Rob Canfield Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

1. Onboarding and Enablement Program for Sales & New HiresChallenge: A facility management and energy organization struggled with lengthy onboarding times for new sales hires, affecting time-to-market and certification rates. Solution: Developed a comprehensive onboarding and enablement program, including tailored curriculum development and content creation, to expedite the learning curve for sales and new hires. Results: Reduced go-to-market time by 20% for new sales hires and boosted certifications by 40%, driving quicker integration and productivity. 2. Framework for Professional Services and Salesforce LMS SolutionChallenge: Motivis Learning needed a structured framework for scoping and delivering professional services, especially to support their Salesforce-native learning management solution. Solution: Created a scalable framework for professional services engagements and led the implementation of a native Salesforce LMS solution. Results: Accounted for 90% of the organization’s first-year sales, establishing the LMS as a cornerstone of Motivis Learning's product portfolio. 3. Billing & Management Solution Assessment for GoTo GroupChallenge: GoTo Group required a modern, cost-effective subscription billing solution to replace its proprietary system, which was affecting operational costs and customer retention. Solution: Led an in-depth assessment to identify viable options for a cloud-based subscription billing solution. Results: Achieved 70-80% in opportunity cost savings, increased customer retention by over 10%, and improved customer lifetime value measurement.

Chicago, Illinois, Us

1. Scaling Global Services with SOPsTo manage Copado’s rapid growth, I built a scalable global services team, creating standard operating policies and procedures, go-to-market service packages, and a global delivery partner network. These initiatives boosted operational efficiency, delivering a 25% annual margin improvement. 2. Aligning Services and Sales for Revenue GrowthCopado needed to increase deal size and meet revenue targets consistently. Collaborating with Sales leadership, I aligned professional services with high-value sales strategies, doubling the average deal size and surpassing revenue targets by over 15% for seven straight quarters. 3. Enhancing Delivery Predictability and Margins with a Scoping StructureTo improve delivery predictability and maintain margins, I developed a scoping structure that clarified project planning, KPIs for delivery, utilization, and financials. This framework resulted in higher delivery predictability, improved margins, and a client satisfaction (CSAT) score of 4.8/5. 4. Team Growth and Talent RetentionRapid scaling demanded a strong team and retention. I expanded the team from 11 to 30, established career development pathways, and introduced onboarding processes that cut new hire bench time by 30%. This resulted in a 99% retention rate, ensuring continuity and expertise in the team. 5. Accelerating Services Through Partner Network ExpansionTo meet service delivery targets, I expanded Copado’s global partner network, enabling quicker, more flexible service delivery. This effort helped accelerate service delivery targets by 25% through the partner network.

Andover, Ma, Us

1. Developing Targeted Training Programs for the Banking SectorIn the retail banking sector, I designed and delivered curriculum focused on business development, leadership, organizational change, customer success, and quality improvement. This training empowered bank personnel with critical skills, ultimately strengthening client relationships and driving sustainable growth for the organization. 2. Streamlining Operations for an Insurance ProviderFaced with inefficiencies in a regional insurance company’s processes, I introduced a quality and process improvement framework. This initiative led to a 25% reduction in processing times within the first three months, significantly enhancing operational efficiency and customer satisfaction.

Waltham, Ma, Us

1. Building a High-Performing Team to Drive Customer SuccessTasked with establishing a new professional services and customer success team, I created structured processes to ensure consistent scoping, implementation, and adherence to delivery standards. Through well-defined workflows and targeted training, my team exceeded annual revenue projections by over 10% and maintained a remarkable 98% year-over-year client retention rate. 2. Designing Customized Service Offerings to Meet Client NeedsTo cater to Brainshark’s diverse client base, I developed and launched additional service offerings tailored to specific client requirements. This involved outlining the scope, developing strategic plans, crafting statements of work, and executing new service initiatives. These offerings not only improved customer satisfaction but also contributed significantly to Brainshark’s revenue growth. 3. Providing Data-Driven Insights for Executive Decision-MakingTo support executive management, I designed and delivered over 12 monthly and quarterly reports containing critical KPIs and statistical insights. These reports empowered leadership to make informed decisions on service strategy, resource allocation, and overall performance improvements.

