Assist business leaders with product and marketing needs from concept to market

Product and Marketing Strategy and implementation

PlaySpan provided a digital goods monetization platform that enabled video game developers to monetize their Free-to-Play (F2P) games using payments, virtual currency, subscriptions and advertising business models. Responsibilities included both B2C and B2B frameworks:-[B2C] Prepaid Game Card (UGC)- Managed game developer co-marketing and MDF programs, retailer distribution, advertising, social media marketing and user acquisition: Grew UGC revenue contribution from <10% to 29% | increased UGC customer base 10X+ and Facebook fans/likes from 20K to over 500K | Expanded UGC distribution to over 70,000 locations | awarded U.S. patent 9,452,353 ‘Game card including payment identifier’-[B2C] PlaySpan Virtual Currency Marketplace- Managed the eCommerce functions including online store management, user acquisition & loyalty, promotional campaigns, and marketplace advertising: Led successful marketing campaigns with many leading F2P game publishers-[B2B] PlaySpan Digital Goods Monetization Platform- Managed GTM, demand enablement and event marketing: Produced a mobile game (Amoeba Monsters) and integrated our products to demonstrate in a real mobile game-[B2C] Prepaid Visa Card- Business case, strategy and operational enablement for a new video game themed open loop prepaid Visa Card, targeting gamers with collectible prepaid cards of different game characters/scenes and bonus game publisher virtual currency to offset the card activation fee.

Responsible for GTM and demand enablement for the digital payment and commerce products entailing of product positioning, VP, messaging, content development, demos, sales enablement-Led GTM for the digital payments, fraud management and Alternative Payment products-Developed sales brief info architecture that simplified access and increased solution knowledge-Collaborated with market research to develop thought leadership white papers and reports-Developed partner marketing programs with Salesforce Commerce Cloud, WeChat Pay, Klarna, and other tech platform and alternative payment partners-Developed engaging customer experience videos and product demos helping convey the ‘what and how’-Worked on GTM execution of CyberSource Payouts (Visa Direct, Mastercard Send) fast payments-Defined a new product release classification model that helped establish a standard GTM process and set expectations with stakeholders for what to expect based on the product release classification tier

- A product and monetization strategy for the Video Games market to Sony SecuROM product executives

I was responsible for all company and product marketing for Gamestreamer and the streaming games media platform. -Over-haul project of company messaging, sales tools, web for E3 2010-Developed game publisher marketing programs that generated new advertising revenue-Managed product demos, media interviews and booth design at E3 2010 unveiling-Authored company PPM, investment deck, sales tools, and numerous business proposals and RFP responses -Worked with product development on requirements and use cases for the commerce platform and streaming media technology-Managed store marketing, increasing conversions, repeat purchases and overall ARPU by 600%-Managed social media, online SEM and display advertising and our Advertising and PR agencies

I was responsible for the products P&L, Ad revenue, site monetization, corp. marketing and UX-Managed the website advertising revenue; Partnered with PC World ad sales team to sell Retrevo Inventory-Managed new products and enhancements at Retrevo that contributed to over 1200% increase in unique visits, 30% to 60% lift in page views per visit across all product catalogs and grew ARPU by mid to high double digits in all categories-Implemented Social Media strategy including passionate voices and fan clubs along with the use of popular social media networks like Facebook, Twitter, and Digg-Defined concepts and requirements leading to the introduction of over a dozen key internal and customer-facing products/features during my tenure with a very small agile development team-Awarded Patent No. 8,165,925 "Methods, systems, and program products for generating multidimensional comparisons"

I was responsible for the Digital Commerce P&L, advertising revenue, DRM software and the game commerce & digital distribution platform-Authored the digital commerce strategy and product requirements for a multi-store / multi-mall digital commerce SaaS platform: Successfully launched with Yahoo Europe and Big Fish Games Germany-Drove the ActiveMark In-Game advertising network, enabling game developers to accept interstitial AdsImplemented Advertising placements into the Trygames website, generating a new source of revenue-Managed game developer marketing for the ActiveMark API platform; over 500 Casual/Core game developers-Managed the game stores for top media & entertainment brands including five Yahoo Europe countries, BlueFish, AOL and Gamestop.-Original advisory board member of the Casual Games Association helping Jessica Tams build her events company.-Redesigned ActiveMARK v6 with innovative features significantly improving usability, design, and automation.-Expanded support for European and Asian payment methods across 5 countries.

