I grew up fishing and learned at an early age that the bait I chose would dictate my fishing success. My goal was to catch more fish and through trial and error I discovered that testing out different baits and eliminating the one's that did not catch fish would result in a stringer full!I still do this. Only now instead of baits I focus on keywords, ad content and ad position. The fish have been replaced by shoppers completing a transaction. My professional satisfaction comes from testing, analyzing, adjusting and repeating until full optimization has been achieved and maximum ROI acquired.I'm a highly motivated detail oriented professional with extensive experience in eCommerce marketing, Search Engine Optimization (SEO), PPC (Pay Per Click) management, email marketing, User Experience (UX) and web analytics.I am conscientious, organized and capable of working independently or as a member of a team.Specialties: Search Engine Marketing (SEM), PPC (Google Adwords & Bing Adcenter), SEO and email marketing.