Robb Weidemann Email & Phone Number

• Lead global team to profitably grow sales through product development, operational improvements, info sharing, marketing strategy, and opportunity pursuit; Lighting grew 19% to $89M in 2022; 5-year CAGR of 11%
• Manage margins through pricing, cost reduction, portfolio management, and collaboration with sales and operations teams; reduced SKU count by 5% and increased total business unit gross margin from 46 to 48% from 2022.
• Provide vision for product roadmap and portfolio strategy to define business unit goals and resource allocation; actively prioritize and manage +15 concurrent developments plus customization with a 7M annual budget
• Meet with customers live and virtually to create extensive voice of the customer personas and application lists that drive roadmap priorities; executed 20 product launches in 2023
• Lead programs with Sales to hit price, performance, and delivery targets, forecast demand, and generate multiple >$1M wins
• Prioritized design updates and obsolescence plans to maintain production and grow sales during supply chain shortages, and support plant closures

• Accelerated decision making through remodeled product roadmaps, competitive analysis, and lifecycle reviews
• Initiated product segmentation to protect profitable business and markets; deployed global pricing and grew one line $0.5M
• Conceived new platform and led hardware and software developments including UX and UI; built and led cross-functional team to support Sales and Operations; connected +1,000 users in eight months; first-year revenue $0.5M

• Guided BU leadership transition and realigned team around product expertise and functional skills to grow sales ##%
• Adjusted schedules and management style to support hybrid work and sustain innovation during Covid

Greater Minneapolis-St. Paul Area

• Create and execute sales and marketing strategies to rapidly grow top line revenue; +12.5% in 2016
• Implement launch and target customer programs to drive +$1M revenue growth from two key products
• Champion customer and vertical market requirements with engineering during new product development
• Share details on market positioning, selling strategies and key benefits with global sales channel
• Cultivate direct relationships to grow sales funnel and establish partnerships to expand field coverage

Greater Minneapolis-St. Paul Area

Developed opportunities with port terminal operators, equipment OEMs, and railroad operators. Created resources to engage sales team in new industry and facilitate demos, quoting and closing. Initiated global collaboration to improve information exchange and accelerate application sharing.

Greater Minneapolis-St. Paul Area

Actively managed US based international technical support, marketing and customer service staff. Established regional office in Brazil; hired Managing Director and subsequent three employees. Implemented 'Four Disciplines of Execution' program. Produced 11% annual growth through a team of 25 distributors in Central and South America. Delivered 18.3%.

Greater Minneapolis-St. Paul Area

Added management of remote employees in Taiwan and Japan. Found, contracted and trained distribution in Malaysia, Singapore and Vietnam. Created transparent goal and KPI based employee evaluation tool. Sponsored creation of global webinar program for product launches, vertical market and product training.

Greater Minneapolis-St. Paul Area

Managed US based international technical support staff. Reformatted corporate training program by adding interactive technology and increasing trainee participation. Continued to support commercial activity in Brazil and Argentina.

Greater Minneapolis-St. Paul Area

Directed nine distributors in Brazil and Argentina. Initiated strategic pricing, training and account programs. Launched targeted AdWords campaign for Brazil.

Greater Minneapolis-St. Paul Area

Delivered timely technical support and training to Latin America and Asia regions. Coordinated 15 local employees and led product specific training for +30 global participants.

Mba, Consulting, Finance, International

Bsee, Electrical Engineering, Mathematics

Activities and Societies: Student Government, Engineering and Architecture Ambassadors, IEEE