Started as Lead Search & Shopping, afterwards lead the performance marketing team (10FTE); social advertising, programmatic (display & video), affiliate, SEA and price comparison.

PPC management of a €X million monthly ad spend portfolio—working together with / or leading in-house teams in B2B and ecomm.

As a Google contractor consulting a portfolio of ~120 (online) marketing agencies in the Netherlands and Belgium.Focusing on search, display, shopping and YouTube. Set up, consulted, optimized and evaluated campaigns for market leaders in verticals such as: pharmaceutical, supermarket industry and the music (publishing) industry.Dual function as an subject matter expert. Training new hires in Google's Display Network: targeting, ad creatives and bidding strategies for Display advertising. My trainings were ranked in the highest scoring segment as evaluated by training specialists.

Responsible for acquisition, creation and maintenance of PPC (Search, Display, Paid Social) campaigns for different clients such as Tilburg University and GGD. Analyzing website statistics for clients through Google Analytics (360), providing actionable insights. Co-hosting an online marketing event: THOM076► See some of my cases below.

► Over 50 websites built. See some examples below.

Working mainly with CPA offers in the music industry vertical. Monetizing web traffic through YouTube and blogs with a total of 500k MAUs. I am also an approved publisher at the following networks: Google Adsense, Amazon Associates, AffiliaXe, Peerfly and Clickwinks.

Conducted feasibility study to release Android app for South Africa