General Manager & Licensee
The Links Shell Cove Golf Course & Shell Cove Tavern is an integrated facility, owned and operated by Shellharbour City Council. In the capacity of General Manager and Licensee, I maintained responsibility for overseeing the day-to-day operations of the various business functions across the facility. Critical to my success at Links Shell Cove was my ability to execute a range of strategic initiatives designed to improve revenue streams and realise long-term sustainability. Significant achievements include: ⛳ Business Plan 2012-2016 – developed in response to consecutive losses sustained by the business, I identified a range of process improvements resulting in an increase in revenue and ensured the ongoing viability of the business. This included a reconfiguration of the golf course, construction of a 45-lot sub-division, modernisation of the clubhouse facilities, installation of gaming machines, and the creation of a capital-backing fund. ⛳ Business Plan 2017-2022 – following from the success of the previous business plan, I developed a follow-up plan designed to achieve the business’ ongoing sustained growth. This included the addition of ten gaming entitlements, stage two club house refurbishments, premium SHANX mini-golf facility, four additional water storage ponds, land use plan and feasibility study for an integrated seniors living development, transformation of the retail golf operations, and a catering agreement with an in-demand local restaurant. ⛳ Additional Business Improvements – drawing upon the success of the previous business plans, I executed additional continuous improvement initiatives, including the introduction of enhanced practice facilities featuring Toptracer gamification technology, and the construction of “Backyard Brew” café. I was also successful in guiding the business through multiple disaster-recovery events including the industry lockdowns pertaining to COVID-19, and a major fire that destroyed the ground floor of the facility.