Rob is a strategic and experienced digital function leader with over 20 years of success helping organizations adapt and grow. Core competencies: 1. Data-driven Strategic Analysis: Using fluency with data, analytics, and statistical methods to obtain deep understanding of company performance, craft strategies for improvement, and drive understanding across stakeholder groups. 2. Digital Platform Implementation: Using knowledge acquired throughout a career of online work to drive the timely delivery of complex technology projects that succeed in achieving their goals. 3. Iterative development and optimization: Building and leading teams that are focused on continuous enhancement of user experiences for customers.Rob serves as fractional CMO for SOWAL House and is a member of the Board of Directors for Urban Glass. Prior to this, he served as VP, Bank Partnerships at Cardlytics, and led the Solution Consulting function at aqfer, a fast growing Big Data SaaS startup. In his free time, he makes and performs dance music.