Rob Davidson Email & Phone Number

Chichester, West Sussex, Gb

As the Senior Manager of Digital and Website Marketing at Linnworks, I lead our global digital strategy with a focus on optimizing our website to drive awareness, increase demand, and improve conversions. Partnering cross-functionally, I oversee end-to-end website development, integrating SEO, paid traffic, analytics, and personalization to deliver measurable growth for Mid-Market ecommerce clients.Key Responsibilities & Achievements• Strategic Website Leadership: -Spearheading the overhaul of Linnworks’ WordPress website to deliver dynamic, personalized, and interactive user experiences tailored for Mid-Market audiences. -Implementing a data-driven approach using tools like GA4, Google Tag Manager, and MarketMuse to optimize content and improve performance.• SEO and Paid Traffic Management: -Growing organic traffic by managing SEO strategies and aligning with ABM efforts to target high-intent keywords. -Driving lead acquisition and customer engagement through integrated paid campaigns on Google Ads, LinkedIn, and other platforms.• Conversion Rate Optimization (CRO): -Leading A/B and multivariate testing strategies to enhance user journeys, improve onsite conversions, and reduce drop-offs. -Building out website personalization initiatives using AI and intent-based tools to create seamless digital experiences.• Ecommerce and Ecosystem Integration: -Enhancing functionality by integrating third-party tools, APIs, and dynamic marketplace solutions for Linnworks’ App Store and partner ecosystem. -Optimizing digital assets for Mid-Market clients by addressing SLA compliance and multi-channel selling needs.

Redmond, Washington, Us

As Senior Manager, Website Marketing at Pushpay, I led a dynamic team in transitioning from non-performance-based efforts to a results-driven approach, showcasing significant ROI. My role involved overhauling the UX for Pushpay and Resi homepages, leading to substantial increases in organic traffic. I spearheaded a data-driven SEO strategy that enhanced our visibility and significantly grew our MQLs. Leveraging tools like GA4, SEMrush, and MarketMuse, we optimized content to target core personas, resulting in a 400% increase in blog subscribes and a notable rise in product tours and demo requests. Additionally, I ensured our blogs were more targeted and visually engaging, improving conversion rates and overall site performance.Key Accomplishments:• Strategy and Management: Directed strategy, management, and optimization of Pushpay and Resi websites, focusing on lead generation and conversion rate optimization (CRO).• SEO and Web Optimization: Led comprehensive improvements in web experience and SEO, driving a 50% contribution of total MRR in CY 2023 from web leads. Achieved a 300% increase in enterprise client conversions and a significant uplift in visibility for high-intent search terms.• Conversion Rate Optimization: Implemented mobile-responsive visual CTAs in blogs and dynamic content sidebar, resulting in a 400% increase in blog subscriptions, a 28% increase in product tours, and a 9.4% increase in demo requests.• UX Overhaul: Redesigned Pushpay and Resi homepages, resulting in a 416% YoY increase in organic traffic.• AI Tool Mastery and Technical Improvements: Utilized advanced tools like VWO, Jasper AI, and MarketMuse to generate optimized content and user journeys, leading to improved site performance through regular SEO audits, technical optimizations, and continuous improvement A/B testing.• Technical SEO: Reduced critical site errors from 600 in 2022 to 3 in 2024, showcasing significant improvement in site health.

Austin, Texas, Us

Owned the experience of 30,000+ monthly visitors on Gembah.com. Led the web development team, optimizing site speed and managing development sprints for a high-quality user experience. Developed and implemented strategies for conversion optimization, methodical testing, UX, and landing page performance, which drove a successful inbound leads funnel. Collaborated with cross-department stakeholders to ensure timely project completion.Key Achievements:• Successfully launched completely new website architecture and rebrand.• Improved organic traffic month-over-month and mobile site speed score by more than 50%.

Austin, Texas, Us

Oversee the design, development, and publishing of website content using proven techniques to raise visibility across targeted demographics. Tailor digital content and online advertising campaigns to target consumer market segments. Conduct marketing activities across multiple avenues to generate business leads. Craft customized SEO content based on competitor engagement metrics. Author and update internal policies governing website publishing processes. Key Achievements:• Successfully create optimized webpages that meet or exceed UX and conversion goals.• Website publishing processes have been adopted into standard use by multiple internal departments.

