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Award-winning marketing and communications strategist, innovator, manager, and leader with more than 25 years of experience helping organizations tell compelling stories, enhance their brands, support their business operations, and capitalize on new opportunities
Total Respect Football Club
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Cofounder, Vp Of Brand And Marketing, CoachTotal Respect Football Club Sep 2022 - PresentBeacon, New York, United StatesAs longtime coaches and trainers, we founded Total Respect F.C. in 2022 at the request of a group of parents looking for a better brand of supplemental youth soccer for their players. In addition to running select tournament teams, we offer skills clinics and conduct team training for area clubs. As Vice President of Brand and Marketing, I was responsible for developing the visual identity, brand messaging, website, email marketing, and social media strategy from the ground up. I design all uniforms, merchandise, training gear, and content and manage the communications tools and infrastructure. As a coach, I help develop training/clinic curriculum, conduct training/clinic sessions, organize and run tryouts, select rosters, and manage games. I hold two US Soccer Federation coaching licenses and a goalkeeping diploma.
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Owner/PrincipalRobclock Communications Aug 2015 - PresentGardiner, Maine / Beacon, New YorkStarting my own consulting company has allowed me to take my decades of experience across the marketing, communications, content strategy, product development, and branding spectrum and return to my roots working with small and medium-sized businesses and nonprofits. Whether presenting to small-business organizations on communications, branding, or operations strategy; helping a nonprofit organization prepare a well-branded, multimedia grant-application package; working with a third-generation, family-owned marina to refresh their brand and digital presence; or developing a content and experiential brand strategy for a small, independent distillery, I enjoy sharing the lessons, concepts, tools, and strategies I have acquired over the decades to help them tell their stories, grow their brands, create new opportunities, and make their organizations more effective.
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Communications Systems, Platforms, And Tools ConsultantScenic Hudson, Inc. Jan 2022 - Feb 2024Poughkeepsie, New York, United StatesScenic Hudson brought me in on a contract basis to work across all facets of their communications team to help define an eventual full-time role leading all technology aspects of their communications strategy. Introducing and/or standardizing the use of production and collaboration tools like WordPress, MailChimp, Zapier, Tandem Vault, Asana, Slack, New/Mode, and Raiser's Edge, we are streamlining how the team approaches its production work and how it interfaces and collaborates with the rest of the organization. I also manage Scenic Hudson’s web team and projects, including overseeing the development and launch of four new initiatives:1) DefendTheValley.org: A website designed to inspire and facilitate action and activism around some of the most important environmental and economic issues facing the communities of the Hudson Valley2) Heartof.ScenicHudson.org: A website dedicated to Scenic Hudson’s commitment to climate and environmental justice3) ScenicHudson.org/viewfinder: A redesigned and feature-packed new home for Scenic Hudson’s online magazine, Viewfinder4) Scenic Hudson’s Digital Parks Guide (coming soon): A new mobile application that uses advanced mapping, SMS communications, and sharing tools to engage visitors to Scenic Hudson’s parks, raise their awareness of Scenic Hudson’s environmental and social justice work, and cultivate them into becoming volunteers, donors, advocates, and activists -
Senior Digital StrategistThe Rolfson Group, Inc. Nov 2016 - May 2019Albion, MaineThis organization that provides strategic fundraising consulting to non-profit organizations recruited me to help clients develop web, social, content, and other digital strategies to improve fundraising efforts, capital campaign execution, and organizational outcomes.Responsibilities:• Evaluate and generate reports on the implementation and execution of clients’ existing digital communications channels, including websites, social media accounts, and email communications• Work with clients to develop digital marketing plans, SEO strategies, and content strategies that maximize impact on overall communications and organizational goals• Educate client leadership and staff on effective digital-marketing best practices• Train client leadership and staff on effective use of organizational and personal social media channels• Work with consultants across the group to ensure digital plans integrate with and support all strategic recommendations
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Managing Editor/Director Of Digital CommunicationsColby College Feb 2004 - Dec 2016Waterville, MeI led the evolution of Colby’s digital communications operation from one static website maintained by a small, centralized team, into an integrated suite of dynamic, responsive websites, mobile channels, and social outlets with responsibilities distributed throughout the College. I directed Colby’s digital strategy through several historic milestones, including a $300-million capital campaign, a yearlong bicentennial celebration, a major art-museum renovation and opening, and a high-profile presidential transition. Responsibilities:• Work with communications staff and executive staff to ensure Colby’s digital communications and content strategies closely aligned and integrated with all aspects of the College’s strategic mission, publications, events, and branding• Create—and manage the creation of—text, image, and video content for the College’s digital channels, including web, social media, digital signage, and more• Write, edit, and publish long- and short-form content for digital and other channels• Analyze key metrics to inform development of engaging, effective, and timely content and programs for all constituents across all digital channels• Consult for the entire College community on matters of digital media content creation, strategy, best practices, and policies • Manage and mentor student workers and interns in all aspects of digital communications, including writing, curating, measuring, reporting, and strategy -
