Rob Catlin Email and Phone Number
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Award-winning, strategic, and results-driven Senior-Level Business Leader bringing extensive experience and expertise in both successfully developing a medical aesthetics company from the ground up as well as turning around a medical device company from poor financial and operational performance. Skilled in directing all company activities, ensuring the attainment of all commercial and financial milestones. Proficient in maximizing the product portfolio value and representing the company as the primary spokesperson, enhancing its visibility among investors, the medical aesthetics industry, and potential partners. Demonstrated experience in hiring and retaining a high-performing sales team, planning budget and finances, developing strategic partnerships, promoting brand/business, and ensuring customer satisfaction. A self-motivated leader with practical communication skills and the ability to foster a company-wide culture of excellence and innovation.
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Chief Executive OfficerMiradry, Inc. Jan 2024 - PresentNewport Beach, California, Us
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ConsultantBirdsong Consulting Group Apr 2023 - Dec 2023Established consulting practice for medical aesthetic and dermatology companies. Clients include companies operating in areas of energy-based medical devices, facial injectables (i.e. dermal fillers), online/digital skincare, and professional channel skincare.
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Senior Vice President And General Manager - Medical AestheticsEndo International Plc Feb 2021 - Mar 2023Malvern, Pa, UsLed quickly growing new business line and pivoted during critical external events to continue implementing the strategic business plan, even as it evolved through major external factors. Was instrumental in launching and sunsetting the division. • Reworked launch activities and reformulated sales plans to meet the changed forecasts due to COVID-19 supply chain delays.• Launched QWO in March 2021 with an “Early Experience Program” (EEP) involving 300 HCPs, followed by outside EEP customers in April. Met and exceeded every internal financial forecast for the product in 2021.• Updated messaging and began a clinical development program to address the issue of discoloration that emerged in Q4 2021. Recognized with the 2021 Medical Affairs “Excellence in Cross-Functional Partnership” Award.• Fostered a divisional culture that was regarded continuously by stakeholders as the best in the company, leading to the highest engagement results despite complex environmental factors and outside influences. • Guided Endo Aesthetics through unprecedented disruption caused by three major events: unforeseen adverse event with QWO (skin discoloration not observed in any clinical trials), Endo’s unexpected loss of exclusivity of the company’s >$1B product in February of 2022, and the company’s ultimate Chapter 11 filing in August of 2022; last employee retained to help transition and sunset business with customers and internal stakeholders. -
Vice President - Aesthetic Sales And MarketingEndo International Plc Dec 2017 - Jan 2021Malvern, Pa, UsHand-picked as the first employee to create a new company and division to support the launch of a collagenase-based injectable to treat cellulite (named QWO), the first FDA-approved injectable product to treat cellulite. • Developed messaging and positioning of EA and QWO as bringing significant innovation to an unmet need; developed a non-branded campaign to help create cellulite awareness and foundation for a new category of cellulite treatments. • Hired and developed a team of >100 from scratch comprising marketers, professional relations executives, executive director of sales, area directors/managers, field/inside sales representatives, account directors, and sales trainers. Excellent results and momentum from Marketing and Sales execution led to promotion in February 2021 to SVP and General Manager.• Engaged personal network of key opinion leaders in plastic surgery, dermatology, and the medical spa channel to introduce and credential Endo as a new entrant to medical aesthetics, highlighted Endo’s significant track record of pharmaceutical excellence and world-class R&D to position Endo Aesthetics for success within prestigious aesthetic medical societies.• Helped create positioning and messaging with investors, earnings call scripts and Q&A.
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Senior Director Of Marketing, Commercial Lead And Medical Device MarketingPhotonmd Jul 2017 - Dec 2017Developed and led commercial strategy for photomedicine-based medical devices for therapeutic and aesthetic applications.• Led corporate development activities, including identifying strategic alliances, company fundraising, developing corporate key opinion leader physician advisory board, and developing new products.• Created all product branding, positioning, messaging, and pricing for Revian Red (Low-level light therapy hair-growing device).
