Rob Colenso Email and Phone Number
Product Management | UX Strategy | Design Thinking & Innovation | Content Strategy & Development at
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U.S. Naval Institute
Arlington, VA, US
Rob Colenso's Location
Arlington, Virginia, United States, United States
Rob Colenso's Contact Details
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About Rob Colenso
Digital leader specializing in product management, new product development, and user experience strategy. Nearly three decades of start-up, mid-market, and enterprise experience across sectors including nonprofit associations, SaaS solutions, health communication, e-learning, retail e-commerce, financial services, and media. Leadership and management of teams focused on digital product management, new product development, user experience strategy, user interface design, content strategy and development, and social/community strategy.Frequent guest speaker and workshop facilitator on emerging user experience design topics for corporate clients, professional associations, and volunteer organizations. Active as a mentor to both individual designers and teams preparing for startup pitch events.Areas of experience include: • Digital product strategy • Product management • New product development and innovation • Design Thinking • Lean Startup methods • Agile Scrum software development • User experience strategy • A/B and multivariate testing• User interface design • Lean UX methods • Human-centered design • Content strategy/development • Product roadmap leadership • Feature prioritization • Data-driven product optimization • Media/publishing • Social/community strategy • Entrepreneurial leadership • P&L management
Rob Colenso Work Experience Details
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U.S. Naval InstituteArlington, Va, Us -
Chief Technology OfficerU.S. Naval Institute Nov 2024 - PresentAnnapolis, Md, UsCTO for the U.S. Naval Institute, a non-profit military association founded in 1873 to provide independent, nonpartisan forums for the debate of national security issues particular to the sea services. Overseeing the digital platform strategy and information technology infrastructure that support the Institute's print and digital journalism, conference and events, and book publishing operations. Driving digital business transformation and technology stack modernization initiatives.
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FounderMeridian Ux May 2018 - PresentAn independent digital consultancy providing services including digital strategy development, user experience research, rapid experience prototyping, user interface design, content strategy, and content development for enterprise, non-profit, and volunteer organizations. In addition to direct design support, we also provide strategic consulting, training services, and collaborative design workshop facilitation. Core services:• Digital strategy consulting;• User experience research;• Rapid experience prototyping;• Content strategy and development;• Design Sprint facilitation;• Visual brainstorming workshops;• Storytelling and pitch training;• Writing and editing services.Current & past clients: Verizon, Georgetown University, The Sports Bra Project, Devil Dog Ultras, Ultrarunning Magazine, Military Officers Association of America, Patient Advocacy Strategies, Renaye James Healthcare Advisors, and the U.S. Naval Institute. -
Director, Web StrategyBrightspot Aug 2023 - Jun 2024Reston, Virginia, UsLed a product team responsible for supporting the company's marketing and customer engagement platforms, with Brightspot.com as the flagship product. Role was eliminated in June 2024 as part of a broader company restructuring. -
Senior Director, Product ManagementRarelife Solutions Dec 2019 - May 2023Westport, Ct, UsHead of product management, user experience strategy (and lead UX/UI designer), and audience development for a health communications technology startup providing curated and original content and online community solutions for individuals with rare diseases and those who support their care. In partnership with pharmaceutical companies and advocacy groups, rareLife's web experiences and mobile applications provide insight into the rare disease patient and caregiver journey to inform and accelerate treatment development and commercialization, while unifying and amplifying the voice of the patient, advocate, and caregiver in the treatment development process.Highlights include: Leading a user interface redesign of the company’s digital community conversation and education platform and associated e-mail newsletter templates to enhance credibility with users and partners, managing a technical re-architecture effort to reduce cost-to-build and increase speed-to-market, and implementing content personalization functionality to improve user engagement. -
Director, Product Management - Campus PlatformsStrategic Education, Inc Feb 2019 - Dec 2019Herndon, Va, UsHead of product management and user experience strategy for student campus platforms for Capella and Strayer universities. Responsible for digital product definition, feature requirements development, long-range product roadmap prioritization. and user experience optimization with emphasis on behavioral design interventions to improve educational outcomes. Highlights include leading two major platform migrations during 2019, consolidating to a common content management system (Drupal 8) and cloud hosting solution to improve operational efficiency. -
Director, E-CommerceStrategic Education, Inc Nov 2017 - Feb 2019Herndon, Va, UsSenior product executive responsible for digital platform strategy and optimization in support of recruitment lead generation and student enrollment for on-campus and distance-learning higher education programs tailored to meet the needs of working adults. Managed a team of eight product managers, designers and software engineers supporting the Strayer University portfolio of owned marketing platforms. Highlights include winning C-level executive approval for a 50% increase in team budget to support rapid expansion of digital experience capabilities, with a particular focus on user experience personalization and associated user data capture, and leading the content management system migration of Strayer.edu from Drupal 8 to Adobe Experience Manager.
