Rob Davidson Email & Phone Number

Chichester, West Sussex, GB

• As the Senior Manager of Digital and Website Marketing at Linnworks, I lead our global digital strategy with a focus on optimizing our website to drive awareness, increase demand, and improve conversions. Partnering.
• Strategic Website Leadership: -Spearheading the overhaul of Linnworks’ WordPress website to deliver dynamic, personalized, and interactive user experiences tailored for Mid-Market audiences. -Implementing a data-driven.
• SEO and Paid Traffic Management: -Growing organic traffic by managing SEO strategies and aligning with ABM efforts to target high-intent keywords. -Driving lead acquisition and customer engagement through integrated.
• Conversion Rate Optimization (CRO): -Leading A/B and multivariate testing strategies to enhance user journeys, improve onsite conversions, and reduce drop-offs. -Building out website personalization initiatives using.
• Ecommerce and Ecosystem Integration: -Enhancing functionality by integrating third-party tools, APIs, and dynamic marketplace solutions for Linnworks’ App Store and partner ecosystem. -Optimizing digital assets for.

Redmond, Washington, US

• As Senior Manager, Website Marketing at Pushpay, I led a dynamic team in transitioning from non-performance-based efforts to a results-driven approach, showcasing significant ROI. My role involved overhauling the UX.
• Strategy and Management: Directed strategy, management, and optimization of Pushpay and Resi websites, focusing on lead generation and conversion rate optimization (CRO).
• SEO and Web Optimization: Led comprehensive improvements in web experience and SEO, driving a 50% contribution of total MRR in CY 2023 from web leads. Achieved a 300% increase in enterprise client conversions and a.
• Conversion Rate Optimization: Implemented mobile-responsive visual CTAs in blogs and dynamic content sidebar, resulting in a 400% increase in blog subscriptions, a 28% increase in product tours, and a 9.4% increase in.
• UX Overhaul: Redesigned Pushpay and Resi homepages, resulting in a 416% YoY increase in organic traffic.
• AI Tool Mastery and Technical Improvements: Utilized advanced tools like VWO, Jasper AI, and MarketMuse to generate optimized content and user journeys, leading to improved site performance through regular SEO audits.

Austin, Texas, US

• Owned the experience of 30,000+ monthly visitors on Gembah.com. Led the web development team, optimizing site speed and managing development sprints for a high-quality user experience. Developed and implemented.
• Successfully launched completely new website architecture and rebrand.
• Improved organic traffic month-over-month and mobile site speed score by more than 50%.

Austin, Texas, US

• Oversee the design, development, and publishing of website content using proven techniques to raise visibility across targeted demographics. Tailor digital content and online advertising campaigns to target consumer.
• Successfully create optimized webpages that meet or exceed UX and conversion goals.
• Website publishing processes have been adopted into standard use by multiple internal departments.

Austin, Texas, US

• Applied in-depth metrics tracking to create rebranded digital content that increased B2B lead generation. Worked with internal teams and external vendors to produce unified multimedia brand consistency to transform.
• Rebranding initiative led to a 20% increase in advertising revenue.
• Increased YoY web traffic by 30% for real estate brand through paid search campaigns.
• New CRO strategy for lead-generation landing page saw a 700% growth in leads over one month.
• Built content pillar web pages that led to a 25% lift in organic traffic.

Austin, TX, US

• Spearheaded the design, creation, and launch of email marketing, digital advertising, and branding campaigns aimed at increasing enrollment. Set project scopes, delegated assignments, and guided the design work of the.
• Used knowledge of HubSpot and CRM technology to create a sales pipeline that grew enrollment by 31%.
• Launched a marketing plan for the Southwest Symposium that led to an annual 12% increase in attendance.
• Produced campus tour videos and posted student/alumni stories, which saw a 20% jump in web traffic.

• World-touring musician and composer. co-founder, co-owner and managing member of Pompeii Music, LLC - a music publishing company and music group specializing in original studio albums, music licensing placements to.
• Led marketing campaigns for 2 international LP releases including Europe and Japan with online brand-building and viral ad campaigns.
• Product placement in online-advertising and national television programs in association with A Quiet Life Publishing (ASCAP).
• Radio play in multiple markets. Licensing in U.K. and Japan.
• Gained media exposure in outlets like The New York Times, Chicago Tribune, The Guardian, AFP, Yahoo, American Songwriter, Alternative Press and NPR.
• Secured media placements have also been featured with TriBeca Film Festival, Austin Film Festival, Apple, Toyota, and MTV.

Palmetto, FL, US

• Led the daily operations that governed the continual success and profitability of a home-based, direct-selling business. Created digital marketing materials, generated new sales leads, and served as the primary.
• Mentored 75+ team members and managed a sales team of 200+ that generated $30K+ in monthly revenue.
• Recipient of numerous sales bonuses as top recruiter.

• Led the creation and execution of successful marketing, SEO, and PPC campaigns for clients in real estate, healthcare, and franchise industries. Produced data-driven digital marketing campaigns that increased client.
• ServiceMaster franchise clients grew from 25 to 75 locations due to positive SEO results.
• Updates to keyword-targeted landing pages led to a top search ranking for Realty Austin.

St. Louis, MO, US

• Managed incoming and outgoing medical records requests, patient check-in, insurance verification, collected and processed patient payments, collaborated with nurses and physicians to facilitate continuity of care..
• 1 of only 4 staff members selected to attend Disney Institute Professional Development & Leadership Training.
• Only clinic staff member selected to join company-wide 'eClinical Works Super Users' – meeting attended by clinical management and IT professionals to establish solutions to EMR software problems during transition.

Austin, Texas, US

• Regular contributor to ‘A-List’ social photo blog on Austin360.com including photos and scene reports for local Austin entertainment events. Edited and uploaded digital photos to web server.
• Published journalist in Austin American-Statesman print edition covering growth and expansion of the popular 6th St. West social scene.

Cupertino, California, US

• Provided an unparalleled shopping experience in store. Showcased Apple products and services through appointment based shopping and solution selling. Built loyal, long-term customer relationships through outstanding.
• Led the Apple retail team in meeting the needs of Apple’s retail small to medium market business (SMB) customers.
• Taught Apple summer camp workshops as experienced product specialist
• Consistently exceeded sales metrics

Austin, Texas, US

Austin, Texas, US

Marketing Internship

Austin, Texas, US

Assisted all admissions counselors with special recruiting projects. Maintained and organized all office files and student documents both print and digital. Printed and managed all daily outgoing mail.