Sr. Director Of Growth Marketing
CurrentAs the Sr. Director of Growth Marketing at Miva, I lead key initiatives to drive company growth through digital marketing, video production, and content creation. I oversee and optimize paid ad campaigns on Google, LinkedIn, and Facebook. My role also includes developing and executing data-driven growth strategies to increase brand visibility and customer engagement.I manage video production efforts, working closely with Miva leadership to create high-quality promotional content for social platforms and YouTube. Additionally, I oversee the relaunch of the Sellernomics Podcast, focusing on guest acquisition and consistent publishing. I also handle securing guest appearances for Miva’s leadership team on third-party podcasts, helping to expand the company’s reach in the e-commerce space.In addition to content creation, I optimize Miva’s YouTube channel for SEO and engagement, create comprehensive social media strategies, and organize webinars to strengthen our brand authority. I also build strategic partnerships with e-commerce influencers and industry thought leaders, collaborating on co-marketing initiatives and evaluating trade show opportunities for high-ROI participation.