Executive ProducerSchoolsports Inc Sep 2000 - Aug 2001Greater Boston AreaI built a digital operation from the ground up for this publishing and data company as we moved previously outsourced digital-publishing systems, staff, and operations in-house. I then lead the continuing maintenance, integration, and evolution of that operation.Responsibilities:• Hire a product team to migrate, maintain, and continue to develop an integrated, print and digital publishing system• Work with outside vendor to document their custom-built CMS and create a migration plan to move it in-house• Hire and manage a team of designers to develop and maintain more efficient UX and UI for frontend and backend interfaces• Work with senior management to develop a content strategy, revenue plans, and strategic roadmap for digital operations• Work with print-publications team to integrate digital concerns and processes into their workflow• Work with advertising/sponsorship-sales team to integrate digital offerings into their operations• Manage digital-content partnerships with outlets such as ESPN.com, AOL, The Sporting News, USA Today, and more -
Program DirectorTechtarget, Inc. Jun 1998 - Aug 2000Needham, MaThe success of one of my projects at United Communications Group (see below) led directly to the creation of TechTarget as an angel-funded startup that eventually became a very successful, publicly traded company. In addition to managing TechTarget’s product roadmap and development team, I was also responsible for onboarding all new employees—from sales to editorial to product development to c-suite executives—as the company grew from six to 180 employees in approximately 18 months.Responsibilities:• Work with a team of c-suite executives to communicate the origin, history, and evolution of our products, and develop complementary, cohesive plans for moving forward across editorial, sales, product development, and business development, and branding fronts• Lead orientation of all new employees during our very rapid, early growth period• Manage the product development roadmap and team in a very fast-paced, deadline-driven environment as the company launched approximately 20 new web products in less than 18 months.• Work with executives and board of directors to create and deliver roadshow presentations and materials to secure funding. -
Director Of Digital OperationsUnited Communications Group Jan 1997 - Jun 1998Dedham, MaI was hired to establish UCG’s inaugural web products operation in support of their industry-leading publications, events, and computer-based training products. My most notable accomplishment was leading my team in the development of a suite of highly profitable websites that were spun-off as their own company, TechTarget, Inc. (see above).Responsibilities:• Design and develop corporate and promotional websites for UCG’s product lines• Lead design and development of innovative, web-based systems for publication and delivery of subscription-based newsletter and magazine content, before content management became commonplace on the web• Lead design and development of innovative, online system to facilitate event registration, payment, and delivery of conference materials, before online registration and paid-only content were commonplace on the web• Lead team of writers, editors, sales people, and executives in the conception and development of Search400.com, the first of three innovative, editorially driven websites that eventually became the foundation for a highly successful, publicly traded company, TechTarget, Inc. (see above) -
CofounderIntouch Digital Publishing Jun 1994 - Dec 1996Bath, MeI co-founded this Internet startup with two college classmates — a designer and a programmer — to build websites and web-based applications for small and mid-sized businesses. As part of this very small shop, I did a little of everything, often learning on the fly. This included sales and marketing, strategic consulting, project management, web usability, interface design, HTML and Javascript programming, information architecture, writing for the web, and more. Intouch shuttered operations in late 1996 when we were offered full-time jobs with one of our clients
Robert Clockedile Skills
Robert Clockedile Education Details
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English Language And Literature/Letters
Frequently Asked Questions about Robert Clockedile
What company does Robert Clockedile work for?
Robert Clockedile works for Total Respect Football Club
What is Robert Clockedile's role at the current company?
Robert Clockedile's current role is Award-winning communications strategist, innovator, and leader with a wealth of experience helping organizations tell compelling stories, enhance brands, improve business operations, and capitalize on new opportunities.
What is Robert Clockedile's email address?
Robert Clockedile's email address is rc****@****lby.edu
What is Robert Clockedile's direct phone number?
Robert Clockedile's direct phone number is +120740*****
What schools did Robert Clockedile attend?
Robert Clockedile attended University Of Southern Maine.
What skills is Robert Clockedile known for?
Robert Clockedile has skills like Community Outreach, Research, Nonprofits, Social Media, Fundraising, Management, Public Speaking, Writing, Creative Writing, Editing, Copy Editing, Proofreading.
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