London, England, Gb

1. Orchestrating High-Impact Video Engagements for Key Media ClientsAt Ooyala, I partnered with major media organizations like ESPN, Bloomberg, and The Washington Post to design and implement large-scale, custom video engagements that met their specific audience and engagement needs. By closely collaborating with each client, I helped Ooyala provide tailored solutions that expanded our footprint and deepened client loyalty. This approach not only positioned Ooyala as a strategic partner but also contributed significantly to revenue growth. 2. Creating $500,000 in Savings through Platform Consolidation for ESPNIn a strategic move to enhance efficiency and reduce costs, I led the consolidation of ESPN’s online video platforms. By centralizing these systems, ESPN achieved first-year savings of $500,000. This consolidation project not only streamlined ESPN’s operations but also strengthened Ooyala’s reputation as a cost-saving partner capable of delivering measurable financial results. 3. Building Lasting Client Relationships through Proactive Account ManagementThroughout my tenure, I focused on nurturing long-term relationships with our high-profile clients by consistently seeking new ways to enhance their experience and expand their use of Ooyala's offerings. By exploring and proposing new projects and services that aligned with their evolving needs, I was able to increase account revenue and solidify Ooyala’s role as a trusted partner.

1. Founding a Company and Building a Sales Pipeline Worth Over $1 MillionAs a cofounder of vLoop, I was responsible for taking the company from concept to market. I conducted strategic analysis and thorough market research to understand the needs of broadcasters and content providers, which led to the creation of a digital media platform connecting them to multiple audiences. By establishing strong branding and a targeted marketing approach, I was able to build a robust sales pipeline exceeding $1 million. This accomplishment demonstrated my ability to launch a business, drive product-market fit, and generate early-stage revenue.2. Developing Innovative Products and Services to Capture Market NeedsAt vLoop, I led the development of products and services that met the unique demands of broadcasters and content providers. Through strategic analysis and continual client feedback, I identified specific audience engagement needs, which guided our product offerings. This proactive approach not only helped us stay ahead of the competition but also resulted in a user-centric product that resonated with clients and secured early adopters, enhancing vLoop’s reputation as an innovative solution provider in digital media.3. Establishing a Distinctive Brand that Resonated with the MarketCreating a brand for vLoop involved crafting a value proposition that set us apart in a crowded digital media landscape. I led branding initiatives to define our identity, ensuring it aligned with the needs of our target audience. This clear brand vision supported our successful marketing campaigns, which contributed significantly to our pipeline and early sales achievements. vLoop’s brand helped us establish a foothold in a competitive market, setting the foundation for growth and customer trust.

Sunnyvale, Ca, Us

1. Client Solution Consolidation for GannettChallenge: Gannett’s media outlets were using four separate systems that led to inefficiencies, high operational costs, and underutilized assets across their network.Solution: Spearheaded a large-scale project to migrate four client solutions onto a single consolidated platform, streamlining operations for over 100 media outlets.Results: Reduced operating costs by 200%, increased asset usage by 50%, and significantly boosted client satisfaction by providing a more efficient and unified solution.2. Platform Upgrade for Virgin MediaChallenge: The Yahoo/Maven platform required a comprehensive upgrade for Virgin Media to meet evolving market demands.Solution: Managed the upgrade of the Yahoo/Maven platform, ensuring it was optimized to support Virgin Media’s strategic goals and operational requirements.Results: Successfully upgraded the platform without disruptions, enhancing Virgin Media's capabilities and supporting the company’s competitive positioning.3. Platform Rollout for Alliance Atlantis/CanWest PublishingChallenge: CanWest Publishing needed a rapid deployment of Yahoo’s platform across 60+ media outlets, requiring careful planning to meet tight deadlines.Solution: Led the rollout, coordinating with internal teams to ensure a smooth and timely deployment across all outlets.Results: Delivered the platform rollout to over 60 media outlets successfully, improving CanWest’s operations and enhancing Yahoo’s service reputation.4. Revenue Growth Through Service UpsellingChallenge: Yahoo sought to enhance service engagement revenues while deepening client relationships.Solution: Identified upselling opportunities within existing service engagements and worked closely with clients to provide tailored solutions.Results: Increased revenue streams by over 50%, demonstrating an ability to expand client relationships and deliver greater value.

Ba, Psychology

Master Of Arts - Ma, Innovation And Technology