Rob Brittain Email & Phone Number

Raleigh, North Carolina, US

Raleigh, North Carolina, US

Served as a business development consultant and coach for Wine & Design’s 60 franchise art studios. Developed strategies that married operational systems with marketing best practices in order to grow sales and increase profits. Counseled Franchisees regarding Profit & Loss Statement performance. Analyzed system-wide weekly sales. Led sales and profit.

Spearheaded internal and external marketing communications for my own consultancy, as well as authored brand journalism narratives (short- and long-form). Clients included Association Management Group, Wine & Design, The Word Factory, and WRAL Digital Services. Consulting work led to current role as part of Wine & Design’s leadership team.

Raleigh, NC, US

• Oversaw company-wide strategic field marketing operations for popular, family-friendly buffet restaurant chain. Led all aspects of multi-media marketing campaigns for restaurant grand openings, remodeled restaurants.
• Led marketing operations and field support for a total of 490 restaurants. including 450 franchised restaurants operated by 190 franchise owners, and 40 corporate-owned restaurants.
• Headed management of one direct report, graphic artists, and external creative services agency.
• Held responsibility for management of $1 million budget for department operations.
• Created local marketing programs available in online library and designed for ready execution.
• Managed guest email club for local marketing across all restaurant locations.

Raleigh, NC, US

• Directed marketing activities across all franchised store locations nationwide. Developed and executed multiple enterprise-wide sales initiatives, including beverages and gift card sales initiatives. Supported the.
• Headed marketing operations for 435 franchise-owned restaurants across the United States.
• Served as a committee member on the company’s 2016 Charitable Contributions Committee.
• Led the company’s 2010 United Way charitable campaign.
• Facilitated training for franchise owners at the company’s Neighborhood Marketing training and information sessions by delivering session presentations, acting as session leader, and developing content.
• Received recognition by franchise owner attendees at Neighborhood Marketing sessions as a top-rated speaker.

Raleigh, NC, US

Managed all local and Neighborhood Marketing needs for 220 Franchise East restaurants.

Raleigh, NC, US

• Authored and implemented Golden Corral’s Internal Communication Strategy:
• Led research efforts (internal communication audit and focus group information gathering process) to guide and inform strategy and decision making
• Developed and communicated internal communication hierarchy strategy
• Led new media vendor selection process- Led three-person team in the documentation, update, and distribution of all operations-based policies, procedures, and field communications (manuals, training guides.

Raleigh, NC, US

Led three-person team in the creation and production of all operational training communications. Was elected by peers as Team Member of the Year in 2002. Received a “Well Done” Award from Company Operations West in 2001 for providing outstanding field support.

US

Managed the implementation and production of a variety of marketing communications programs and projects, which included: co-created/implemented product family marketing communications plans, managed service providers’ advertising/public relations/graphic production work flow, facilitated segment branding strategies, provided copywriting expertise for.

Provided editorial direction and copywriting expertise for all collateral marketing materials, managed RMIC’s Media Relations and News Release Programs, tracked media coverage, authored INDUSTRYperspectives article series, created/implemented annual print advertising media plan, served as editor and layout director of quarterly in-house newsmagazine (circ..

Managed development and production of new marketing materials from inception to completion while also coordinating updates and reprints of existing materials. Throughout all projects, specialized in copywriting, proofreading, and editing.

Managed communication flow between account services and print media representatives for clients such as IBM’s Networking and Software Solutions divisions, Hanes’ Printables, Gravely, and Biltmore Estate. Also purchased print media and assisted in the creation of clients’ media plans.

Bachelor’S Degree, Journalism And Mass Communication (Advertising Focus)

Education record