I was responsible for the products and services P&L for the interactive games business unit.-Responsible for the SafeDisc copy protection and advanced API triggers products-Conceived and produced HackU at E3 2004 to announce software development program for video game developers and espouse the intertwined security capabilities of the SafeDisc v4 Advanced API-Drove PRD and GTM for SafeDisc v4 Advanced with API trigger hacks-Defined and launched developer program working with core game developers to implement our hack protection API.

I was responsible for defining requirements, user experience and driving the GTM launch for the digital commerce SaaS product for monetizing streaming media. -Collaborated with innovative media companies (MTVi, CNBC, Carsey Werner, Virgin Records, Atom Shockwave) from concept through launch [understanding their business, validating use cases, and listening to feedback that I used to update the requirements and fix any user experience friction during the closed alpha and beta phases-Introduced the digital commerce SaaS product which was one of the first Ad networks for real-time streaming video and audio Ads-Defined product and led core team for iBEAM’s Syndication Manager, capturing top publishers as MTVi, CNBC, Carsey Werner, Virgin Records, Hollywood Media, and Atom Shockwave-Defined and managed a webcast-based advertising solution that combined streaming video with contextual based real-time streaming Ad insertion, wining the NFL and CBS deal for Superbowl XXXV media week events on superbowl.com -Identified target companies and led the acquisition team to bring DRM technology into iBEAM, adding over 25 customers and increased bandwidth revenues by 20% within the first 6 months-Partnered with Microsoft and CinemaNow to offer the first Internet PPV of a major talent - Russell Crowe in “Heaven’s Burning”

Initially, I was responsible for management and revenue for the software.net e-commerce store but quickly added Product Management and GTM for the new digital commerce and payments business that I had worked, together with the VP of engineering, to develop the business case and pitch the strategy proposal to the CEO and board.-I was one of the "10 guys above a barbershop" in Menlo Park, CA that helped build CyberSource into the global payments platform it is today-Defined positioning, participated in VC pitches, recommended the strategy to spin off software.net (Beyond.com) and focus on digital payments, generated Ad revenue and wore many hats -Worked with CEO, CTO, VP of Engineering, Finance and Sales in executing the business plan, product set, pricing models, organization and launch of a new Internet Commerce Services (ICS) business unit, forming what CyberSource is today-Authored MRD for Sm@rtCert including the first “in-box” advertising stuffer for digitally delivered goods-Drove product launch for CyberSource's Sm@rtCert Digital Rights Manager, resulting in positive comments in 8 articles and selected for on-stage presentation appearance at DEMO 98-Awarded US Patents US6289452B1 and US7174455: [Method and System for Delivering Digital Products Electronically] for Sm@rtCert- A secure DRM technology for electronically distributing software and enterprise licenses-Led product management efforts in discovering and acquiring ExpressGold Incorporated, adding gift certificates, coupons and a stored value solution that provided merchants a new vehicle for promotions, acquisition and retention programs-Drove the re-branding initiative positioning CyberSource as an “On-Demand Commerce” applications company (a pioneer in the emerging SaaS business model)

I was responsible for the $110M Computer and Networking product lines, including manufacturing of SOHO networking and datacom products and printer sharing switches under the Inmac Clear Signal brand. -Produced the business case and drove the launch of a new technology-focused catalog- Networking and Connectivity, growing product revenues from $18M to over $110M in less than 2 years-Led business development and negotiation with offshore manufacturers for private label data communications and power supply products decreasing costs by 70%, significantly increasing sales and gross margin dollars-Defined requirements and led the cross-functional team for the Inmac Clear Signal product line manufacturing low-cost Ethernet hubs, bridges/repeaters, and various RS232 type datacom products