Robert Bruder Email & Phone Number

Rocky River, Oh, Us

Rocky River, Oh, Us

Greenville, South Carolina, Us

STRATEGY DEVELOPMENTDevelop and implement brand commercialization strategies to achieve business growth and market share objectives.Collaborate with executive leadership and brand owners to align commercialization plans with Current's strategic initiativesNPI COMMERCIALIZATIONLead Current's product marketing management team in the planning, development, and execution of new product launches.Lead Product Marketing Management team in developing go-to-market strategies, including marketing and promotion plans.MARKETING & BRAND DEVELOPMENTOversee the creation and implementation of marketing campaigns to support product launches and brand initiatives.Ensure consistent brand messaging across all channels and touchpointsCOLLABORATIONPartner with Sales, Operations, and brand leadership to ensure seamless product launch processes.Facilitate communication and coordination among internal and external stakeholders. Manage relationships with key partners, vendors, and agencies.

Greenville, South Carolina, Us

Current Lighting's portfolio of products represents a collection of lighting and controls most respected commercial brands; ranging from indoor and outdoor traditional LED lamp solutions.Ultimate responsibility for driving business growth through demand-generation and digital marketing and advertising while supporting B2B sales channels company wide. Two direct reports.Select Accomplishments- Managed all aspects of digital marketing, including campaign development, social media, content development and SEO and analytics.- Developed the company's demand-gen strategy and campaigns for brand awareness, acquisition and conversion for visionary areas of the company.- Served as project co-lead for the launch of the Company's post-acquisition website.-Strategically developing a 'best-in-class' approach to brand commercialization efforts through a unified, campaign approach.- Championed and implemented various MARTECH innovations to operationalize and increase efficiency in sales and marketing units; reduced expense and increase productivity while significantly enhancing the user experience.- Served as a thought leader for technology adoption and innovation within Enterprise Marketing.

Cleveland, Oh, Us

Cleveland, Ohio, Us

Responsible for developing initial go-to-market digital first strategy, attribution model, CRM implementation & customer acquisition.Ultimate responsibility for all areas of digital marketing including brand, partner marketing and advertising. P&L responsibility for our B2B charitable gaming pull-tab line of business and supported all B2B sales channels company wide.

Cleveland, Oh, Us

For all businesses, the proliferation of marketing opportunities has never been greater. Traditional advertising and public relations is no longer enough for marketers to achieve sufficient results. Additionally, the advent of technology and emerging media has been a major catalyst for the evolving landscape that marketing and media has undergone. The introduction of new technologies has not only dramatically changed the way advertising and marketing messages can be communicated but also how marketers can measure the impact of their campaigns.Responsibilities Include:>> Designed, implemented, executed and measured national sales promotions through multiple channels. Drove strategy and messaging, managed collateral creation and measured ROI - $20MM incremental revenue YOY.>> Developed and executed the digital marketing strategy, including digital advertising, social media, PPC campaigns, digital asset management, SEO, keyword development, lead generation and mobile app development.>> Provided oversight of the company's social media efforts including Facebook, Twitter, YouTube, Instagram and Linkedin by creating strategies for fan growth and engagement initiatives and monetization efforts while enacting authorized users policies and posting strategies.>> Under my oversight, the company's Facebook fan base has witnessed an astounding, 14,700% growth rate.>> Oversee all aspects of video production, including the management of in-house video staff, scheduling, concept development and scripting.>> Provide full project management for a variety of key marketing initiatives utilized by the U.S. Sales Teams.>> Manage the Company's advertising budget, media buying, ad design and copywriting. This includes all print and digital ads with an estimated 80 million impressions.

Provided oversight of all aspects of marketing and communications for the organization. This included; advertising, branding, budgeting, graphic design, internal communications, media buying, photography, public relations, social media initiatives, strategic planning, vendor relationships, video editing and website design.>> Oversaw the development and launch of a sustainable re-branding and marketing campaign; as well as created an institutional identity and managed the corresponding budget of $250K.>> Assisted the External Affairs department in preparing for the annual Cuyahoga Arts and Culture grant, among other grant opportunities, to secure more than $275K in operating revenue for a three-year term. >> Responsible for forecasting and budgeting all aspects of the marketing, communications and advertising efforts, including market research initiatives and providing analytical results to ensure effectiveness of marketing efforts.>> Designed and provided all copy writing services for the annual course catalog, camp guides, identity brochures, marketing flyers, concert programs, website content and advertising. >> Created, managed and programmed, StaffNet, the organization's intranet site for faculty and staff; as well as BoardNet, the intranet site for it's board of directors. Both sites were effective in improving communications. Internal development came at a savings of approximately $30K.>> Oversaw the redesign of www.themusicsettlement.org to create a new site that was both engaging and robust. Upon completion, responsible for the management, direction and design of all pages and content.

Responsible for managing all marketing and communications for the firm and its 14 satellite offices. Responsible for all aspects of PPC advertising campaigns with Google and Yahoo!, e-marketing initiatives and lead generation campaigns. Managed a marketing budget totaling in excess of $500,000 and conducted comprehensive market analysis/research initiatives.>> Responsible for all aspects of the firm's advertising campaigns, including a robust digital campaign with Google Adwords - estimated budget of $500K annually.>> Oversaw all direct mail campaigns, branding initiatives, media buying and comprehensive market analysis/research initiatives.>> Responsible for the analysis of unique visitors to the firm's website and managing its outside e-marketing consultation.>> Developed new marketing and lead generation strategies and reported analytical results to the managing partner.>> Managed a comprehensive public relations, informational campaign in order to build awareness for the firm and its offerings.

Managed all aspects of public relations for the museum's diverse programming, events and exhibitions which included its world music and dance programs, lectures, community arts programming and its affiliate groups. Responsible for all research, development, scheduling, distribution and pitching of approximately 95 press releases annually for museum programming.Provided onsite artist management and arranged for radio and television interviews for museum personnel, visiting artists and performers.

Bachelors, Communications

Liberal Arts, Broadcasting

Education record