Irwin Mitchell is an award winning and recognised UK law firm with a global reach, employing almost 3,000 people. Group revenue for 23/24 was £304.3m with profit at £21.8m - demonstrating 13 years of consecutive year on year growth. The firm was also recognised as a Great Place to Work for colleagues for the fifth year running.In 2018, Irwin Mitchell became the exclusive UK member firm of global elite ranked legal network, First Law International.My role is to work alongside key stakeholders to drive the group's international business development strategy, identify new markets and opportunities, create and manage strategic campaigns whilst overseeing key client relationships and driving a pipeline of prospective clients. Key responsibilities include:1. Member of the Irwin Mitchell Sales and Business Development senior leadership team2. Leading a fully integrated strategic Growth Plan and BD strategy for our International audience targeting businesses and private clients3. Head of the firms' Asia Pacific desk4. Joint Key Account Management lead of First Law International and active member of its Advisory Board5. Identifying new business opportunities and driving the sales pipeline nationally and internationally utilising my Rainmaker skills6. Building strong and reciprocal relationships with key intermediaries, third party influencers and strategic referrers nationally and internationally7. Part of the team driving our national and international programme targeted at General Counsel and In-House Counsel8. Creation, management and/or support of key projects and campaigns e.g. Foreign Direct Investment and Family Office9. Management and personal/professional development of BD colleagues and a mentor on our national Growth Academy programme10. Day to day support on the delivery of all online and offline marketing11. Budget setting, ensuring cost efficiency of activity and demonstrating ROI12. Ambassador of the Irwin Mitchell brand

CWEIC is a commercial, not-for-profit membership organisation with an official mandate from the Commonwealth Heads of Government to facilitate trade and investment throughout the 54 Commonwealth member nations. The role of CWEIC is to use the convening power and trusted network of the Commonwealth, which is led by Her Majesty The Queen, to drive trade and investment.CWEIC’s network includes around 100 business and government Strategic Partners (members) including Standard Chartered, Zenith Bank, Trade & Investment Queensland and the Government of the Maldives from 30 countries and territories. Every two years, CWEIC hosts the Commonwealth Business Forum in association with the host country of The Commonwealth Heads of Government Meeting (CHOGM).

First Law International (FLI) is an Elite Global Network of independent law firms across over 100 countries, specialising in providing clients with standardised solutions for cross-border legal support. The network won the prestigious Global Network of the Year at The Lawyer European Awards 2020.

Gordons LLP is one of the UK's most successful and award winning law firms. My role was to manage and deliver the marketing and business development strategy of the partnership focusing on brand profile, client relationship management and marketing communications.Key responsibilities included:Overseeing marketing programmes covering all aspects of the marketing mixBudget setting and control, ensuring cost efficiency of activityDeveloping and driving the strategic marketing planDeveloping integrated multi-channel campaigns to support key positioning objectivesSupporting business growth through new business generation and existing client retentionActing as brand guardian and building the Gordons brandWorking with external consultants to develop a PR strategy that increased profile and awarenessManaging and delivering Gordons’ advertising strategy, reporting back on ROIOnline/digital campaign strategy and execution - content creation, social media, SEO and analytics Management of third party relationships, key industry bodies and strategic sponsorshipsProduction of marketing materialsEvent planning, development and executionKey achievements included:Project led on the successful delivery of a contemporary new brand identity working alongside leading brand design consultancy Elmwood. The result was a successful new brand identity which better reflected Gordons' unique approach, values and market positioningProject led on the launch strategy of Gordons pioneering Apprenticeship Scheme. The scheme won numerous awards and saw the firm become an Ambassador for the National Apprenticeship Service. Deputy Prime Minister Nick Clegg and the Rt Hon Alan Milburn, Chair of the Social Mobility and Child Poverty Commission endorsed the schemeCoordinated and delivered a landmark advertising campaign for Gordons featuring endorsement from key clients by way of strong and influential testimonials used across regional and trade press media.

Architectural Design Services (ADS) has for some time been Leeds City Council’s multidisciplinary one-stop architectural practice. The 100 strong, multi-skilled team, has a wide breadth of experience in undertaking most building types. July 2006 saw ADS sign a partnership agreement with international consultancy firm Jacobs to form the Strategic Design Alliance.My role was to aid the integration of the Strategic Design Alliance, liaise with clients and raise the profile of the service within Leeds and its surrounding districts.I worked closely with Architects, Structural Engineers and Building Surveyors on a daily basis to ensure the service provided to clients exceeded expectations. I acted as a point of call to clients, reviewing their service provision over the last 12 months, in order to identify where we had succeeded and key areas requiring further development.Key achievementRe-branding strategy - Throughout my time at ADS I was involved in the corporate re-brand and launch of the Strategic Design Alliance, working with senior management at ADS and Jacobs on a daily basis. The re-branding of ADS was done to shed its negative image and re-position the brand. We felt the need to revise the brand in terms of its relevancy to consumers and the changing market place, focusing on how the collaboration of key players from the public and private sector with such combined specialist know how and expertise would benefit the city of Leeds. The process involved radical changes to the logo, brand name, image, marketing strategy and advertising themes. We launched the new identity and brand in a subtle and methodical manner in order to avoid alienating existing customers but at the same time aiming to attract new business prospects. The result has yielded a brand with a strong presence and image in the local market place.

After having successfully completed my HND in Business and Marketing at Leeds Met Uni, I opted to pursue a 12 month placement role to gain practical experience in the world of marketing. I joined the scheme at Gordons LLP, where I supported the Marketing Manager to deliver key marketing and business development activities across the partnership.Key responsibilities included:Key involvement in all departmental and firm-wide marketing strategies.Events management - supporting the presentation and delivery of conferences, seminars and corporate hospitality events.Assisting in the development, production and execution of effective mailings.Day-to-day involvement in pitches, proposals, marketing research and business intelligence.