Austin, Texas, Us

Applied in-depth metrics tracking to create rebranded digital content that increased B2B lead generation. Worked with internal teams and external vendors to produce unified multimedia brand consistency to transform prospective clientele into qualified leads. Conducted detailed market analysis to identify trends that were used to attract more leads. Monitored campaign data and introduced improvement processes that strengthened performance. Conducted technical SEO audits and monitored monthly web traffic, reporting on trends and opportunities. Built improved lead-generation funnels and launched optimized UI/UX for all-new mobile app.Key Achievements:• Rebranding initiative led to a 20% increase in advertising revenue.• Increased YoY web traffic by 30% for real estate brand through paid search campaigns.• New CRO strategy for lead-generation landing page saw a 700% growth in leads over one month.• Built content pillar web pages that led to a 25% lift in organic traffic.

Austin, Tx, Us

Spearheaded the design, creation, and launch of email marketing, digital advertising, and branding campaigns aimed at increasing enrollment. Set project scopes, delegated assignments, and guided the design work of the marketing team. Analyzed consumer data to create successful market segmentation for targeted strategies. Directed UX and SEO optimization of company website to grow web traffic. Managed vendors to ensure the completion of outsourced tasks.Key Achievements:• Used knowledge of HubSpot and CRM technology to create a sales pipeline that grew enrollment by 31%. • Launched a marketing plan for the Southwest Symposium that led to an annual 12% increase in attendance.• Produced campus tour videos and posted student/alumni stories, which saw a 20% jump in web traffic.

World-touring musician and composer. co-founder, co-owner and managing member of Pompeii Music, LLC - a music publishing company and music group specializing in original studio albums, music licensing placements to film and TV, and international independent music tours.Management duties included finance & record keeping, merchandise ordering, concert booking, promotion and coordinating new placement opportunities.Key Accomplishments:• Led marketing campaigns for 2 international LP releases including Europe and Japan with online brand-building and viral ad campaigns.• Product placement in online-advertising and national television programs in association with A Quiet Life Publishing (ASCAP).• Radio play in multiple markets. Licensing in U.K. and Japan.• Gained media exposure in outlets like The New York Times, Chicago Tribune, The Guardian, AFP, Yahoo, American Songwriter, Alternative Press and NPR.• Secured media placements have also been featured with TriBeca Film Festival, Austin Film Festival, Apple, Toyota, and MTV.

Palmetto, Fl, Us

Led the daily operations that governed the continual success and profitability of a home-based, direct-selling business. Created digital marketing materials, generated new sales leads, and served as the primary administrator of social media accounts all to spur new business. Tracked the work of the sales team to ensure quotas were consistently met and provided professional development trainings to share best sales practices on closing new accounts. Served as a company representative, giving detailed sales presentations at recruitment events, webinars, training events.Key Achievements:• Mentored 75+ team members and managed a sales team of 200+ that generated $30K+ in monthly revenue.• Recipient of numerous sales bonuses as top recruiter.

Led the creation and execution of successful marketing, SEO, and PPC campaigns for clients in real estate, healthcare, and franchise industries. Produced data-driven digital marketing campaigns that increased client conversions, search rankings, and social media traffic.Key Achievements:• ServiceMaster franchise clients grew from 25 to 75 locations due to positive SEO results.• Updates to keyword-targeted landing pages led to a top search ranking for Realty Austin.

St. Louis, Mo, Us

Managed incoming and outgoing medical records requests, patient check-in, insurance verification, collected and processed patient payments, collaborated with nurses and physicians to facilitate continuity of care. Analyzed patient data for research and audits, and assisted physicians’ transition to electronic medical records.Key Accomplishments:• 1 of only 4 staff members selected to attend Disney Institute Professional Development & Leadership Training.• Only clinic staff member selected to join company-wide 'eClinical Works Super Users' – meeting attended by clinical management and IT professionals to establish solutions to EMR software problems during transition.

Austin, Texas, Us

• Regular contributor to ‘A-List’ social photo blog on Austin360.com including photos and scene reports for local Austin entertainment events. Edited and uploaded digital photos to web server.• Published journalist in Austin American-Statesman print edition covering growth and expansion of the popular 6th St. West social scene.

Cupertino, California, Us

Provided an unparalleled shopping experience in store. Showcased Apple products and services through appointment based shopping and solution selling. Built loyal, long-term customer relationships through outstanding personalized service. Grew Apple’s relationship with the local business client base through follow-up contact.Key Accomplishments:• Led the Apple retail team in meeting the needs of Apple’s retail small to medium market business (SMB) customers.• Taught Apple summer camp workshops as experienced product specialist• Consistently exceeded sales metrics

Austin, Texas, Us

Austin, Texas, Us

Marketing Internship

Austin, Texas, Us

Assisted all admissions counselors with special recruiting projects. Maintained and organized all office files and student documents both print and digital. Printed and managed all daily outgoing mail.