Dylan Robbins Email & Phone Number

Atlanta, GA, US

• Managed Reynolds®, Hefty®, and Diamond® brands for Asia, Latin America, Europe, and the Middle East. achieving +40% international growth. Accountable for $30M+ P&L across 50+ countries and 4 kitchen categories.𝘒𝘦𝘺.
• Led the company’s 1st ever product launch in China. Adapted Hefty® for the Chinese consumer and devised a go-to-market strategy that secured listing at Sam’s. Delivered +150% vs forecast and doubled prior sales in Asia.
• Crafted a compelling branded video for Reynolds, focusing on storytelling rather than promoting features. The video went viral in the Philippines, garnering over 12M views on TikTok and 2.6M views on Facebook.
• Developed master brand campaigns for Asia with external agencies, surpassing KPIs by over 2,000%. Created new brand assets, leveraged local influencers, and activated across digital, social, and in-store channels.
• Identified whitespaces in Mexico and the Middle East by analyzing POS (Nielsen/IRI) and seeing gaps in category's offerings. Leveraged insights to launch 4 new SKUs that grew $-Share +5pp and Vol-Share +15pp..

Stamford, Connecticut, United States

• Managed Retailer Brands for top regional accounts such as Kroger, Albertsons, Publix, Aldi, BJ's, and HEB. Achieved +35% growth in the first year. Responsible for a $40M+ P&L across 8 categories and over 15 brands.𝘒𝘦𝘺.
• Managed RFPs from multiple retail accounts, overseeing the end-to-end process from product proposal to production. Secured over $10M in new private label business for Henkel, winning bids with top 10 retailers.
• Utilized P&L data and IRI analysis to identify underperforming items for SKU rationalization, achieving a 10% reduction in SKU count. Persuaded affected customers to accept alternative items based on IRI findings.
• Launched 12+ new Retail Brand products across 6 separate categories in 12 months and delivered 2x sales vs launch expectations. NPIs were switched from rotational to everyday items by retailers due to the success..

• Managed Home Care R&D team with 2 direct reports. Introduced disruptive technologies and claims to portfolio brands including Snuggle®, Renuzit®, and Soft Scrub®. Published 3 patent designs for new-to-world.
• Managed a team of two direct reports who excelled and were promoted to higher roles.
• Registered Soft Scrub® to include SARS-CoV-2, securing EPA credentials to add claim: “Kills Covid 19 Virus".
• Collaborated with marketing & legal to relaunch Renuzit® brand with Aromatherapy claims.
• Published three patent inventions in emerging product categories, overcoming competitive intellectual property barriers and safeguarding future growth opportunities..

• Led Single Dose Laundry R&D for Retailer Brands, supplying 95% of MULO including Costco. Introduced the market's first dual-chamber “pods” designed for private labels, enabling $25M in incremental topline growth.𝘒𝘦𝘺.
• Drove formula overhaul to ensure portfolio met business plan growth; executed $5M capital project that increased production capacity by 15% and reduced raw material spend by $1M.
• Established Henkel’s private label portfolio with a line of dual-chamber laundry pods, contributing +50% YoY growth to AOP. Supplied to top banners like Walmart's Great Value, Target's Up & Up, and Amazon's Presto..

• Led Liquid Laundry R&D for Purex®, the 5th largest laundry brand in the USA and the #1 value brand in Canada.Identified a design-to-value opportunity for Purex and led a cross-functional project to expedite formulation.
• Developed Purex® Odour Release, the first "value" detergent formula in Canada to offer long-lasting fragrance technology and odor eliminators. Odour Release quickly became Purex's top SKU in Canada.
• Developed Purex's first pure-play eCommerce formula, optimized for shipping, with 2x the cleaning power and delivering more than twice the loads in every bottle.

Norwalk, CT

Designing improved products for B2B customers in the petrochemical industry. Collaborated with the sales team to develop technical selling stories, utilizing formulation improvements to convince customers to use King's additives in their products.

Trumbull, CT

• Worked in the liquid laundry formulations laboratory as part of a 5 month internship, tasked to explore a class of common chemicals (chelating agents) for hidden potential in liquid laundry formulations.𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯𝘴 &.
• Presented a comprehensive report to R&D department leaders, challenging long-held beliefs about chelators, their roles in laundry formulations, and recommendations for their future use in innovations.
• Persuaded the R&D team to reformulate Costco’s Kirkland Signature detergent by altering the chelating agents. This reformulation led to an improved ranking with Consumer Reports and generated positive PR for the brand.
• Recipient of Sun Spot Award - awarded to only a handful of people in North America every year.

Master Of Business Administration - Mba, Marketing

Executive Certificate In Global Business Essentials

Global Marketing Strategy Essentials Understanding Global Leadership Finance Essentials for Global Managers

Bachelor Of Science - Bsc, Chemistry