2021 - Present
    The Colorado Grain Chain (CGC) advocates for a sovereign, locally adapted, and environmentally responsible (emphasis on watershed stewardship, regenerative agriculture and nutritional density) Colorado heritage grain ecosystem. We engage and connect growers, artisan food makers (bakers, brewers, distillers, maltsters, brewers, chefs, enthusiasts, etc.), and industry supporters such as grocers, education, trade groups, etc. to expand the knowledge and use of locally adapted and grown grains.
  • Uncanny Wellness
    Board Member
    Uncanny Wellness Jan 2018 - Present
    Boulder, Colorado, Us
  • Innisfree
    Chief Executive Officer
    Innisfree Jan 2014 - Present
    Gb
    Innisfree is a portfolio company, housing my investments, consulting, board work, media, and real estate. The mission is to advance the practice of regenerative principles in business and society. I collaborate with innovation-based organizations such as Google, Zappos, New Orleans Culinary & Hospitality Institute, New Hope, Idea Village, TechStars, Naturally Boulder, PSFK, the Unreasonable Institute, TEDx, Inc., Uncharted, Village Capital, Defy Ventures, Future Partners, Solve Next, Boomtown, Next Accelerator, Silicon Prairie, Sustainable Brands, and the U.S. State Department. Two companies I co-founded, Naked Pizza and Trumpet, were recognized by Fast Company as “Most Innovative Companies in the World.”Especially proud of my kids, granddaughter Nora, and my 3 and 1/2 decade (and counting) marriage to my wife and partner, the artist Tricia Duffy Vitrano.
  • Idea Village
    Co-Founder
    Idea Village 2000 - Present
    Idea Village is the global prototype for place-based entrepreneurial ecosystems. Through our work, catalyzed in New Orleans' recovery following Hurricane Katrina, Idea Village has consulted in the development of place-based innovation ecosystem around the world, including Israel, Japan, New Zealand, Latvia, Greece, Ireland, Estonia, and Spain. Idea Village is partnered with organizations such as Google, GE, Coke, and Salesforce.com, universities such as Stanford and Harvard, and venture capital firms such as TPG and Steve Case's Revolution, in developing best practice for supporting entrepreneurship as an agent of economic and social transformation. I am a co-founder and active advisor and mentor.
  • Porchjam Distillation
    Chairman
    Porchjam Distillation Mar 2015 - Nov 2024
    New Orleans, La, Us
    Porchjam is the largest production distillery in New Orleans.
  • Regenerative Recovery Coalition-The Alliance Center
    Steering Committee
    Regenerative Recovery Coalition-The Alliance Center Jan 2020 - Jan 2024
  • Good Spread
    Ceo
    Good Spread Oct 2015 - Dec 2022
    Good Spread is an organic food brand and culture experiment in social connection, justice, and advocacy, designed to engage the consumer market to help eradicate Severe Acute Malnutrition (SAM, a chronic disease and leading cause of death among children under 5). It was born from a non-profit called MANA Nutrition. MANA makes a vitamin-fortified, therapeutic peanut butter (called RUTF--Ready to Use Therapeutic Food--created by Doctors Without Borders & UNICEF) that effectively cures SAM. 96% effective (improving the previous method by more than double). But only 1/3 of the RUTF needed is funded. We leveraged MANA’s supply chain (they make tons of peanut butter), vertically integrating GS to help close the funding gap for RUTF. Every product sold provides one treatment. It is the simplest way we could think of to get together with the millions of people who dig peanut butter ($1.8B sales, 92% of American pantries) and the ecosystem of grocers, distributors, etc. to save a child’s life.Good Spread continues to explore leveraged collaboration with global food companies and support the critical work of MANA to address the global epidemic of malnutrition (the obscenity of 2 Billion people obese/sick from nutritionally-poor food, and 1 billion facing starvation due to a lack of access to nutritional food).
  • Trumpet Ventures
    Ceo
    Trumpet Ventures Aug 2009 - Dec 2022
    New Orleans, Louisiana, Us
    Trumpet Ventures launches and invests in start-ups. We work at the center of the entrepreneurial ecosystem of New Orleans. Trumpet Ventures combines my work as a co-founder of entrepreneurial hub Idea Village, extensive start-up work, launch of Naked Pizza, and Trumpet's branding, marketing, customer development, and product development expertise.
  • Trumpet Ventures
    Co-Founder/Chairman
    Trumpet Ventures Aug 1997 - Dec 2022
    New Orleans, Louisiana, Us