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Senior Director Of Marketing, Integrated Portfolio And Medical Device Marketing (Merz Aesthetics),Ulthera, Inc (Later Merz Aesthetics In Raleigh, Nc) Dec 2016 - Jul 2017Spearheaded a team of 10 marketers focusing on optimizing consumer engagement for the complete portfolio of Merz aesthetic products across DTC channels, including digital, social media, PR, and celebrity influencers. Oversaw HCP program (My Merz Select).
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Senior Director Of Marketing, Ultherapy, And Commercial Lead For The Cellfina® SystemUlthera, Inc. Jan 2014 - Dec 2016Led global HCP marketing for Ultherapy System, created and managed inside sales organization in 2014 for Ulthera, Inc., and oversaw the launch of the Cellfina System in both the US and OUS in 2015. • Redesigned and updated KOL and HCP marketing strategies in US and OUS for the Ultherapy System lead generation as well as created and managed a new inside sales organization at Ulthera; both generated >$X.XM (~XX% of the company’s growth in 2014).• Helped Ulthera get acquired by Merz Aesthetics for $600M in 2015 and played a key leadership role in transition/integration.• Developed and executed Cellfina commercial strategy for a new minimally invasive cellulite medical device for the US and OUS.• Provided direction, oversight, and approval placement for capital sales team with the first XXX Cellfina Systems in the US market.• Led the official launch of Cellfina in December 2015 and recognized $XXM in revenue in 12 months – category leader in Class II medical devices (category size = $53M).• Led Cellfina to earn >1B media impressions in the first 12 months; winning the Allure “Best of Beauty Breakthrough” Award (2015), Good Housekeeping “Beauty Breakthrough” Award (2016), and Stevie Award “Best PR Marketing Campaign.”
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Director Of Marketing, FillersMedicis Dec 2012 - Dec 2013Scottsdale, Az, UsDeveloped and managed $140M P&L for the Restylane® family of products and product life cycle activities for the Restylane and Emervel® family of products. Directed all professional and consumer marketing strategies for Medicis’ dermal filler franchise.• Identified growth opportunities to expand reach with customer base and product portfolio utilization with existing and new accounts. Developed and implemented a new physician loyalty platform (Medicis/Mentor Valued Partner program) for all aesthetic products within the Valeant and Mentor portfolios. Restylane increased revenue and gross profit YOY for 2013.Position was relocated to New Jersey on 12/31/13 -
Region ManagerMedicis Aug 2008 - Dec 2012Scottsdale, Az, UsManaged a $30M aesthetic facial injectable portfolio (Dysport and Restylane) for the largest region in the US.• Delivered 20% facial filler growth in 2012 vs. 2011 (highest YOY growth in the US).-2011 Regional Manager of the Year-2011 Region of the Year-2011 Circle of Excellence award winner
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Brand Manager - AestheticsAllergan Dec 2005 - Aug 2008Dublin, Coolock, Ie• Managed BOTOX Cosmetic HCP and physician loyalty programs; Created Natrelle consumer CRM program, “MyNatrelle,” and managed plastic surgeon loyalty programs.• Developed Allergan’s multimillion-dollar HCP loyalty program, Allergan Partner Privileges (APP), that stands today as the industry’s gold standard program for all of Allergan’s aesthetic products; Won "Certificate of Excellence" award for APP creation.
Rob Catlin Skills
Rob Catlin Education Details
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Usc Marshall School Of BusinessFinance And Marketing -
Florida State University - College Of BusinessMarketing
Frequently Asked Questions about Rob Catlin
What company does Rob Catlin work for?
Rob Catlin works for Miradry, Inc.
What is Rob Catlin's role at the current company?
Rob Catlin's current role is CEO | General Manager | Medical Aesthetics | Dermatology.
What is Rob Catlin's email address?
Rob Catlin's email address is ca****@****ndo.com
What is Rob Catlin's direct phone number?
Rob Catlin's direct phone number is +148061*****
What schools did Rob Catlin attend?
Rob Catlin attended Usc Marshall School Of Business, Florida State University - College Of Business.
What skills is Rob Catlin known for?
Rob Catlin has skills like Sales, Medical Devices, Product Launch, Sales Management, Brand Management, Marketing, Marketing Strategy, Selling Skills, Market Research, Consumer Marketing, Global Marketing, Sales Operations.
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