Robby Johnson Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

-Manages a six-person marketing communications team in the Office of Admissions.-Significantly expanded UAA’s prospective student drip campaign to match the quantity of communications offered, which included a 37 percent increase in email unique open rate. -Collaborated with several key stakeholders, including First-Year Experience, to offer a stronger, simplified road map for incoming students on the next steps to take after admission. The collaboration helped toward a 130 percent increase in attendance of New Student Orientation and a 12 percent increase in first-time freshmen enrollment for the Fall 2023 semester. -Launched UAA's first-ever family communication portal with CampusESP. Over 2,300 prospective Fall 2023 family members signed up. A total of 72,000 emails for the 2023 cycle were sent to families. -Led a brand refresh for admissions marketing materials.-Led an overhaul of UAA’s Admissions webpages and the institution’s financial-aid webpages.

Anchorage, Alaska, United States

-Performs integrated marketing communications for UAA's Office of Admissions.-Manages all admissions social media, and creates all graphical content for such.-Creates content for and helps plan email-marketing campaigns.-Oversees website edits for specific academic program pages.-Composes student features for use on uaa.alaska.edu and UAA marketing materials.

-Primary media relations contact for NKU's women's soccer, men's soccer and baseball programs.-Generates social media content for primary contact sports. Creates social media graphics via Adobe Photoshop. -Composes all game recaps for primary contact sports and men's basketball.-Maintains media guides for primary contact sports via Adobe InDesign and composes game notes for every contest. -Records stats for soccer and baseball via NCAA LiveStats and StatCrew. -Handles every aspect in creating weekly videos for all primary contact programs that are in-season. -Photographs action shots at away contests.-Assists in maintaining NKU's SIDEARM website, NKUNorse.com.-Supervises student employees at home athletic events.

Buffalo, Ny

-Writes features for the University's respective campus and research news via UBNow.-Writes and distributes press releases through the University's News Center-Produces content for UB's social media channels-Performs other tasks as needed

West Seneca, New York

-Public relations contact for Erie 1 BOCES' Special and Alternative Education programs. Also assists in public relations efforts for Western New York public school districts.-Contributed several articles for in-house publication-Created social media content for E1B's Twitter and Facebook accounts-Pitched stories of interest to local media. -Edits several school newsletters.

Buffalo, Ny

• Writes game recaps for the Buffalo Bisons, the Triple-A Affiliate for the Toronto Blue Jays.• Assists Bisons PR staff in all game day activities/responsibilities.• Helps maintain Bisons.com.• Assists in media relations duties in the Bisons press box• Provides support to Bisons game day entertainment productions.

Buffalo, Ny

• Covers all sports within the State University of New York at Buffalo athletics program under the subsidiary website Bull Run• Writes the most frequent and up to date coverage out of all other media outlets that cover the Bulls• Organizes site layout• Networks with athletic department personnel and site community to increase outreach for site growth• Travels to sporting events and other marquee events such as the MAC Tournament and Bowl Games to provide coverage.• Using social media such as twitter to promote the site and the content within the site.

Master Of Arts - Ma, Communication

Bachelor Of Arts (B.A.), Communication