- eCom expert responsible solely for the A-Z of creating and running a successful ecom Home furnishings brand in the U.S - www.hopeandbooth.com - ecom brand strat, shopify site creation & maintenance, Web design, offer architecture, UX, GA4 analytics, Klaviyo automated email set up, Live chat set up, Google merchant centre, Google Ads, Pinterest store creation, Facebook store creation, social media marketing, KPI and target reporting templates, product designs & design purchasing etc.- Content creator and strategic creative ideation - responsible for digital personality, satirical music producer, Dom Riffman: Tiktok: https://www.tiktok.com/@domriffman Youtube : https://www.youtube.com/@domriffman- A bilingual British marketer with 25+ years of North American B2B and B2C experience - Driving revenue growth from strategic thinking, digital transformation, market and competitive analysis, consumer journey insight, to team leadership, agility and strong interpersonal skills- Strengths are knowing which content and connections strategies to use to create the most personal, relevant, segmented, measurable experiences for consumers and brands, leading to sales and beyond. - Experience includes: Publicis, Cossette, TheMediaedge (Young and Rubicam,) DentsuBos (previously Bos), Mediacom & Accenture Interactive.- Clients advised include: BRP, Michelin, Air France, Molson, General Motors, Ford, Chrysler, Honda, Fido, L'Oréal, Metro, Home Depot, Loto-Québec, Royal Canadian Mint, Sportchek, Sports Experts, Couche Tard, iogo, Pfizer, Lindt, National Bank of Canada, BMO, BDC, Investors Group, Exceldor, Natrel, Vincor, Yoplait, Saputo, Raymond Chabot Grant Thornton, and many others- Built and evolved 3 digital media offerings - Young and Rubicam, Bos & MediaCom - Winner of 3 national gold Marketing Magazine media innovation awards with 3 different ad agencies (2 for interactive media and 1 for media mix)- Pioneer of numerous digital media industry firsts-Past Lecturer in New Media for D.E.S.S. Marketing communication course at University of Montreal's International Business School, H.E.C for 4 years- Judge at Canadian Marketing Awards, Canadian Digital Marketing Awards, Infopresse Boomerang Awards - Previously member of 10 person IAB Quebec Executive Committee, IAB video committee and IAB Quebec Mobile Committee
Listed skills include Social Media, Digital Marketing, Strategic Thinking, Social Media Marketing, and 38 others.