Rob Carolla Email & Phone Number

Dallas, Tx, Us

- Oversee all facets of communications, public and media relations for the League.- Lead staff and host entities as Championship Director, coordinating all operations for postseason event.- Serve as liaison to broadcast and production partners on variety of issues. - Participate as key member of senior leadership team, including providing counsel on various topics.- Establish initial guidelines in communications for league staff and team representatives.- Handle coordination and oversight of annual awards program for the League, including Most Valuable Player and other postseason accolades.- Administer and develop process to edit, coordinate, and distribute League communications and content.- Serve as organization spokesperson as appropriate

Plano, Tx, Us

- Directed and coordinated thought leadership, external communications and events strategy- Planned and executed high-level events in support of company-wide goals and in particular, university relations efforts - Created and implemented public relations and media relations strategy to build awareness and preference for the company- Hired and developed staff and third-party agencies to achieve excellence with all processes - Negotiated and optimized five and six-figure sponsorship investments with outside organizations- Compiled and handled oversight of annual industry relations and events budgets

Greenwich, Ct, Us

- Member of senior staff that coordinated and planned launch of new organization- Responsible for developing and implementing a communications and media relations strategy on local, regional and national level- Proactively cultivated relationships with the media and local influencers in order to drive opportunities to increase league, team and player visibility in the local market. - Worked closely and creatively with content team to build substantial digital following- Managed all media requests and publicity for front office, legendary head coach, assistant coaches and 52-person player roster. - Developed and produced team materials and communications collateral - Oversaw and managed development of XFL-wide credential system- Collaborated with marketing staff to drive XFL brand through consistent and clear messaging - Key contributor at league level on planning for XFL’s inaugural 2020 season

- Oversee all strategic communications planning for the 150th Anniversary of College Football- Serve as point of contact for all curation and presentation of content in relation to the event- Coordinate all communications, media and public relations for the celebration- Work with any outside stakeholders that may assist in the 150th Anniversary

Dallas, Texas, Us

- Primary communications contact for men’s basketball and soccer, responsible for all national, regional and local media interaction- Oversaw Digital Media staff on all facets of the Conference’s digital programs, involving website, social media and video operations- Worked with Senior Associate Commissioner and Associate Commissioner for Men’s Basketball on various annual administrative needs in men’s basketball, including scheduling, television broadcasts, game management, coaches’ meetings and the postseason conference championship- Managed and coordinated all duties as media coordinator for Phillips 66 Big 12 Men’s Basketball Championship and serve as one of main administrators for annual event. - Served as media coordinator on six different occasions when hosting NCAA Men's Basketball Championship competition, including host media coordinator for 2014 NCAA Men’s Final Four- Liaison to production teams for national and regional broadcast networks during the regular season and on site at conference men’s basketball championship- Partner as primary liaison with external printing companies in production of all conference media guides, championship programs and other office publications- Coordinated and supervised internship program as hiring authority for annual positions - Served with Associate Commissioner as conference liaison to NCAA Division I Men’s Basketball Committee- Negotiated and maintained annual contacts with selected outside vendors- Maintained budgets for media day and annual travel- Secondary sport responsibilities for golf, tennis, rowing and equestrian

New York, Ny, Us

- Responsible for day-to-day football media relations responsibilities as well as assisting with general media inquiries for football, men’s basketball and baseball- Coordinated maintenance of conference website, visited annually by over one million users- Built BIG EAST website for conference with no prior Internet presence- Assistant Media Director of BIG EAST Men’s Basketball Championship - Interacted daily with national, regional and local writers as well as television and radio media- Managed conference-wide statistical reporting for numerous sports- Timeout coordinator responsibilities for the NCAA Division I Men’s Basketball Championship- Directed and supervised two full-time interns

Dallas, Tx, Us

- Primary media contact for men’s basketball, volleyball, track & field, cross country, golf and tennis- Implemented and maintained computer statistical reporting system used by member schools- Edited and designed men’s basketball tournament and women’s volleyball regular season media guides- Handled service bureau reporting responsibilities for men’s basketball and selected football reports- Provided editorial assistance for conference publications - Assistant Tournament Media Relations Director at conference men’s basketball championship- Established initial format and designs for various conference media guides and press releases

Bachelor Of Arts (B.A.), Communication Sciences

Education record