Responsible for leading the Office of Marketing and Communications which serves as the university’s marketing and branding center, leading UM-Flint's primary messaging strategy to shape the reputation of the institution. Additionally, the office spearheads various digital marketing initiatives that support the university’s enrollment goals.The office has functional responsibility for the following areas:-Brand strategy and guidelines.-Marketing and communications strategy.-Creative development and delivery.-Media and public relations.-Internal and external communications.-Image and brand management/tracking.-Web communication.-Graphic design.-Digital design, photography and videography.

Responsible for developing strategic content across all platforms – print, digital, video and social medium – for multiple internal and external audiences in support of SRU’s overall strategy, brand and messaging. Serves as the lead in content creation, maintaining effective media relations and editorial standards and practices while also serving as the deputy spokesperson and a member of the crisis communication team. Assumes the responsibilities of the executive director when appropriate. Provides guidance for managers, directors and executive leadership on working effectively with media outlets and other stakeholders that promotes the objectives of the University.Selected achievements:• Serves as editor and lead writer for the institution’s official magazine, The Rock. Published three times each year, the magazine is a 44-page, full-color publication with a circulation of 60,000.• Established a daily round up of news that is disseminated to local and regional media that has resulted in an increase of inquiries from media seeking follow up to university programs and activities. The communication helps cultivate relationships with local and regional media while allowing for the proactive pitching of stories.• Supervising the revision of university’s guide to visual standards in order to help apply visual elements consistently and accurately, in combination with consistency in editorial style and message. The guide will provide general guidelines while emphasizing the benefits of being consistent in the way the university community should present SRU in printed and visual communication.• Created and disseminated a media relations protocol for use by faculty and staff in order to ensure clear, factual communications with the press and the public to protect the interests of the university. Said protocol provides a "road map" for constituents to follow if they are contacted by, and asked for comment on a particular action, by a member of the media.

Provide leadership and coordination of marketing and public relations activities including development and implementation of departmental campaigns; advertising, media relations, social media and support for enrollment efforts for the university; develop, review, and approve marketing and promotional materials and activities; design, conduct, and analyze market research activities; identify specific markets and target applicable audiences; website development and creative content; budget oversight.Selected Achievements:Created and produced television campaigns which have saved over $300,000 in production costs over the past five years, as compared to those done prior to my arrival.Developed a targeted marketing campaign that assisted the university in achieving nine consecutive semesters of increased enrollment (2010-2013), culminating in all-time high of over 3,200 students (66 percent increase).Oversaw the establishment of the first-ever social media pages for the school (including Facebook, Twitter and YouTube), which rank second among all seven regional campuses in likes and followers.

Led corporate giving and PR efforts, including creation of all brochures, newsletters, and website and direct mail pieces. Set annual development and communications goals, while participating in organizational visioning and long-range planning.

Planned and directed comprehensive PR, marketing and community relations efforts. Included were compilation of press packets and the briefing/pitching to local media, supervision of volunteer development, scheduling and scripting/editing of all agency publications.

Supervised all business operations including marketing, ticket and group sales, PR, advertising, broadcasting and merchandising. Other duties included directing game operations, sales and marketing staff, creation, purchase and placement of all advertising.

Directed the financial and operational management of a 311,000 square foot center, overseeing lease administration, accounting, security, maintenance, engineering and marketing functions.

Oversaw all business operations in addition to player contract negotiations and signings; supervision of team financial records and holdings; purchase, placement and scripting of all advertising, coordinator for all game-night talent and activities, and team spokesperson.

Oversaw all business operations in addition to player contract negotiations and signings; supervision of team financial records and holdings; purchase, placement and scripting of all advertising, coordinator for all game-night talent and activities, and team spokesperson.

Oversaw all business operations in addition to player contract negotiations and signings; supervision of team financial records and holdings; purchase, placement and scripting of all advertising, coordinator for all game-night talent and activities, and team spokesperson.

Scripted and edited all team publications, oversaw compilation of game statistic kits, briefing of home and visiting media, arranging of media credentials, direction of game-night activities, supervision of off-ice officials and scoring crews, scheduling and supervision of public/promotional and broadcast appearances.

Initiated various advertising campaigns, promotional activities - inception through completion - while compiling game statistic kits, briefing home and visiting media, directing game-night activities, scheduling and supervising public/promotional and broadcast appearances. Other areas of supervision included scripting of ad copy and color analyst for radio broadcasts.

Sports writer for this Booth Newspaper. Duties included beat writer for 20-team high school hockey league, 10-team high school football league, personality features and pre-press work. Joined paper in June 1989 as freelance entertainment writer before moving to Sports Department in July 1990.