Robert C. Email & Phone Number

San Jose, Ca, Us

Chicago, Il, Us

Leveraging American Marketing Association membership and access to the world's leading marketing research journals to deliver science-based marketing strategy and tactical execution.

San Jose, Ca, Us

Repositioned the brand to drive massive ACV growth through marketing best practices spanning segmentation, targeting, and positioning while using pricing to improve brand value perception; delivered recommendations on go-to-market (GTM) strategies.

San Jose, California, Us

- Directed marketing and business development by creating and delivering product and professional services go-to-market (GTM) strategy, designing the marketing mix, and leading integrated campaigns across paid, earned, shared, and owned channels.- Served on the executive leadership team (ELT), directly reported to the CEO, and partnered closely with the CFO, interfacing with senior management to guide corporate strategy, set objectives, and promote the understanding of marketing as a growth driver of the business.- Deployed ABM tactics, event marketing, webinars, and referral programs to spur an increase in lead generation and year-over-year (YOY) account growth.- Managed a team including a general marketer, revenue operations manager, and inside salesperson, motivating and empowering employee growth and career advancement.- Spearheaded adjustments to visual communication and branding, updating various public-facing materials to increase modernity and bolster reputation.

Palo Alto, Ca, Us

- Led a global team of software product, content, developer, and digital marketers, delivering market expansion to Western Europe and Australia, supporting an IBM integration agreement, and launching the industry’s first SaaS rich text editor cloud platform in collaboration with the SVP of Sales.- Conducted developer behavior and market trend research, creating framework integrations to shift developers from open-source SDKs to the cloud and achieve growth in cloud adoption.- Implemented integrated campaigns using ABM, email, content, and event marketing, sustaining optimized segment targeting and improved messaging to secure net new customer growth.- Performed analysis into channel performance, conveying actionable insights to C-Suite leadership to support decision-making and sunset a channel; generated cost savings annually as a result.

Palo Alto, Ca, Us

- Built the growth marketing team from scratch by hiring and supervising a group of four personnel; designed integrated marketing campaigns using paid digital, SEO, SEM, email content, and event marketing to drive triple-digit growth in key performance metrics.- Obtained developer acquisition growth for the open-source project as measured by SDK downloads and NPM package management data.

Palo Alto, Ca, Us

- Built the growth marketing team from scratch by hiring and supervising a group of four personnel; designed integrated marketing campaigns using paid digital, SEO, SEM, email content, and event marketing to drive triple-digit growth in key performance metrics.- Obtained developer acquisition growth for the open-source project as measured by SDK downloads and NPM package management data.

San Jose, Ca, Us

Co-founded Australia’s leading independent publishing services and packaging company by global unit sales; created an online market analysis publication focused on the convergence of mobile, media, and technology.

The Rocks, New South Wales, Au

- Rapidly delivered on the education institution's growth objectives, and joined the institute’s Executive Committee within 6 months of start.- Managed $1M creative/ad budge, planned marketing program channel mix and investment, delivered print and broadcast ad buying.- Increased live venue profit margin by 25% within 6 months, managed all live performance spaces, live event, and student orientation programs.

Managed the Australian interests of the Los Angeles based Crisis Music group, representing artists signed to Universal Music, Warner Music, Warner/Chappell, various independent labels and publishers. Managed major label contract negotiations, tour management and logistics.

- Executive officer overseeing operations of non-profit, industry trade association. Coordinated State branches, created and delivered membership recruitment and renewal programs, delivered marketing programs and promotional activities, managed website and online membership database system.- Grew membership 4x in eighteen months, created and launched the organization's first national conference, and delivered two hugely successful Annual General Meetings.

Business Analytics From Wharton, Data To Insights

Marketing Mba With Prof. Mark Ritson, Marketing

Digital Marketing Nanodegree, Marketing

Associate Degree, Business Administration And Management, General

Bachelor Of Arts (B.A.), Marketing