Robb Macdonald

Robb Macdonald Email and Phone Number

Senior Director, Decision Sciences; MBA; MS in Predictive Analytics @ SAP
germany
Robb Macdonald's Location
San Francisco Bay Area, United States
Robb Macdonald's Contact Details
About Robb Macdonald

Robb MacDonald has 25 years’ experience in business strategy, analytics and data science roles within marketing and corporate competitive and market intelligence divisions. Over the last two+ decades he has developed and applied his unique skill-set, passion, and knowledge to leading Canadian, US, and international brands in either full-time or consulting capacities, including Bell Mobility, Kraft Foods, SAS Institute, Info-Tech Research Group, Bank of Montreal (BMO), Rogers Communication Inc., Canadian Tire, Canada Media Fund (CMF) and, most recently, SAP.Robb has also developed and lectured a graduate course in Online Analytics at Centennial College in Toronto. He has an undergraduate degree (Honors) in Media, Information and Technoculture from Western University in London (Ontario), an MBA from the Schulich School of Business in Toronto, specializing in Strategic Management, and a Masters of Science in Predictive Analytics from Northwestern University in Chicago, where he won the Distinguished Thesis award for excellence in writing and research.

Robb Macdonald's Current Company Details
SAP

Sap

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Senior Director, Decision Sciences; MBA; MS in Predictive Analytics
germany
Website:
sap.com
Employees:
114326
Robb Macdonald Work Experience Details
  • Sap
    Senior Director, Decision Sciences (Global Gtm Operations)
    Sap Nov 2023 - Present
    United States
    Spearheaded the launch of a new functional area to directly support executive decision-making and optimization of key performance indicators. Leads a small team of highly-specialized data scientists relentlessly focused on driving incrementality, lift, and delivering predictive and prescriptive insights and recommendations to help stakeholders choose between options.
    View
  • Sap
    Senior Director, Data Science & Statistical Modelling (Performance Management & Insights)
    Sap May 2017 - Nov 2023
    United States
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  • Sap
    Director, Advanced Analytics & Reporting (Global Audience Marketing)
    Sap Mar 2014 - May 2017
    Canada
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  • Sap
    Director, Data Analytics & Reporting (Customer Experience)
    Sap Feb 2013 - Mar 2014
    Canada
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  • Scope Analytics Inc.
    Founder
    Scope Analytics Inc. Sep 2012 - Jan 2015
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  • Sap
    Lead Analyst, Competitive & Market Intelligence
    Sap Apr 2011 - Nov 2012
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  • Canada Media Fund
    Consultant, Digital Media Performance Measurement
    Canada Media Fund Apr 2011 - Oct 2011
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  • Centennial College
    Instructor, Digital Analytics
    Centennial College Nov 2010 - Apr 2011
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  • Canadian Tire
    Consultant, Online Analytics
    Canadian Tire Sep 2009 - Nov 2009
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  • Rogers Communications
    Senior Manager, Online Analytics
    Rogers Communications Aug 2008 - Jul 2009
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  • Bmo
    Manager, Online Planning & Strategy
    Bmo Jan 2008 - Aug 2008
    Toronto, Canada Area
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  • Info-Tech Research Group
    Emarketing Manager
    Info-Tech Research Group Jan 2006 - Jan 2008
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  • Sas
    Marketing Specialist
    Sas Jun 2004 - Jan 2006
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  • Digital Cement
    Relationship Manager
    Digital Cement May 2003 - Jun 2004
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  • Bell Mobility
    Content Producer & Strategist – Content & User Experience Group
    Bell Mobility Jan 2001 - Aug 2001
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Robb Macdonald Skills

Analytics Web Analytics Digital Marketing Digital Strategy Social Media Strategy Seo Marketing Strategy Strategic Planning Social Media Marketing Lead Generation Online Marketing Online Advertising Digital Media Marketing Mobile Marketing Data Analysis Email Marketing E Commerce Sem Interactive Marketing Mobile Devices User Experience Business Strategy Multi Channel Marketing Strategic Partnerships Competitive Intelligence Customer Insight Relationship Marketing New Media Web Marketing Integrated Marketing B2b Marketing Google Analytics E Business Content Strategy Ppc Consulting

Robb Macdonald Education Details

Frequently Asked Questions about Robb Macdonald

What company does Robb Macdonald work for?

Robb Macdonald works for Sap

What is Robb Macdonald's role at the current company?

Robb Macdonald's current role is Senior Director, Decision Sciences; MBA; MS in Predictive Analytics.

What is Robb Macdonald's email address?

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What is Robb Macdonald's direct phone number?

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What schools did Robb Macdonald attend?

Robb Macdonald attended Northwestern University, Schulich School Of Business, The University Of Western Ontario.

What skills is Robb Macdonald known for?

Robb Macdonald has skills like Analytics, Web Analytics, Digital Marketing, Digital Strategy, Social Media, Strategy, Seo, Marketing Strategy, Strategic Planning, Social Media Marketing, Lead Generation, Online Marketing.

Who are Robb Macdonald's colleagues?

Robb Macdonald's colleagues are Nick Birkholz, Tariq Qayum, Vipin Yadav, Carolin Schneider, Catarina Pinto Da Silva, Lakshmu Reddy, Morgan Bohart.

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