Rob Cox Email and Phone Number
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Rob Cox personal email
I am a Chief Marketing Officer (CMO) who has worked with more than 40 enterprise brands on marketing strategy, positioning, messaging, thought leadership, demand generation, and more.At RED BEAR Negotiation, I serve as CMO, where I have increased revenue 79%, new logo customers 300%, pipeline 200%, and website traffic 200%. I won the company's first awards, including Selling Power's Top Sales Training Company, Supply & Demand Chain Executive's Top Supply Chain Project, Selling Power's Top Virtual Sales Training Company, Training Industry's Sales Enablement and Training Award, RED BEAR Negotiation Day in Crown Point, IN, and more. At RED BEAR, I have been recognized as a Thought Leader by Industry Week, Supply & Demand Chain Executive, Supply Chain Management Review, Global Trade Magazine, the Institute for Supply Management (ISM), Spend Matters, and Sales & Marketing Management Magazine. I also launched the company's first Podcasts, E-books, Press Releases, Newsletters, and more Content.Before joining RED BEAR Negotiation, I was the Director of Marketing at Trax Technologies, where I led all facets of marketing, including content, communications, and demand generation and increased New Logo ARR pipeline by 400%.Before joining Trax, I was the Director of Marketing at Orion Labs, where I led the content, communications, and demand generation teams. At Orion, I grew the company pipeline 300% and increased inbound form fills 400% through establishing best practices with integrated inbound and outbound content marketing, communications, and campaigns.Prior to Orion, I was the Director of Marketing at ION Commodities, where I managed content, communications, and demand generation for commodity trading and risk management software brands, including Allegro Development Corp., Openlink, Aspect Enterprise Solutions, and other brands. At ION Commodities, I led the Content, Communications, and Demand Generation Teams, and I worked directly with the CMO to significantly increase brand awareness and grow the company pipeline 200% through integrated content, communications, and campaigns.I’m proficient in developing business-to-business marketing programs and messages that stick, creating memorable campaigns, and driving results that eat market share and drive demand based on business objectives and goals. I thrive under tight deadlines, deliver presentations to fellow executives, and work closely with CEOs and Founders on overall business strategy — all within Agile (yes, with a capital A) workflows.
B2B Saas | Industrial Services | Commercial Real Estate | Professional Services
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Fractional Chief Marketing Officer (Interim Marketing Executive)B2B Saas | Industrial Services | Commercial Real Estate | Professional ServicesTexas, United States
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Chief Marketing OfficerRed Bear Negotiation Company Nov 2022 - PresentCrown Point, Indiana, Us• Increased revenue 79%• Increased new logo customers 300%• Increased pipeline 200%• Increased website traffic 200%• Led all facets of Marketing, including Content, Communications, and Demand Generation• Won the company's first awards, including Training Industry's Top Sales Training and Enablement Company, Selling Power's Top Sales Training Company, Supply & Demand Chain Executive's Top Supply Chain Project, Selling Power's Top Virtual Sales Training Company, RED BEAR Negotiation Day in Crown Point, IN, and more• Recognized as a Thought Leader by Industry Week, Supply & Demand Chain Executive, Supply Chain Management Review, Global Trade Magazine, the Institute for Supply Management (ISM), Spend Matters, and Sales & Marketing Management Magazine• Earned company's first conference speaking opportunities, including ISM World 2025 Opening Keynote• Launched company's first Podcasts, E-books, Press Releases, Newsletters, and more Content
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Marketing DirectorTrax Technologies Apr 2022 - Nov 2022Irving, Texas, Us• Grew New Logo ARR pipeline 400% through integrated content marketing, communications and campaigns• Led all facets of marketing, including content, communications and demand generation• Reported directly to Chief Revenue Officer, with a dotted line to the President• Worked closely with CRO and President on company positioning, value proposition and sales strategy -
Marketing DirectorOrion Labs Jul 2020 - Apr 2022San Francisco, Ca, Us• Grew company pipeline 300% through integrated content marketing, communications, and campaigns• Increased form fills 400% through inbound content marketing• Led Content, Communications, and Demand Generation teams• Worked closely with CEO, CMO, and Head of Sales on company value proposition and sales strategy• Won multiple awards for Orion, including Top 10 Industrial IoT Solution Provider by Manufacturing Technology Insights and Top 10 Intelligent Transport Systems Solution Provider by Logistics and Transportation Review -
Director Of MarketingIon Jul 2018 - Jul 2020London, Gb• Grew company pipeline 200% through integrated content, communications, and campaigns• Increased form fills 300% through inbound content marketing• Led Content, Communications, and Demand Generation teams• Worked directly for CMO to increase brand awareness and drive lead generation• Managed content and communications for enterprise software brands, including Allegro, Openlink, Aspect, and more• Won multiple awards for the software brands, including Best CTRM Company and CTRM Software House of the YearAs the Director of Marketing at ION, I managed content and communications for commodity trading and risk management software brands, including Allegro Development Corp., Openlink, Aspect Enterprise Solutions, and other brands. At ION Commodities, I led the Content, Communications, and Demand Generation Teams, and I worked directly with the CMO to significantly grow the company pipeline and increase brand awareness. -
