All things ad tech (data, ops, product, and strategy). QA’d analytics data thru the ETL pipeline. Performance consulting. B.I. analysis. Partnered with Go-To-Market to win deals, support clients, and reduce churn. Collaborated with engineers to build and improve products.- Led a team of TAMs to integrate cross-platform solutions- Leveraged people analytics, coaching, and change management to improve effectiveness- DEEP B.I. analysis created new strategies and improved performance- Leveraged machine learning to predict outcomes- Technical lead on sales calls to help win deals, increase conversion, and resolve issues- Executive escalation point to help clear bottlenecks and protect revenue- Managed entire product lifecycle for internal products

Player-coach analyst and data strategist. Translator between Ad Innovation, Data Science, Marketing and Sales.- 2018 Publisher's Award for contributions on top performing data product- Data science, analysis, and visualization- Sales Engineering to help win deals- Operationalized reporting for advertising org- Operational analyses identified gaps in pipelines, processes, and access- Constructed KPI dashboards for executives and sales planning- DEEP product analysis

- Led strategy, execution, and optimization across 17 teams- Assisted with DMP setup / 1st Party Data Strategy- Cross-functional training and development- Effective technical troubleshooting

- Provided strategic guidance on ad products, campaign setup, and performance- Partnered with sales executives to maximize revenue and delivery- Exceptional understanding of ad-tech systems including: DFP, Operative, comScore, and MOAT- 1st, 3rd, and 4th Party Audience Optimization

- Programmatic strategy and operations (5 websites)- Yield Optimization & Testing (450 million impressions/month)- Display, Mobile Web, Mobile App, and Video- Header Bidding Optimization, Native Testing, PMP

- Customer Acquisition & Retention (Subscription Sales and Conversion)- Product Strategy & Testing (Desktop + Mobile App)- A/B Testing, Multivariate Testing (Adobe T&T)- Website Tracking & Analytics (Google Analytics)

We're a small consulting firm that helps small business with their digital strategy and execution. With a deep understanding of digital marketing, we're able to craft better recommendations in a fraction of the time, and with a fraction of the costs.CORE RESPONSIBILITIES- Consumer Marketing (online sales and lead generation)- Web Development, Strategy, and Analytics- Email Marketing

- Drive revenue & profitability- Successfully execute local, regional, and national sales plans- Change the way people feel about buying mobile phones through a better buying experience - Train and develop sales consultants to live the Best Buy Mobile values

- Increased revenue & profitability- Improved marketing efforts and ROI- Created a complete "brand experience"

- Drive volume, revenue, and market share in a $30M territory- Sell, upgrade, and execute retail marketing programs in over 300 stores- Strategically develop our entire product portfolio (200+ products)