    My work is focused on growth strategy, investment, partnership and governance of this full-service design, innovation and branding agency I co-founded in 1997. Trumpet's recognition for innovation includes being named as a "Top-10 most innovative marketing and advertising agencies in the world" by Fast Company.
  • Natchcom
    Co Founder/Investor/Board Of Directors
    Natchcom Jan 2015 - Dec 2020
    Natch is the premier digital and e-commerce media company and conference for the natural and organic food and product industry. The focus is on leveling the playing field for purpose-driven, conscious brands via mastery of digital/e-commerce, integrated into product-market fit, operations, capital, and omni-channel strategy. Our partners include Amazon, Naturally Boulder, Google, Facebook, brands, consultants, logistics companies, and investors across the natural product industry.
  • Inhouse Ventures
    General Partner
    Inhouse Ventures Sep 2016 - Jun 2018
    InHouse Ventures utilizes regenerative principles to invest in and operate food and agricultural companies. The interests of the stakeholders in the supply chain (we prefer web or ecosystem) are aligned to protect mutual interests (i.e. environmental, social and economic) and above market, multi-generational returns.
  • Interaction Associates
    Board Of Directors
    Interaction Associates Mar 2012 - Jan 2018
    Boston, Ma, Us
    IA helps high-potential employees become high-performance teams.
  • Tulane University Goldring Center For Culinary Medicine
    Board Member
    Tulane University Goldring Center For Culinary Medicine Jan 2015 - Dec 2017
  • Dinnerlab
    Advisory Board
    Dinnerlab Jan 2013 - Oct 2015
    DinnerLab is a consumer dining experience that brings together up and coming chefs and an exclusive membership interested in exploring innovative food to unique spaces that would otherwise never be known to the public.
  • Naked Pizza
    Co-Founder
    Naked Pizza Sep 2008 - Dec 2014
    New Orleans, La, Us
    Naked Pizza was created to demonstrate that fast food can be part of the solution for the global epidemic of obesity and chronic disease related to diet. Designed as a franchise model, making one of the world's most popular and unhealthy foods healthy, and using the $40B pizza industry as a Trojan horse. Why rob banks? That's where the money is. Why fast-food? That's where the billions and billions are served.My work is the design of a sustainable organization built from purpose and profit to deliver on its promise and created unforgettable customer experiences. Naked Pizza was sold to an investor group led by Mark Cuban in 2014.
  • Greater New Orleans, Inc.
    Co-Chair Digital Media/Creative Industry/Bod
    Greater New Orleans, Inc. Jan 2009 - Dec 2011
    Direct strategies for building the digital, media and creative industries in the greater New Orleans region as member of this private economic development agency's board of directors
  • Loyola University New Orleans
    Adjunct Professor
    Loyola University New Orleans 2003 - May 2010
    New Orleans, La, Us
    While the curriculum dealt with various aspects of marketing craft, the class work zoomed out to broader social implications. This included the application of advertising in the context of a rapidly changing, technology-enabled media and market environment. Of particular emphasis was challenging students to consider the implications and dynamics of consumption, growth-for-growth-sake, business ethics, social responsibility, stewarding of resources, etc. Students addressed community building, product development, and managing digital platforms.
  • Downtown Development District Of New Orleans
    Commissioner
    Downtown Development District Of New Orleans Jan 2004 - Jan 2008
    New Orleans, Louisiana, Us
    The DDD oversees the economic viability, strategic planning, and quality of life impacts a special tax district in New Orleans’ central business district. I served as a commissioner before, through and following the impacts of Hurricane Katrina. My focus was on the entrepreneurial ecosystem, environmental impacts, and affordable housing/homelessness.

Robbie Vitrano Education Details

  • Loyola University New Orleans
    Loyola University New Orleans
    Communications

Frequently Asked Questions about Robbie Vitrano

What company does Robbie Vitrano work for?

Robbie Vitrano works for Nieux Society

What is Robbie Vitrano's role at the current company?

Robbie Vitrano's current role is Co-Founder.

What schools did Robbie Vitrano attend?

Robbie Vitrano attended Loyola University New Orleans.

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