Robb Lynch Email & Phone Number

Sherrills Ford, NC, US

Plymouth Meeting, Pennsylvania, US

Davidson, North Carolina, US

Davidson, North Carolina, US

Davidson, North Carolina, US

Charlotte, NC, US

Merchandising lead for the City Center stores for Lowe's. Manage a team of Merchandisers (Buyers) and Visual Merchandisers. Work collaboratively and cross-functionally to lead the team that assorts all products for the City Center format stores. Lead director to partner with core teams in driving Marketing, Customer Experience and Supply Chain strategies.

• Promoted to lead and build a sales planning process across enterprise to improve satisfaction, profitability, inventory, and financial drivers. Developed a world class sales planning process, continuously translating.
• Led design, development and implementation of seasonal planning function across 20 operating divisions of Lowe’s US business, producing a coordinated and seamless customer experience, and contributing to positive comps.
• Created, gained executive approval and integrated company-wide priorities (quarterly) across all functions. Priorities were based on consumer research, sales and corporate objectives.
• Prepared and delivered recommendations to close sales, EBIT gaps, capitalize on opportunities and align seasonal plans which senior management unanimously accepted.
• Led process design and team development of new sales planning group consisting of 12 cross-functional partners resulting in the seamless integration of a new team and process into large matrix organization within three.

• Directed set merchandising category plans within established guardrails of Merchandising strategy and manage all aspects of merchandising including pricing, product assortment, multi-channel presence and $150M P&L for.
• Increased sales by 8%, adjusting pricing to be market competitive, rationalizing items and increasing items on e-commerce site www.lowes.com.
• Reduced cost by 10% through product lifecycle management, supplier negotiations and volume consolidation through four cadenced line reviews.
• Achieved sub-division goals of 5% cost reduction, 10% inventory reduction, 50% item e-commerce increase and 5.3% comp sales by leading cross-functional teams including Supply Chain, Merchandising, Marketing, Finance.

• Developed and executed comprehensive strategic marketing plans and programs, and initiated new marketing practices, ensuring Lowe’s continued leadership role in home center retailing. Drove new ideas to improve.
• Led all marketing programs for Outdoor Living Business with $15B in sales, included all ad media.
• Developed, directed and measured the execution of strategic annual/long-term marketing plans for four business units of Outdoor Living in order to meet and exceed sales and revenue commitments/goals.
• Drove $250M in incremental sales, developing new strategies and implementing new Spring Catalog.
• Saved $800K in cost after initiating and implementing a streamlined process with supplier partners.
• Developed and implemented $100M worth of mass ad media marketing strategies resulting in consistent mid single digit traffic increases quarter over quarter.

• Managed marketing for all of Lowe’s Specialty Sales initiatives including: Commercial Business Customers, Installed Sales, Special Order Sales, Direct Catalogs and E-Commerce. Programs accounted for $14.5B in sales in.
• Drove $64.9M in sales through effective use of measurable marketing resources and best practices in B2B and services marketing to best understand what drives awareness, trial, traffic, ticket, close and repeat.
• Developed an in-depth understanding of the marketplace related to consumer and social behavior, economic activity, and Lowe’s competitive position.

• Recruited to manage the development of Lowe’s Canada operating model for Merchandising, Marketing, and Store Planning.
• Managed and executed pilot program to determine role of brands, must-have brands, and private brand opportunities within Power Tools and Home Organization. Implementation resulted in a long term shift in strategy to.

Lake Zurich, Illinois, US

• Managed all merchandising and marketing functions for four product categories with sales of $70M. Overall accountability included financial reporting, marketing, sales forecasting and customer presentation.
• Increased sales 4% in 2002, 38% in 2003, with a 26% contribution margin improvement YOY in a downward spiraling market.
• Managed development and implementation of 154 new items that were developed, engineered, and manufactured at international facilities for national launch into Office Depot.

Rockford, IL, US

Atlanta, GA, US

Master Of Business Administration (M.B.A.), Business

Bachelor'S Degree, Business Administration