Senior Marketing ManagerThe Starr Conspiracy Feb 2016 - Jul 2018Fort Worth, Texas, Us• Worked with more than 30 enterprise software clients, including SAP, ADP, and Virgin Pulse• Consulted and delivered services across the spectrum of marketing strategy, brand, message, go-to-market, and campaigns• Delivered presentations to C-level executives and worked closely with CEOs and CMOs on overall business strategy• Created agency’s practices for account-based marketing, advocacy marketing and customer engagementI was a senior practice manager at The Starr Conspiracy Intelligence Unit, the research, consulting, and publishing arm of The Starr Conspiracy. At The Starr Conspiracy, I consulted and delivered services across the spectrum of marketing strategy, brand, message, go-to-market, and promotional programs for some of the firm’s largest and most disruptive clients in the enterprise software space. I’m proficient in developing business-to-business marketing programs and messages that stick, creating memorable campaigns, and driving results that eat market share and drive demand based on our clients' objectives and goals. I thrive under tight deadlines, deliver presentations to C-level executives, and work closely with CEOs and CMOs on overall business strategy — all within Agile (yes, with a capital A) workflows. -
Senior Account ExecutiveOcg Pr Sep 2014 - Feb 2016Fort Worth, Texas, UsMy clients at OCG PR saw tremendous digital success. My work for a political action committee’s mission to pass three propositions resulted in an approval rating of more than 70 percent for each of the props, while garnering millions of impressions and more than 1,500 followers on a less than a monthlong social media campaign. I also served as the Digital lead for two major transportation projects — one of which touched two counties and eight different cities — and an environmental government campaign that involved five major North Texas cities. In just one year, I increased one transportation project’s social following by 90 percent. In less than eight months, I more than doubled the environmental campaign’s digital following using primarily organic content. -
Public Information OfficerCity Of Fort Worth Jun 2013 - Sep 2014Fort Worth, Texas, UsAs the public information officer for the Fort Worth Mayor and Council, I successfully conducted media relations, video production, article writing, and speechwriting. I also wrote, produced, directed, and co-edited the mayor’s television show.-Provided media relations support for the Mayor and City Council-Prepared speeches, remarks, press releases for Mayor and City Council-Wrote weekly "Mayor's Message" and other writing assignments-Maintained photo and video library archive-Managed and grew Mayor's social media accounts -Helped City Council members communicate online-Organized news conferences, special events, functions and special projects for the Mayor and City Council members -
Marketing And Public Relations AssociateThe Kelley Group Jun 2013 - Jan 2014Richardson, Texas, UsThrough a strategic partnership, the Dallas Media Center shared my time with The Kelley Group, an executive communications and public relations consultancy owned by my mentor and award-winning journalist Chris Kelley. With The Kelley Group, I assisted with all client services, including content marketing blogs, video editing, social media, website design, Wikipedia entries, LinkedIn profile optimization and writing client proposals to gain new business. -
Marketing Associate And Video EditorDallas Media Center Jun 2013 - Jan 2014Dallas, Texas, UsI fed my passion for video production at the Dallas Media Center, where I filmed and edited video for clients and served as the company’s public relations and marketing strategist. The in-house production company enlisted my knowledge of marketing, public relations and search engine optimization to create and implement a marketing and public relations campaign. This multi-faceted plan included content marketing and rebranding — all in a very distinct voice. -
Neighborhood Editor And ReporterBubblelife Media May 2012 - Jun 2013UsI served as a neighborhood editor at BubbleLife Media, the leading provider of neighborhood news in the Dallas-Fort Worth area. At BubbleLife, I was responsible for maintaining content for 35 different community websites. My responsibilities included writing original stories with original pictures, increasing search engine optimization, managing social media accounts, editing and approving reader-submitted content, updating community calendars and curating content that was aggregated from online sources, such as news websites and blogs. I also supervised the company’s internship program with Coppell High School and co-authored BubbleLife’s sales script.
Rob Cox Skills
Rob Cox Education Details
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Texas State UniversityMass Communication/Media Studies - Emphasis In Journalism And Public Relations
Frequently Asked Questions about Rob Cox
What company does Rob Cox work for?
Rob Cox works for B2b Saas | Industrial Services | Commercial Real Estate | Professional Services
What is Rob Cox's role at the current company?
Rob Cox's current role is Fractional Chief Marketing Officer (Interim Marketing Executive).
What is Rob Cox's email address?
Rob Cox's email address is rc****@****ate.edu
What schools did Rob Cox attend?
Rob Cox attended Texas State University.
What skills is Rob Cox known for?
Rob Cox has skills like Social Media, Press Releases, Public Relations, Editing, Media Relations, Social Media Marketing, Public Speaking, Speech Writing, Feature Articles, Ap Style, Facebook, Blogging.
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