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Senior Product Manager & Ux/Ui Team LeadTotal Wine & More Oct 2015 - Nov 2017Bethesda, Md, UsProduct management and user experience strategy leader for the nation's largest independent retailer of fine wine, spirits and beer, with 150+ stores in 20 states, and $2.5B in annual sales. Led UX/UI optimization efforts; taught Design Thinking methods to key digital staff; and developed a UX research and usability testing practice employing quantitative data analysis, qualitative research and Lean UX methods to deliver solutions at speed that address identified customer needs and pain points. Led a 14-person Agile Scrum team as product owner, while also establishing and scaling a new cross-functional product design and optimization team of eight associates.Highlights include: • Delivery of a series of rapid user experience enhancements that contributed to a 38-point improvement in customer Net Promoter Score between Q4 2015 and Q1 2016; • Winning C-level executive approval to launch the company's first in-house product design team; • Leading a series of product initiatives that contributed to a 55% increase year-over-year in e-commerce revenue in 2016. -
Director, Product ManagementCapital One Oct 2013 - Sep 2015Mclean, Va, UsProduct strategist responsible for leading the rapid prototyping and piloting of innovative consumer experiences for Capital One’s line of financial services products using Design Thinking practices, Lean Startup methods, and Agile software development. Led a multi-disciplinary team of product managers, designers and developers to validate hypotheses and new product concepts in collaboration with internal and external partners. Translated business strategies into product concepts, prototypes and pilots. Led early-stage product opportunity explorations in the emerging payments sector during CY2015, focusing on the use of existing and emerging digital commerce security solutions, including tokenization, to rapidly prototype product concepts for next-generation secure transaction experiences for Capital One customers. In CY2014, my work focused on the prototyping and development of new products that leveraged the social media ecosystem to enhance corporate Big Data consumer insights. Highlights included the creation of a rapid prototyping process that facilitated the development of 14 functional proof-of-concept prototypes in 2014, including two approved for line-of-business pilots. -
Director, Product Management, Gannett DigitalGannett Jun 2012 - Oct 2013New York, Ny, UsProgram-level director responsible for managing the execution and evolution of product plans for Gannett Digital’s portfolio of 100-plus local news and information websites. Managed digital product definition, developed feature requirements, prioritized long-range product roadmaps. and optimized revenue and audience growth by analyzing web analytics, financial performance metrics and user feedback. Managed a team of two mid-level product managers. Highlights include: Directed the successful deployment of a metered pay wall and new mobile/tablet products to 79 local news websites, as well as the associated iterative development of the codebase for those sites. This business initiative led to a circulation revenue increase in 2012 of nearly 9% after three consecutive quarters of growth, and yielded an additional $100M in circulation revenue for Gannett Co. in 2013. Led product development and management planning and pilot-site launch for the phased transition of Gannett’s local site portfolio to a new desktop website experience and associated suite of back-end technology solutions including a custom-built content management system. -
Director, New Product Development, Gannett DigitalGannett Jul 2011 - Jun 2012New York, Ny, UsPart of a five-person, start-up New Product Development team within Gannett Digital focused on web and mobile opportunities outside Gannett’s core product line. Defined processes for full lifecycle management of new product initiatives, created and managed the innovation portfolio, and leveraged human-centered design principles to identify product opportunities, rapidly prototype products and define business requirements. Highlights included: Leading the creation of an internal innovation grants program meant to cultivate entrepreneurial efforts across the enterprise; conducting multiple user experience field research engagements in support of corporate new product initiatives; and leading the planning and execution of staff transitions and technology transfers as part of Gannett's acquisition of Metromix.com, a local entertainment content provider.
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Content Director, ContentoneGannett Aug 2010 - Jul 2011New York, Ny, UsProduct development leader for an enterprise-level research and development team specializing in the conception and execution of new digital products and services for Gannett’s network of 100-plus newspapers and television stations. Identified opportunities to pair Gannett’s content resources with existing and emerging digital content distribution platforms. Led a team of three product development managers and one web developer. Applied human-centered design principles to create new products that address audience needs and create new revenue sources for Gannett properties. Product portfolio included location-based mobile applications and data visualization products, as well as blogger training and blog network development programs.
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Vp, Marketing & Product DevelopmentGannett May 2009 - Aug 2010New York, Ny, UsMarketing and product development executive for a Gannett-owned specialty news and information company (now known as Sightline Media Group) producing nine print titles, 12 websites, and broadcast content including a public affairs television program. Responsible for all aspects of marketing and marketing support, as well as online operations and product development. Marketing responsibilities included branding, promotions, conference marketing, trade shows, research, online store, and external relations. Digital responsibilities included business development, advertising operations, e-commerce and site design and development. Position included financial management with profit and loss responsibility, as well as management of 17 technical and marketing team members and operational oversight of 10 additional editorial staff.
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Director, Online OperationsGannett Jan 2008 - May 2009New York, Ny, UsExecutive-level manager responsible for determining online business strategy and managing all aspects of operations for 12 websites drawing a combined 1.5 million unique visitors monthly, including business development, advertising operations, marketing, e-commerce and site design and development. Duties included financial management with profit and loss responsibility, management and mentorship of eight technical and business team members and operational oversight of 11 additional editorial and marketing staff.
