Rob Brittain Email & Phone Number

Raleigh, North Carolina, Us

Raleigh, North Carolina, Us

Served as a business development consultant and coach for Wine & Design’s 60 franchise art studios. Developed strategies that married operational systems with marketing best practices in order to grow sales and increase profits. Counseled Franchisees regarding Profit & Loss Statement performance. Analyzed system-wide weekly sales. Led sales and profit growth ideation, corporate communications, system-wide data gathering, staff meetings, and Franchise Advisory Council meetings.

Spearheaded internal and external marketing communications for my own consultancy, as well as authored brand journalism narratives (short- and long-form). Clients included Association Management Group, Wine & Design, The Word Factory, and WRAL Digital Services. Consulting work led to current role as part of Wine & Design’s leadership team.

Raleigh, Nc, Us

Oversaw company-wide strategic field marketing operations for popular, family-friendly buffet restaurant chain. Led all aspects of multi-media marketing campaigns for restaurant grand openings, remodeled restaurants, and restaurants with declining sales. Developed and executed strategic marketing plans, conducted market and media research, created marketing collateral, ensured consistent brand messaging, and identified and implemented continuous improvement in processes and systems. Handled field requests for social media postings in collaboration with external vendor.• Led marketing operations and field support for a total of 490 restaurants. including 450 franchised restaurants operated by 190 franchise owners, and 40 corporate-owned restaurants.• Headed management of one direct report, graphic artists, and external creative services agency.• Held responsibility for management of $1 million budget for department operations.• Created local marketing programs available in online library and designed for ready execution. • Managed guest email club for local marketing across all restaurant locations.• Successfully achieved 5% increase in sales at corporate-owned restaurants by developing pricing strategy for family night offer.

Raleigh, Nc, Us

Directed marketing activities across all franchised store locations nationwide. Developed and executed multiple enterprise-wide sales initiatives, including beverages and gift card sales initiatives. Supported the National Group Sales Manager by providing marketing expertise and recommendations. Delivered marketing training and content for franchise owners and management. Established strong relationships with community charitable organizations.A few highlights of the value I brought to Golden Corral during my tenure as Field Marketing Director include:• Headed marketing operations for 435 franchise-owned restaurants across the United States.• Served as a committee member on the company’s 2016 Charitable Contributions Committee.• Led the company’s 2010 United Way charitable campaign.• Facilitated training for franchise owners at the company’s Neighborhood Marketing training and information sessions by delivering session presentations, acting as session leader, and developing content. • Received recognition by franchise owner attendees at Neighborhood Marketing sessions as a top-rated speaker.• Spearheaded market testing of holiday décor and lighting that generated 5% increase in sales during the testing period.

Raleigh, Nc, Us

Managed all local and Neighborhood Marketing needs for 220 Franchise East restaurants.

Raleigh, Nc, Us

- Authored and implemented Golden Corral’s Internal Communication Strategy: • Led research efforts (internal communication audit and focus group information gathering process) to guide and inform strategy and decision making • Developed and communicated internal communication hierarchy strategy • Led new media vendor selection process- Led three-person team in the documentation, update, and distribution of all operations-based policies, procedures, and field communications (manuals, training guides, newsletters) - Managed freelance graphic artist- Managed posting of operational content on Intranet- Maintained extensive recipe database- Oversaw in-house digital photography services- Managed the company’s literature fulfillment vendor- Coordinated translation needs- Created and maintained Co-worker job aides- Provided field support to approximately 500 restaurant Managers and 30 multi-unit Managers- Managed departmental budget- Served as the communications arm of the Product Development Team - In 2006, earned Gold Quill Award from the International Association of Business Communicators in recognition of strategic communication excellence

Raleigh, Nc, Us

Led three-person team in the creation and production of all operational training communications. Was elected by peers as Team Member of the Year in 2002. Received a “Well Done” Award from Company Operations West in 2001 for providing outstanding field support.

Us

Managed the implementation and production of a variety of marketing communications programs and projects, which included: co-created/implemented product family marketing communications plans, managed service providers’ advertising/public relations/graphic production work flow, facilitated segment branding strategies, provided copywriting expertise for internally-produced ads, coordinated tradeshow presence for OEM/Industrial Control business segments, served as managing editor of quarterly internal newsletter (circ. 2,000), authored internal product promotion articles, tracked departmental budget, oversaw departmental literature fulfillment/inventory function, and coordinated editorial update of Website.

Provided editorial direction and copywriting expertise for all collateral marketing materials, managed RMIC’s Media Relations and News Release Programs, tracked media coverage, authored INDUSTRYperspectives article series, created/implemented annual print advertising media plan, served as editor and layout director of quarterly in-house newsmagazine (circ. 425), maintained corporate biography and history files, composed executive speeches, conducted annual editorial reviews of existing marketing/training materials (including RMIC’s Website), wrote/edited copy for annual Report to Policyholders (circ. 10,000), maintained service provider relationships, served as Marketing Group’s teamwork coordinator.

Managed development and production of new marketing materials from inception to completion while also coordinating updates and reprints of existing materials. Throughout all projects, specialized in copywriting, proofreading, and editing.

Managed communication flow between account services and print media representatives for clients such as IBM’s Networking and Software Solutions divisions, Hanes’ Printables, Gravely, and Biltmore Estate. Also purchased print media and assisted in the creation of clients’ media plans.

Bachelor’S Degree, Journalism And Mass Communication (Advertising Focus)

Education record