Dong Ryul (Robert) Lee Email & Phone Number

대한민국 서울

Digital & Emerging Tech Consulting- Global Electronics Manufacturer Offline Experience Store KPI Definition ProjectUsed SQL to collect global store sales and customer behavior data and utilized data visualization tools to analyze store performance, optimizing customer-oriented services.- EY Industry Research Institute (Think Tank)Assigned to EY Korea's Think Tank, the Industry Research Institute, to analyze contemporary megatrends and publish major reports, organize various themed forums and seminars, issuing insights on future industries/technologies.- Global Electronics Manufacturer Online Sales Activation ProjectImproved the eCommerce payment process based on customer behavior and competitor analysis, as well as benchmarking best practices, thereby enhancing conversion rates and expanding the product offerings available to customers through planned offers/promotions.- Global Electronics Manufacturer SME Sales Activation ProjectConducted domestic market research and analyzed sales data from the past 10 years to develop a B2B Go-To-Market strategy and approach targeted at SMEs, who were previously not the main target, setting KPIs for analyzing potential business opportunities and performance.- Global Electronics Manufacturer O2O Strategy Development ProjectIntegrated and analyzed offline store zone-based movement/sales data and online traffic data to construct an O2O strategy framework, establishing appropriate touchpoints and entry points within the brand and customer's End-to-End journey online and offline.- Global Electronics Manufacturer B2B Website Integration Revamp ProjectCollected business requirements from about 50 international branches and reached consensus for a company-wide revamp of the B2B website, which includes 92 languages, launching an integrated eCommerce B2B brand site.

- Analysis of Website Traffic and Digital Marketing Campaign Efficiency for 12 Brands of a Global Cosmetics ManufacturerConducted comparative analysis of sales performance against advertising costs by channel for digital marketing campaigns, suggesting strategies to diversify channels based on advertising goals and timing to increase incoming traffic and enhance conversion rates.- Improvement of Data Collection Environment in Adobe Analytics and Transition to Google AnalyticsCarried out a comprehensive diagnostic of key metrics and KPIs to facilitate the transfer of data sources from Adobe Analytics to Google Analytics.

- GA Implementation and Insight Consulting Project ExecutionConducted interviews and website analyses to define industry-specific KPIs for the introduction of tools including Google Analytics within the Google Marketing Platform Reseller and consulting team.Set up and implemented necessary tracking metrics using Google Tag Manager.Recommended optimal digital marketing channels and content for each touchpoint based on Attribution Modeling.Created a continuous monitoring environment using data visualization tools (Dashboards, Custom Reports).Defined the best content and placements based on A/B and Multivariate Testing to optimize conversion rates.Derived online customer pain points, then provided customized data insight reports (Conversion Funnel Analysis, User Behavior Analysis, Consumer Journey Optimization).