Robbie Waeschenfelder

Robbie Waeschenfelder Email and Phone Number

Brand & Marketing @ Ask.fm
Robbie Waeschenfelder's Location
San Francisco, California, United States, United States
Robbie Waeschenfelder's Contact Details

Robbie Waeschenfelder personal email

About Robbie Waeschenfelder

• over 15 years of global marketing experience (primarily US and Europe, as well as South America and Asia) with a focus on consumer marketing, brand advertising, brand strategy, production, media buying/planning, online marketing (display/PPC/SEM), vertical marketing, social media, affinity and cause marketing, performance analysis and insights, product marketing, branded integrations, PR, experiential marketing, DM/DR, CRM, trade marketing and strategic alliances, B2C and B2B• Substantial experience in defining and leading brand strategy (positioning, identity, voice, overhaul/refresh), and multi-channel marketing strategy, as well as building senior teams• Excellent campaign execution – planning, creative & production to results analysis• Substantial team management and coaching experience• Native fluency in English and German, good working knowledge of French, basic knowledge of Spanish and Italian

Robbie Waeschenfelder's Current Company Details
Ask.fm

Ask.Fm

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Brand & Marketing
Robbie Waeschenfelder Work Experience Details
  • Ask.Fm
    Senior Director, Marketing
    Ask.Fm Sep 2014 - Present
    Riga, Riga, Lv
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  • Inform Media Group
    Senior Marketing Director
    Inform Media Group Jan 2014 - Present
    Oakland, California, Us
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  • Ask.Com
    Senior Director, Marketing
    Ask.Com Jul 2008 - Present
    Oakland, Ca, Us
    Brand Marketing at Ask.com during a major refocus as the leading site for answers and full coverage content, international expansion and the global shift to mobile web.Brand Marketing including TV, Cinema, OOH, Branded Integrations/Entertainment, Experiential Marketing; Mobile Marketing; Cause Marketing, Vertical Marketing; Social Media, Marketing Partnerships, Content & Video Production; Sponsorships, accomplished with an amazing team of colleagues, vendors, partners and agencies.
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  • Urbanspoon
    Interim General Manager
    Urbanspoon Oct 2013 - Mar 2014
    overall management of the Urbanspoon business and its key functions, including marketing, product, technology and user operations; P&L responsibility for site + app w/ 100MM+ monthly unique users; improving monetization and user retention to grow revenue Q/Q and Y/Y; performance management for 40+ FTEs with ongoing middle management challenges & changes
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  • Match.Com
    Senior Marketing Manager
    Match.Com Sep 2006 - Jul 2008
    Dallas, Texas, Us
    Development, analysis and refinement of on-site product marketing strategies improving lead conversion, retention and maximizing customer lifetime value. Guiding creative consistency across on-site placements and synergy development with other verticals. Ownership of email marketing and CRM channel, incl strategy, process implementation, creative direction and analysis.
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  • Match.Com
    Manager, Marketing Strategy International
    Match.Com Mar 2005 - Sep 2006
    Dallas, Texas, Us
    European Marketing Strategy and Performance Evaluation for Offline Marketing in 4 TV markets; international email marketing strategy, concept, setup and operations
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  • Match.Com
    Manager, Marketing & Partnerships, Match.Com Europe
    Match.Com Oct 2003 - Mar 2005
    Dallas, Texas, Us
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  • Yahoo!
    Marketing
    Yahoo! Apr 2000 - Oct 2003
    Sunnyvale, Ca, Us
    Trade Marketing, Online Marketing, Event Marketing, B2B Marketing, Lead Generation
    View

Robbie Waeschenfelder Skills

Mobile Marketing Online Marketing Marketing Strategy Email Marketing Online Advertising Product Marketing Digital Marketing Marketing Strategy Sem Interactive Marketing E Commerce Digital Strategy Digital Media Offline Marketing Web Analytics Crm Strategic Partnerships Creative Direction Multi Channel Marketing B2b Brand Awareness Product Placement B2b Marketing Mobile Advertising Integrated Marketing Brand Development Ppc Affiliate Marketing Global Marketing Integrated Brand Marketing Relationship Marketing Offline Media Radio Advertising Ooh

Robbie Waeschenfelder Education Details

  • Baw - Bayerische Akademie Fuer Werbung Und Marketing, Munich
    Baw - Bayerische Akademie Fuer Werbung Und Marketing, Munich
    Marketing
  • Ludwig-Maximilians-Universität München
    Ludwig-Maximilians-Universität München
    Theatrical Arts

Frequently Asked Questions about Robbie Waeschenfelder

What company does Robbie Waeschenfelder work for?

Robbie Waeschenfelder works for Ask.fm

What is Robbie Waeschenfelder's role at the current company?

Robbie Waeschenfelder's current role is Brand & Marketing.

What is Robbie Waeschenfelder's email address?

Robbie Waeschenfelder's email address is ro****@****ail.com

What is Robbie Waeschenfelder's direct phone number?

Robbie Waeschenfelder's direct phone number is +141598*****

What schools did Robbie Waeschenfelder attend?

Robbie Waeschenfelder attended Baw - Bayerische Akademie Fuer Werbung Und Marketing, Munich, Ludwig-Maximilians-Universität München.

What skills is Robbie Waeschenfelder known for?

Robbie Waeschenfelder has skills like Mobile Marketing, Online Marketing, Marketing Strategy, Email Marketing, Online Advertising, Product Marketing, Digital Marketing, Marketing, Strategy, Sem, Interactive Marketing, E Commerce.

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