Robby Cunningham, Apr Email & Phone Number

Tallahassee, Fl, Us

Tallahassee, Florida, United States

North Highland is a leading change and transformation consulting firm, recognized for its deep expertise and collaborative, action-oriented approach. We bring together the brightest minds to create positive change and transform businesses through customer, workforce and operational lenses.In this role, I was charged with communications strategies, client outreach, presentations, and messaging functions. I crafted and managed branding and communication protocols, strategies, and guides and created/launched an employee recognition program mobile app. Specific industries of focus and KSAs utilized included: Medicaid/Healthcare, Consumer Services, Government Relations, SaaS, Enterprise Tech, UI/UX. Highlights from this role included: • Designed, owned, and managed multiple project websites, newsletters, and communications plans.• Created mobile application through self-learning and usage of MS PowerApps and Flow.• Created and managed branding standards and guidelines.• Conducted and supported Organizational Change Management (OCM) activities.• Created, produced and performed training videos and related content.

Tallahassee, Florida Area

In this position, I leveraged knowledge in Google Analytics and other tools to identify high/low target areas and traffic for outreach activities. I directed projects through analysis, documentation and all active phases through to completion. I was liaison between customers and programmers to facilitate open communications. Achievements included: • Rebuilt IT intranet webpage and related products for 12K users as lead analyst and designer.• Created mobile application and training package through self-learning and usage of Tableau and Footprints.

Tallahassee, Florida

In this position I owned communications, public relations and membership operations as an executive team member. I promoted dozens of events, company vision and memberships through strategic outreach and marketing campaigns across websites, publications, email and social media. Accomplishments included: • Developed project management and workflow systems from scratch.• Created tracking and reporting tools and protocols.• Developed policy, budgeting, direction and messaging strategies.

Tallahassee, Florida

In this role, I created brand identities to monetize public-facing components of company image and product portfolio. Interviewed and selected partners, owned Public Relations/marketing functions and co-developed/managed inbound marketing program. I created dozens of collaterals and identified sales tools to improve performance. Highlights included: • Interviewed, selected and managed all activities of partnership with renowned marketing firm for select tasks.• Work closely with developers to analyze UI/UX for products and ensure optimum customer experiences.

Tallahassee, Florida

In this role, I strategized the launch of a legislatively mandated enterprise email system and developed communication plans, collaterals, change management strategies and processes, analytics and reporting mechanisms for smooth user transitions. Achievements included: • Served as lead liaison for Xerox to clients and partners across 32 state agencies and 120K+ users.• Designed and pitched worldwide corporate rebranding campaign.

Tallahassee, Florida

As Director of Communications and Branding, I liaised with Governor's office as the primary media spokesperson. I planned and executed events with Governor and agency executives, oversaw internal/external communications and public records requests, analyzed needs and drafted/managed numerous RFPs and vendor contracts. Accomplishments included: • Utilized extensive strategic tactics to identify and avoid daily crises.• Owned agency name change, rebrand, website rebuild and organizational change management projects.