Rob Brown, Mba Email & Phone Number

California, United States

Huntington Beach, California, United States

Responsibilities include:• Product Owner of Gap Inc. Enterprise Finance Data - Creates and prioritizes product requirements and user stories to ingest and curate data from source systems to satisfy business and consumption use cases.• Data Product Manager for Finance Transformation – Leads strategy, data and architecture needs for Finance Transformation projects.• Product Manager of Financial Planning system Oracle Essbase supporting 2,000+ finance & inventory mgmt. users across Gap Inc brands- Successfully led a Finance platform migration from a legacy data warehouse feeding Oracle to a modern data platform feeding Anaplan, by driving product requirements, sourcing and data curation, hierarchy mapping, architecture, and data governance and cataloging.- Directed data development to standup UKG Strategic Workforce Mgmt. platform to optimize workforce planning with millions in labor cost savings. Directed Data Science to develop AI and ML input models.- With consulting team establishing an enterprise-wide data governance structure utilizing Alation Data Catalogue and Governance tool.- Developed next-gen Executive reporting with Power BI sourcing from new data platform. Architected data requirements, approved wireframes, and oversaw the development of executive and self-service reporting.- Defines product vision and roadmap and directs team of 10 software engineers on agile development of strategic projects and baseline work for end user system of GL & business intelligence cubes.- Launched planning and reporting for Gap Inc.’s new Drop Shipping business (outsourcing inventory and fulfillment to third parties).- Develop planning & reporting for BR Home- new home furnishing line. Integrated external ERP with Essbase inventory and planning system.

Costa Mesa, Ca

Led new product development opportunities across AAA’s membership and insurance businesses. Headed an Innovation Steering Committee composed of chief executives to direct organizational efforts and resources♦ Developed business strategy to address future shifts from personal auto to commercial and hybrid products. Conducted research on market potential, business market targets, and key competitors. Developed a go-to-market strategy and project plan that delivered product offering and positioning, underwriting guidelines, business and vehicle acceptability, distribution strategy, organizational assignments, and roadmap with system development and rate filing timelines♦ Designed a new renters product sold at the end of an auto quote. Simplified rate filing and underwriting criteria for a frictionless upsell. Projected to increase renters’ sales, increase auto close ratio by 20%, and improve auto policy life expectancy♦ Established partnership for an Amazon Hub Counter program that drives traffic to field offices. Developed strategic marketing plans focused on exclusive promotions for membership sales and insurance conversions. Created lead generation and CRM strategy that remarketed customers through package pickup confirmation emails♦ Forged strategic partnership with a top 2 phone insurance provider to expand product line and breadth. Enhanced program with new Premier member benefits to increase upgrades and retention. Completed financial analysis, marketing, UX design, API/database tech solutioning♦ Developed a Windshield Chip Repair product as a Premier member benefit. Led vendor negotiations, financial analysis, marketing, tech solutioning♦ Piloted and expanded new member benefit that provides a Lyft ride with a tow event. Managed reporting and analysis, customer satisfaction, and system enhancements♦ Launched 3D scanning for Home Claims team improving cycle time, productivity, staffing, safety, accuracy, and savings of $2m+/year

Costa Mesa, California

Lead a team of 8 senior financial analysts, with supervision and oversight of: capital budgeting, cost-benefit analysis, acquisition cost studies, compensation modeling, competitor analysis, and financial studies. Delegates tasks, reviews work, and presents to VP and chief executive management.♦ Managed the capital budgeting process by coaching analysts in the cost-benefit analysis and accounting treatment of strategic projects. Set the annual budget for capital investment and expenses for the enterprise; detailed down to specific waterfall projects and SCRUM product development team funds.♦ Led Finance’s effort in the company’s transition to agile product development, in regards to its budgeting, financial reporting, and controls. Developed new processes and reporting to chief executives.♦ Developed the planning, costing, and staffing for 18 new branch offices projected to generate $360+ million in revenue over a 5-year growth plan. Projected profitability, productivity, and growth.♦ Facilitated strategic functional reviews with CFO and chief executive team. Analyzed management staffing ratios, payroll analysis, and developed plans to restructure and bring parity after the M&A of other auto clubs. Increased the bottom line by reducing costs, flattening the organizational structure, and streamlining interdepartmental activities to create efficiencies and increase productivity.♦ Managed Customer Acquisition Cost (CAC) studies for membership and insurance products. Designed strategies for optimizing our distribution channels and saved millions on acquisition costs.♦ Led strategic projects by developing revenue and expense projections, and 5-year discounted cash flows evaluating the annual profitability and net present value of projects.♦ Redesigned compensation plans, mitigating sales agent dislocation and saving over $1.5 million in payroll.♦ Pricing Analysis, changed membership dues structure and generated $18.6 million in additional revenue.

Costa Mesa, California

Financial Planning & Analysis for the company’s motor club business of $1+ billion in revenue. Developed budgets and forecasts through financial and statistical modeling for the company’s core business operations, comprising AAA Club Memberships and Emergency Roadside Services.♦ Designed and forecasted membership sales models and projected retention rates for a membership base of 14 million members. Forecasted 2+ million annual sales through various acquisition channels, and projected $800+ million in dues and enrollment fee revenue.♦ Analyzed statistical measures of Emergency Roadside Services covering $450+ million in expenses. Forecasted the cost-per-call and call-per-member which translated into the financial forecast for a vast contractor network spanning 21 states.♦ Managed the 5-year growth targets for automotive products generating $38 million in revenue.♦ Analyzed YTD actuals vs. forecast & budget, and met with business leaders to understand market abnormalities and business initiatives that would impact future month’s forecasts.♦ Built Pro-forma income statements on state P&L’s in the Auto Club Enterprise utilizing Oracle Hyperion EPM.

Orange County, California Area

MBA Consulting Projects — DFLX GEAR - Corona, CA ♦ Developed an integrated marketing communications plan that created awareness and demand for the company’s new protective hockey ankle guard.♦ Completed a full analysis of the industry and market potential.♦ Performed extensive market research that lead to the identification of the most attractive segments of the consumer market for the company to target and allocate marketing funds.♦ Defined brand positioning and succinct global message that was used as a platform for the brand.♦ Created sub messaging and communication strategy, including tactics for disseminating that message to the target market. — iZZi Gadgets, Inc. - Huntington Beach, CA♦ Developed a marketing plan that addressed a new camera phone lens product’s commercialization, adoption, and diffusion in the marketplace leveraging the use of change agents and opinion leaders.♦ Delivered a business development and marketing plan that focused on generating brand awareness via the use of guerilla and grassroots marketing efforts.♦ Completed a full industry, consumer, competitive and SWOT analyses that ultimately led to the successful development of marketing strategies including the definition of target segment, positioning of the product, promotion and engagement strategy. — Penhall Company - Anaheim, CA♦ Developed a marketing plan for a concrete cutting company’s product line extension into ground penetrating radar scanning services.♦ Completed a full industry and competitor analysis, and estimated domestic market potential.♦ Established the positioning and marketing communications based on the products value proposition.

San Fernando Valley

Talented and ambitious sales representative who built his success on establishing rapport with the customer and delivering outstanding sales presentations that tailored the company’s value proposition to the customer’s individual problem/needs. ♦ Top national sales team in 2006 on new business acquisition percent to goal.

Master Of Business Administration (Mba), Marketing Management, General, 3.78 Gpa

Activities and Societies: Beta Gamma Sigma Honor SocietyLuxury Brand Management, Paris 2016 – Pepperdine Global Programs

Bachelor, B.S. In Finance

Activities and Societies: Graduated Honors Cum Laude.