Rob Schmidt ★ Consumer Marketing ★ Digital Media personal email
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► 30 years of marketing experience across a broad cross section consumer & business to business organizations.► Food and health have been primary categories of focus but experience extends into automotive, education, ecommerce, service, software, industrial products, and many more.► Marketing experience includes running $100+ million-dollar brands as well as leading divisions with hyper growth.► We help companies tweak their new product process, change their new product process, or completely start over!► We help companies fill their innovation pipeline with consumer tested product concepts which become revenue generation successes.► We help companies leverage traditional media vehicles & digital media power. ► We help new CMO, COO’s, CEO’s, Presidents and other high level executives identify key company issues and activate solutions. This is especially helpful for people new to their company or for people who would need a change agent to help them activate company evolution.► We help companies identify strategic opportunities, build plans to exceed goals, and mobilize your employees to ensure plans move to action which moves to exceeding measurable targets.► We help companies successfully onboard new employees, new programs, and other critical organizational efforts to make sure they stick within your company and generate profits.► We typically advise companies with less than $250 million in sales, many with less than $50 million.
Urgent Insights - Case Sales System
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OwnerUrgent Insights - Case Sales System 2008 - PresentPhoenix, Arizona, United StatesCombining traditional marketing skills, digital media, and sales experience to help companies & brands significantly increase sales.Wide ranging client list includes a multi-billion dollar corporation, leading CPG brands, franchise chains, and regional businesses across a variety of product categories
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Cpg MarketingConagra 2005 - 2008Greater Los Angeles Area & Greater Chicago AreaMARKETING MANAGER, ROSARITA (2006- 2008) Naperville, ILRosarita is the FDM share leader in the refried bean category and is considered a selectively invest brand within ConAgra that generates $60MM+ in net sales. - Delivered over 8% volume growth, doubled plan growth objectives and exceeded profit goals in a flat category through distribution drive, improved merchandising execution, and major package redesign.- In conjunction with ConAgra sales team, personally presented plans to most major national accounts such as Walmart, Safeway, Kroger, and others to expand unit distribution & increase in store consumer conversions. - Worked with international JV Partners to launch new items in the US. MARKETING MANAGER - VAN CAMPS, RANCH STYLE, LUCKS BEANS (2005- 2006) Irvine, CA officeThese brands generate $150MM in net sales within the Beans with Sauce Category. Van Camps is the share leader within the Pork & Beans segment and is the #2 brand in the Beans with Sauce Category behind Bush. Ranch Style is a regional powerhouse that dominates in Texas while Lucks is sold primarily in the southeast. - Extended Tony Stewart promotion to include new items which reversed previous sales performance.- Simplified strategic plans, pitched major accounts new marketing plans, and trained next marketing manager to set brand on growth path -
Product Manager - New ProductsOtsuka Pharmaceuticals / Nature Made / Pharmavite 2002 - 2006Greater Los Angeles Area- Assumed leadership for the company's highest priority new product- Utilized radical packaging innovation to increase consumer purchase intent- Utilized focus groups, BASES concept tests, ION Packaging tests, Telenation, and in home use tests (IHUT) to qualify & quantify new product opportunities.- Executed new product previews with strategic customers, including Wal*Mart & Costco, to gather feedback and facilitate distribution drives. - Marketing champion for strategic corporate new product process revision
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Marketing ManagerWindsor Frozen Foods 1997 - 2002Houston, Texas AreaWINDSOR FROZEN FOODS (Consumer Products Division) Houston, Texas 1997 - 2002Consumer Products Marketing Manager Joined Windsor Frozen Foods to bring brand management to a company skilled in sales and manufacturing. - Tripled Consumer Products sales (over $40MM) during tenure without an acquisition.- Collaborated with sales, including making presentations, to secure new business including Wal*Mart, Sam’s, Costco, Safeway, Kroger, and Albertson’s.- Launched the fastest growing frozen pasta SKU - New Product accountabilities included formalizing new product process which detailed analysis, set framework for potential products/categories/channels, R&D product development, pricing, brand identity (if branded), and launch materials. - Participated in the Strategic Committee for Windsor Frozen Foods 5 Year planning as well as multiple plant expansion analysis projects -
Marketing SpecialistGeneral Mills 1994 - 1997Greater Minneapolis-St. Paul Area- Collaborated with nearly all major brand groups to identify opportunities, overcome issues, or accelerate sales.- Examples include Cheerios/Wheaties vs Private Label competitors, Hamburger Helper line extensions, Yoplait "Go-Gurt" launch, Pop Secret package design, Red Lobster/Olive Garden PR challenges, and many other brand projects.- Led company efforts to utilize new technology to enhance new product process success rates -
Account ExecutiveWaow Tv Channel 9 1991 - 1993Wausau, Wisconsin AreaHired to generate new advertising revenue for station. Progressive responsibilities included working with the Pontiac Dealers, American Family Insurance, as well as a regional shopping mall account.- Negotiated television commercial rates with advertising agencies and developed new clients for the station.- Unofficial Salesperson of the Year in 1992.
Rob Schmidt ★ Consumer Marketing ★ Digital Media Skills
Rob Schmidt ★ Consumer Marketing ★ Digital Media Education Details
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Broadcast Advertising
Frequently Asked Questions about Rob Schmidt ★ Consumer Marketing ★ Digital Media
What company does Rob Schmidt ★ Consumer Marketing ★ Digital Media work for?
Rob Schmidt ★ Consumer Marketing ★ Digital Media works for Urgent Insights - Case Sales System
What is Rob Schmidt ★ Consumer Marketing ★ Digital Media's role at the current company?
Rob Schmidt ★ Consumer Marketing ★ Digital Media's current role is Nationally Recognized Consumer Marketing Expert, New Product Specialist, Digital Media Authority.
What is Rob Schmidt ★ Consumer Marketing ★ Digital Media's email address?
Rob Schmidt ★ Consumer Marketing ★ Digital Media's email address is sc****@****aol.com
What schools did Rob Schmidt ★ Consumer Marketing ★ Digital Media attend?
Rob Schmidt ★ Consumer Marketing ★ Digital Media attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Oshkosh.
What skills is Rob Schmidt ★ Consumer Marketing ★ Digital Media known for?
Rob Schmidt ★ Consumer Marketing ★ Digital Media has skills like Consumer Products, Marketing Strategy, Brand Management, Sales Management, Management, Customer Insight, Smartphone Marketing, Product Development, Cpg Brand Management, Marketing, Strategic Planning, Competitive Analysis.
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