Robert Carmona Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Developing the strategy for Canada’s future retail batch payments system, the third pillar of the Payments Canada modernization roadmap.

Toronto, Canada Area

Developed sales and product strategies for business banking, payments, and trade finance groups. Transitioned to the divisional PMO group to oversee two key projects.

Toronto, Canada Area

• Promoted to this role to build a 3-year roadmap that would improve the channel’s customer experience, and align to the other self-service channels and the branch.
• Conducted a comprehensive customer analysis, along with a competitive analysis, external research, and overall retail bank strategy to develop a 3-year channel roadmap. The roadmap items resulted in improved Canadian.
• Member of the Customer Value Proposition committee tasked with analyzing, identifying, and prioritizing strategic projects for the retail bank.
• Oversaw and managed a new user experience for the ABM Channel, optimized experience at ABMs. Also developed the user experience flow for Tangerine ABMs, and third party ABMs at Shell, 7-Eleven, and Cineplex.
• Launched over 14 projects/enhancements over a 4-year period, with budgets ranging from $100M to over $1MM. Oversaw business analysis, drafting BRDs and business cases, and user experience design.

Toronto, Canada Area

• Responsible for marketing initiatives and projects for the ABM Channel.
• Increased the Bank’s marketing reach by introducing sponsorship and product advertisements to ABM screens – worked with the design team to develop marketing screens according to system requirements.
• Project managed an ABM Content Management System (CMS) for screens – developed requirements, built the business case, developed the user design of the CMS.
• Coordinated the development of the largest business case in the Bank’s history (at the time) - $100 million for ABM replacements.

London, United Kingdom

• Worked with clients to develop data-driven sales strategies. Also, led data projects, along with other digital projects where required.
• Led the end-to-end launch of Tangent’s proprietary CRM tool. Worked with clients, developers, and client data to develop the information architecture (UX/UI).
• Analyzed client data with MySQL and presented sales and segmentation strategies to clients (Borders Books, and ATS Euromaster).
• Member of the agency pitch team to present data and strategy capabilities – won several successful client pitches.
• Developed the UX/UI based off web analytics, and customer journeys to enhance the user experience of Nails Inc. a women’s nail polish ecommerce site and an “AirBnb” type site.
• Worked on several smaller projects, including campaign microsites, transaction websites – work included information architecture, SOW, managed developers and designers.

I was elected as the alumni member to Ryerson's Board of Governors. I sat on the Finance Committee.

New Product Development - Idea generation, feasibility analysis, project management, implementation, and market strategy.

Masters Of Business Administration (Mba)

International Mba Elective, Investment Banking And Corporate Restructuring

Leveraged Acquisitions (LBO, LBI, MBO) Project Finance Asset & Debt Restructuring M&A Transactions Corporate Restructuing

Bachelor Of Commerce, Information Technology Management - Specialization In Systems Analysis & Design

Diploma, International Business