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Interactive EditorGannett Sep 2007 - Jan 2008New York, Ny, UsProduct developer and project manager for editorial components of 11 websites. Duties included managing two web producers, database editor and community manager. Also provided day-to-day operational oversight of a five-person content publishing team. Served as editorial team lead for two Web site redesigns.
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Managing EditorGannett Feb 2001 - Sep 2007New York, Ny, UsManaging editor for various Gannett Government Media Corp. publications, including:• Features Editor, Military Times Media Group -- May 2006 - September 2007• Air Force Times -- September 2005 - May 2006• Marine Corps Times -- May 2001 - September 2005Highlights include a 2005 Associated Press Managing Editors association Award for Public Service for an investigation into military purchases of flawed body armor and extensive management of deployed reporter-photographer teams covering conflict in Iraq, Afghanistan, Haiti and beyond. Conceived and managed the company's first in-depth multimedia project, a coverage series of Marine officers in basic training published simultaneously in print and online. The Web video segments later formed the core of an Emmy-nominated documentary aired on 19 Gannett TV stations. This documentary received first-place honors for documentary editing and third place for video photography from the White House News Photographers Association in 2006.
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Senior EditorStreetmail, Inc. Jun 2000 - Feb 2001North Adams, Massachusetts, UsSenior editor for a start-up e-mail media and direct marketing company specializing in delivery of local news and opinion content to 200-plus communities nationwide. Edited content and supervised a team of 16 editors leading 200-plus freelancer writers. -
Reporter, North County BureauThe Berkshire Eagle Aug 1999 - May 2000Pittsfield, Massachusetts, UsReporter in a two-person bureau office covering 10 communities for a 35,000-circulation daily newspaper. -
News EditorGannett Government Media Corporation May 1998 - Jul 1999New York, Ny, UsContent editor with Gannett Government Media Corp, a Gannett Co. subsidiary. Duties included assisting in supervision and mentoring of reporters; managing freelancers; assigning art elements; and editing copy. Edited content for publications including:Marine Corps Times -- January 1999 - July 1999Navy Times -- May 1998 - January 1999
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City EditorReporter/Progress Newspapers Oct 1997 - Apr 1998City editor for a weekly newspaper in the Chicago suburbs. Duties included reporting, editing, photography, and page design.
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Combat Correspondent (Sgt.)United States Marine Corps Dec 1993 - Dec 1997Washington, Dc, UsFour-year enlistment, ending as a sergeant. Served as a combat correspondent in Twentynine Palms, Calif. -
On-Air Talent, Kcdz 107.7 FmMorongo Basin Broadcasting Corp. May 1997 - Oct 1997Part-time DJ for KCDZ 107.7 FM, a split format Adult Contemporary/Contemporary Hit Radio station in Joshua Tree, Calif., serving the 90,000-listener Morongo Basin market.
Rob Colenso Skills
Social Media
Strategy
Web Analytics
Digital Media
Blogging
E Commerce
Leadership
Management
Online Advertising
Editing
Marketing
Product Management
Content Management
Publishing
Editorial
Digital Strategy
Strategic Partnerships
Copy Editing
Newspapers
Mobile Devices
Newsletters
Direct Marketing
Start Ups
Business Development
Mobile Applications
Content Strategy
Journalism
Social Media Marketing
Marketing Strategy
New Media
Digital Marketing
Business Strategy
Product Development
Marketing Communications
Email Marketing
Video
Multimedia
Web Project Management
Seo
Sem
Publications
Online Marketing
Television
Lead Generation
Web Content Management
Mobile Content
Partnerships
Newspaper
Mobile Marketing
Broadcast
Rob Colenso Education Details
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University Of Maryland Global CampusCommunications -
Defense Information SchoolEditors Course
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Defense Information SchoolBasic Journalist Course / Basic Broadcaster Course
Frequently Asked Questions about Rob Colenso
What company does Rob Colenso work for?
Rob Colenso works for U.s. Naval Institute
What is Rob Colenso's role at the current company?
Rob Colenso's current role is Product Management | UX Strategy | Design Thinking & Innovation | Content Strategy & Development.
What is Rob Colenso's email address?
Rob Colenso's email address is ro****@****hoo.com
What is Rob Colenso's direct phone number?
Rob Colenso's direct phone number is +130189*****
What schools did Rob Colenso attend?
Rob Colenso attended University Of Maryland Global Campus, Defense Information School, Defense Information School.
What skills is Rob Colenso known for?
Rob Colenso has skills like Social Media, Strategy, Web Analytics, Digital Media, Blogging, E Commerce, Leadership, Management, Online Advertising, Editing, Marketing, Product Management.
Who are Rob Colenso's colleagues?
Rob Colenso's colleagues are Calvin Cass Jr., Corrado Susan, Matt W., Kelly Oaks, Christopher Denzel, Caitlin Selba, Franklin Gunther.
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